The author of this article is cao tsao, a popular id caoz who has been working on the internet for more than a decade, with technology, data control, history control, and certification. Has been involved in the creation of a single statistics, cnzz station chief statistics, and has hosted the development of a platform to support 100 degrees of business analysis. The article was first published under its micro-letter public name "caoz" (micro-sign:caozsay) and authorized to be published by 36 krypton. This series has been re-published on its public domain number six, and this is the third one, as shown in the first two。
I have seen several friends over the last few days asking, "cases, cases." i understand the reader's expectations, but seriously, as i said two days ago, much cannot be said publicly, let alone i am afraid to say that i really know those details. I will briefly point out a few directions and related cases today, and interested friends will be asked to dig deep。
No one will teach you how to start a business, no one else will. You have to study a lot。
Access to traffic, in general terms, includes advertising procurement, search optimization, social marketing, the largest part of advertising procurement is sem, and there are many others; search optimization now includes seo, which targets search engines, and aso, which targets mobile markets, but there is scope for search optimization as long as it involves a platform for searching, including treasure hunting. The main platforms for social marketing are twitter, twitter, youtube, instagram and snapchat。
Sem, a long time ago, when google and 100 degrees of advertising systems were not perfected, there was a great deal of space to drill, and in 2004 the market was over when mr. Wu kyung-chon (bendu, founder of the union, first to discover the great value of hao123, when i was a member of the statistical system and the pointer) said google sem's search arbitrage model. The simple thing is, looking for google's long end words that are undervalued and that translates into good results, buying these ads, but not doing a website, putting ebay's ads directly, which is white, buying google's ads for ebay, but if you're good at data, you can make money if you can track conversion rates. One company sold hundreds of millions of dollars after doing this. But with the refinement of google and the 100-degree advertising system, the space is almost gone。
Much of the current reliance on sem is on cross-border electric operators, typically in the form of a market-listed rantin surge, and the hong kong-listed dx. Com is uncertain about its dependence on sem. To know more about sem, semrush. Com is a very good data site。
Turning to seo, many people have a misunderstanding about seo, arguing that pursuing seo is a trick in the flow of search engines and an inconvenient practice, especially for entrepreneurs from some elite backgrounds who often hear seo snout。
Seo, as i have explained, in three layers, the first to get the hot word is the first level, where most people understand the seo, raise the value of the search engine, allow the site to have a very large number of entries in the search engine, obtain a large number of long endings every day, which is the second level and is the goal of a number of professional seo service companies. And the third level is to make your brand word a hot word, a prominent indicator, and to reach that level, you don't have to worry that the search engine will shut down your station, typically like a treasure-hunting machine, which has actively blocked hundreds of degrees of spiders long ago, but that's the extreme case of branding, where hundreds of millions of past users are searched every day through brand names。
The following are some of the more successful examples of seos, starting with the heavy weight, where the car house, in listed companies, attached great importance to a model of seos. The competition and investment in seos in the same year was enormous, along with the competition and input of the network, and the seos were publicly stated in interviews with the travel network as their core competitiveness. Seeing these cases, do you think they're pediatrics? Among unlisted companies, 4399’s brand strength was first, and the early years of the sale of hundreds of millions of dollars worth of high-speed tourism, which was highly successful at seo optimization, were trained in summer by famous station leaders to implement and manipulate the process of optimization (with pleasure to go out and start their own business, a typical practical entrepreneur, who earned money from sem, and certainly not seen in the media). Two other cases worth mentioning, one was a wheat bag and one was a shoe bank. This involves a concept of “poaching” in which many brands find that the cost of operating the treasures is increasing and that they are becoming more dependent on the treasures, so many businesses also want to build their own networks and reduce their dependence on the treasures, but where do they come from? Prior to the advent of the mobile internet, only 100 degrees was the largest entry point, but most brand-hunting, self-builder network flows were not working well, while wheat bags and shoe banks were two very successful examples. As they were three years ago, wheat bags were the highest in all brandings and were far ahead of all other brandings, with the handler being yoo hwanbin, who left office, now appears no longer to have such a clear lead advantage, and interested classmates could go to the 100-degree index, stretching the axis, contrasting the wheat bun and other branding key words, and look at the trends of the year. I remember 11 or 12 years, when i was just over 1,000 miles a day, and i had a good relationship with their vice-president han nung, and i laughed at them with this, but the next year, with shame and courage, set a target of 60,000 miles a day, and by the end of the year, it was actually achieved by working in depth with his team. It's the most accessible platform for all shoe-type electricians, yes, more than good money buys and more than it used to be. This alone saves tens of millions of dollars in advertising each year, resulting in hundreds of millions of dollars in sales. The cost is really not high。
If the topic of seo is too big for interested students, in addition to looking at the 100-degree index and the 100-degree heat table, it is suggested to learn to use aizhan. Com, which i have analysed almost every day in previous years on aizhan. Com to analyze the route composition of competitors。
To say one thing, we talk every day about meeting the needs of users, what are the needs of users? Is that what the product manager wants? Why would a user search the engine? Isn't the search behavior the user needs? Isn't the frequency of searches the intensity of demand? Designing the website according to the word frequency of the user, defining the structure of the site, is meeting the user needs? You don't even analyze the user search behavior, you put it on top. I care about the user, i don't care about the search attitude. Do you really care about the user
There's another one based on social networking that's written too much today。
