28-29 march, china 2026Web media forumIn henan zhengzhou. The forum was organized by the central network office, the people's daily news, and the networking committee of the henan provincial council to “play”Mainstream media leadershipExcitedMulti-subject creativity– to create prosperityWeb content ecology"to be the theme。
During the forum, guests stated that 2026 marked the beginning of the “fifty-fifty-fifty five” and that the internet media had an important role to play in furthering the spirit of the important speech of general secretary xi jinping, constantly building up mainstream public opinion, singing the voice of the times, building a common circle under the internet, and rallying for a good “fifty-five”。
Working to play the leading role in cyberspace, making party voices the most powerful voice in cyberspace
At the opening of the forum, the deputy minister of central communications, the director of the central network and the director of the national network stated that, since the eighteenth anniversary of the party, the general secretary of xi jinping had been profoundly grasping the trend of changing trends in the development and dissemination patterns of the information age, making a series of important statements on strengthening the content of the network, guiding the development of the content of the network to a solid step towards a better and weathery space. You have to stick to the pedagogy and lead the journey with a flag of thought. The chinese socialist ideology of xi jinping's new era is constantly used to create the soul, to produce more well-articulated and lively online works and to enhance the sense and appeal of the age of online theory。
In recent years, the daily people's journal has served as an opportunity to deepen systemic change, enrich the supply of high-quality content on the internet, improve communication effectiveness and strive to play a leading role in cyberspace。
“the question of how to make the mainstream voice in cyberspace more loud today is a question of the times that we must answer well.” the president of the people's daily news said that xi jinping's new era of china's socialism was the source of news coverage and that the new era had provided the most fertile ground for high-quality content production. We must always raise the flag of thought so that the voice of the party becomes the most powerful voice in cyberspace, bringing the wisdom and strength of millions of people to the great cause of nation-building and national renewal。
Xinhua party member liu jian, vice president, stated that xinhua has always been a major entry point to the chinese socialism of the new era of xi jinping, focusing on the struggle for a new, international-class media umbrellaTechnology empowermentA wide range of key areas, such as integration development, process re-engineering, research, international communication and speech innovation, have deepened systemic change across the board。
The main forum was the launch of the web-based online campaign of the central network of letters and letters for 2026 on major thematic advocacy and major theme-setting projects and the “year of the beginning of the round” network. The relevant head of the network communications bureau of the central network office indicated that the office of central information and communications (oci) was set up with major thematic advocacy and major issues, with more than 800 projects covering six broad areas, core advocacy leading the way, a number of intellectual capacities for production and dissemination, multi-subject sharing, and a high flow of positive energy。
Liu ning, secretary of the henan provincial council and director of the standing committee of the provincial people's congress, said that he invited a wide range of online media and creators' friends to prepare for the interview, to feel in the field the dynamics of china's land, the changes of innovation, the beauty of the people, the beauty of mountains and mountains, to present more refined work with inner content, temperature and influence, and to better demonstrate the vivid practice of henan's march into the “155,” chapter。
Enriching web-based quality content, allowing positive voices, mainstream values, new winds of the times to fill cyberspace
Focusing on the advantages of diverse subjects, enriching the quality of content available on the internet, making positive voices, mainstream values, new winds of the times, and so forth, is an important responsibility of the content creators of networks such as the media。
In recent years, henan radio and television has produced blasts such as the tang palace night festival, the luo dynamite, and the chinese air festival series. "all we do is make this valentine beautiful and more visible." the secretary of the henan radio and television party, wang inhai, stated that the main force must rise to the main battlefield to achieve full coverage of mainstream values。
Zhejiang campaign, the micro-clinic public name, published 289 public articles with a reading volume of “100,000+” in just six months. Wang shi qi, a member of the editorial board of zhejiang advocacy, said: “the idea of zhejiang propaganda is to speak human words, to be warm, to be attitudeful”. Face the hot spots, but not follow the wind blindly; dissect the incipient, not avoid the weight; bring out the point of view, not make a difference; let the reader know what we support, what we oppose, what we pass.”
The web platform is the first person responsible for information content management. In recent years, web-based platforms have optimized content creation ecology and have sought to bring together users and creators with each fingertip to the power of upwards for good。
“encourage serious creativity, reject crowding and crowding; encourage professional content, oppose provocation; encourage truth and reject hypocrisy.” the chairman and chief executive officer, chen wi, expressed the view that enabling quality content was the most effective way of sustaining the platform. In the long term, what users must remember must be quality content。
Recently, literary works that are rooted in chinese civilization, respect for the rules of internet transmission and convey mainstream values have generated a high level of discussion on the internet。
At the beginning of this year, a television show "the year of the peace" featuring the history of five generations of nations, with 4. 1 billion readers on the internet. Many netizens have taken the initiative of becoming “water running”, producing personal relationship maps, video lectures on history, facebags, and “two-hundreds” to further boost quality work。
The creation team behind the year revealed the “flow code”: behind the hot search, the whole group was working on the fineness of the creation, both in terms of the plot structure and in terms of the details of the troupe. “the contents are kings and true spirits.” the role of the young actor, baek-woo, who played in the year of the good, said that fear of history, fear of creativity, and fear of the audience can only create a role with blood and temperature。
Deep in the realm of intellectuals, with advanced technology and novelty to make mainstream voices more visible
At present, new technologies such as artificial intelligence (ai) are emerging. The media are committed to innovation and have historically taken the initiative to work deep in the intellectual realms, bringing mainstream voices deeper into cyberspace with advanced technology and novelty。
The vice-president of the people's daily news, yip zhu, introduced the national priority laboratory for communication awareness, which was established in 2019 in the people's daily news and reorganized as one of the first national priority laboratories in may 2022. The people's daily press, bearing in mind the wish of xi's general secretary, directed mainstream values towards the mastering of algorithms, built a repository of mainstream values, entrenched values for artificial intelligence, and made artificial intelligence a new interface for the story of china。
The editor-in-chief of the central radio and television general conference, peng ken-hyung, said that the station had solidly advanced the strategic layout of “5g+4k/8k+ai”, seized the artificial intelligence development vanguard, went to the big audio-visual media model 2. 0, built micro-fellows, animation films, etc. With the full-process of ai, so that technology could create wings for content, and “ear elephants dancing on the streets, we danced with technological sharpness and cultural temperature
In 2025, the television show " glory of silence " , launched a boom across the strait. Because of the special nature of the covert front, the martyrs wu shih, chu mae, chen bao-kak and shih did not leave a photograph. The historical regret was remedied by the show on the site of the forum, on the big screen, of a photo of four heroes made through ai technology. Zhidong, the actor and actor of chen bok, said: “the four martyrs came to this moment through cybertech. Their belief was our happy life today.”
Robot dances, robot fights, robot marathons. At the forum, a robot in a red evening dress came up to the stage, performed a live dance and paid tribute to the whole scene. The guests opened up the camera and recorded the moment when technology and art intersected。
Not so long ago, a robotic "sung kung fu" led to a red net again. The founder and chief executive officer of woo tree technology said, "we have collected nearly 100 chinese classics, selected dozens of them and moved to the stage through robots. The programme was a lively one, leading china's kung fu and chinese technology to the world, and allowing the world to see and recognize china's cultural and technological power.”
As new technologies develop, strengthening governance is essential。
The director of the data and law research institute of the chinese university of political science and law stated that, at present, new technologies such as artificial intelligence, big data, and new applications are accelerating over time. The anchoring of responsibility, the protection of the bottom line, and each technology-to-good choice will inject upward-to-good power into cyberspace。
Daily people's journal (10th edition, 03/04/2000)
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