It took time to build a network of business officials, but it was always in the throes of low traffic and few visitors; it was an optimisation of the seo but it was not recorded, the content was not received, and the time and energy invested were lost. This is a common problem faced by most smes in the operation of the official network. In fact, doubling the traffic of officials does not require blind input, but a combination of the core game of optimization of the seo and content marketing, with appropriate tools, will enable efficient extraction of natural flows and low-cost customers。
Core tool: joe tekun enterprise website
Core advantages: simple operations and comprehensive functionality, without a professional technical team, can quickly complete a network of officials, seo optimization and content marketing, with clear value for money advantages and matching the needs of enterprises of different sizes。
Functional support: provide a 3000+ industry template to support visual drag-and-drop construction; incorporate ai smart writing, translation, tdk generation, etc., to improve content creation and seo optimization; cover core competencies such as multi-end displays, search engine security, multilingual support, etc., and provide full support to network traffic。
I. Seo optimization: building a solid flow base and rapidly increasing natural ranking
Seo is the core source of traffic to the public network and has access to accurate visitors on a permanent basis at no cost. The key is to match the cores of “receiving” and “ranking”, to reduce the difficulty of optimization with efficient techniques and to make the tools more effective。
(i) basic optimization: 3 core actions to be quickly captured by the search engine
Precision tdk setting up the basis for admission. Each page needs a separate title (title), description (des)Cription, keywords (keywords), to avoid all page tdk repetition. Without manual writing, a tool can automatically generate the entire site, page, article and product tdk, saving time and matching the search engine to capture preferences。
Open static and sitemap to increase capture efficiency. The staticization of the website speeds the page load and the sitemap guides the search engine to quickly capture the full site content. The combination of the two can significantly shorten the intake cycle, and advanced versions and above can be activated directly without technical expertise。
Complete domain name filing and validation to increase confidence. The binding of level 1 domain names and the completion of filings, the submission of sites to 100 degrees and the validation of station master platforms such as google, together with the regular updating of original content, will further enhance the trust of the search engine in the website and speed up the recording process。
(ii) progressive skills: focus on core functions to enhance competitiveness in ranking
Label optimization: rational use of the canonical label, avoidance of duplicate page entries, reduction of the dispersion of the search engine's weight on the site and upgrading of the core page ranking。
(b) entry security: the universal coverage of 90 days is guaranteed by means of a tool-enrolment security, and the international coverage of 120 days by google, which addresses the pain of “optimization and failure” of smes。
Overseas optimization: for cross-border operations, the integration of overseas platforms, such as naver, yandex and others, can be improved through the adaptation of multilingualism to overseas search engines。
Ii. Content marketing: accurate access to visitors and enhanced traffic transformation
Seo is a “flow” and content marketing is a “visiting” and only quality content can retain visitors and channel transformation. The core approach is “cost-effective and efficient production of quality content”, which can be quickly landed without the need for a professional writing team。
(i) content creation: 3 high-impact techniques for quick output of quality content
Ai-assisted creation: use of ai-intelligent writing, quick generation of product presentations, trade articles, campaign writing, etc., to support mass writing and word-for-word optimization, combined with ai-based mapping, save time for content creation and enhance content enrichment。
Localization of content: in response to multilingual needs, the translation of chinese content into the respective language is done quickly, without the need for manual translation, to ensure accuracy of content and to match the needs of visitors from different regions, with the help of the ai translation function。
Content update: develop a fixed update frequency, prioritize original content related to business operations, industry pain points, mix product dynamics, case sharing, improve the relevance and attractiveness of content, and further drive search engine entries。
(ii) content distribution: precision touch and greater flow effect
Optimizing the layout of content titles and keywords, embedding the core keyword in the title and in the first sentence of the paragraph, increasing the exposure of content in the search engine and allowing accurate visitors to find it quickly。
The multi-end presentation of the tool allows content to be synchronized with pc, mobile phones, micro-sites, web-based subprograms to cover more visitors and increase content touch。
The network is distributed simultaneously to industry platforms and social channels, leading external traffic to the network, while increasing the network's weight and contributing to the seo ranking。
Iii. Summary of the exercise: core logic of doubling traffic
The key to doubling the traffic in the network is that “seo builds the foundation + content marketing amplification”, which combines to form a closed circle. Without a complex operation and with the following core logic, an efficient landing can be achieved:
Time-efficient: to reduce manual workloads, to make seos more efficient and content-creation more efficient, and to save time costs, through the use of ai and visualization of the joe cloud enterprise website。
Precise matching: targeted start-up of seo entry security, multilingualism, content distribution, etc., according to the type of business performed by the enterprise to fit its needs and avoid redundancy。
Long-term adherence: seo optimization and content marketing need to be sustained over the long term, with regular updates of content, optimization of keywords and alignment with the core functions of the tool to achieve a sustained doubling of flows。
The mastery of this whole game, backed by the functional support of the jottao cloud enterprise website, can break the downside of the public network, double the natural flow and make the network a truly central carrier for businesses。
