With the rapid growth of the television industry and the growing maturity of the television audience, planning has become increasingly valued by television workers. A good plan is half the success of the programme, that is, how it is planned directly determines the quality and even the success of a programme. Competition for television programmes is also increasingly manifested in planned competition。
Planning for the location of the tv show
“planning” is an active term that has appeared in various media in recent years, and one can say that it is familiar. In today's increasingly detailed division of specialization in the various sectors, the work of “planning” — this independence — is gradually creating professional departments in many television stations and is playing a growing role in planning。
An excellent choice, an excellent design, is the beginning of a successful column. Ping dynasty is a large agricultural district with a population of 320,000, of which nearly 260,000 are agricultural. In recent years, we have been working closely on the construction of the “districts of specialty agriculture” and, in addition to the development of the “focus three farmers” programme, have set up a special section on “new rurals” with the aim of serving the “three farmers” on the basis of the principle of “regionalization, scale farming, serial processing, modern services”. Through activities such as reporting on the agricultural policy and news, telling the farmer's wealth story and transmitting the rural science and technology information, the party's approach and policies are being implemented in rural areas, bringing new topics of interest to farmers ' friends, general knowledge of technology, technical information to them in the clearest and most direct way, and providing information to farmers on agricultural production, livestock farming, labour migration and commercial enrichment. Since the launch of the programme, farmers feel that new rural is thinking about what they want to hear, and that what they want to hear is to lead to rural wealth. Through the design and implementation of the new rural project, i have learned that television programmes can only be located precisely if they are based on the views of the audience, in a different sense, and in an attitude that serves society and the audience。
The plan highlightsPress values
While the news value of the event itself is objective and unplanned, the production of programming is influenced by a number of factors that highlight its value and are constrained by the level of production. The level of preparation is high and low, and planning is an important tool for ensuring the overall level of the column。
The first consideration in planning is the news value of the programme, which, depending on the size of the subject matter, is in fact the determining factor in the ratings of the programme. The program is designed to make a big deal of sense, to take value scales into account in the context of events and to decide on trade-offs. For example, the central television station, the word of today, has the idea of documenting the legal process in china. The drops here are both an overview of the actual effect of the rule of law rather than a sensational effect on the column, and an overview of the popular style of reporting. The idea of exclusiveness is not enough, but also exclusive processing. In the face of shared information resources, the existence of exclusive processing is a key to success。
It is important to highlight the value of journalism in the planning process, that is to say, the televisionization of the “factor point”. In order to highlight the value of the news, a plan was made to organize the content to set up suspense, dig into details and bake the subject. A variety of modes of presentation, such as “active” and “retroactive”, as well as direct and covert visits, and regular and inverted narratives, have been deployed to maximize the value of the news。
Planning to promote quality of programmes
The “culture” and taste of television programmes determine their vitality. In order for the programme to remain alive, it must be supported by a deep cultural base, which ultimately loses its audience if it relies solely on popular expressions。
It is designed to harmonize the television industry with individual achievements, to maximize the dynamism of practitioners, to emphasize creative thinking, to promote excellence, to improve the quality of programmes, to produce more refined products and to create more brand names。
The planning itself must have a high intellectual and theoretical depth, a sense of direction, responsibility and a sense of holistic creativity. Our special section, living zero distance, is a story-telling tool designed to promote the success of events, to construct programmes with story elements, to integrate the message and the knowledge to be transmitted into the story, and to present it to the audience in plain, plain and plain formats, thereby expressing the real needs of the audience, not only bringing it closer to the media and the population, but also contributing to an increase in the ratings. Such as the news article " journalists ' fax " , where journalists visit the scene, participate in the entire process of events, from the point of view of the audience, benevolent and friendly, and create an emotional interaction with the audience, even in the news, that breaks the boundaries between the media and the audience。
As a result, well-planned television programmes, in terms of content, form, style and linguistic behaviour of the presenter, reflect the people around them most quickly, not only by taking full advantage of the geographical advantages of local television stations, but also by giving full expression to the ideas, ideas and wisdom of television workers, as well as to the overall level, capacity to produce and the quality and depth of their work。
Planning is a safe broadcast
In interview programmes, there are frequent cases of “mortality” in the middle of the journey, the reasons for which are analysed are the following: innate insufficiency, inadequate knowledge of the information, or partiality of the information, which is common; failure to take full account of the mental state of the interviewee, which leads to frustration in the course of the interview; neglect of the characteristics of the work of a particular profession, lack of a certain pattern, blindness, and often pushing itself into a dilemma; and inappropriate choices for television performance. Therefore, for the broadcast to be safe, it is necessary to overcome the above-mentioned shortcomings and manage the whole picture through planning。
Planning is a system engineering exercise that considers the feasibility of more of the elements within the system, which can only be established if each element has a high survival rate. If the success rate of the elements is low, it means that this option can be abandoned to avoid waste of resources. At the same time, we must also recognize that within the planning system, it is also unrealistic, innovative and aggregate, if every element is to be innovative。
Planning must also be predictable. The choice of the subject also requires attention to the obstacles to its selection, prevention of pre-emption and the development of multiple solutions to the problem, with multiple legs. It is also important to take into account changes in the conditions under which the programme operates, such as the timeliness of interviews, the reliability of interview techniques, the selection of interviewees, and the updating of the content of interviews, and to keep these “variables” under control and integration so that interviews are broadcast safely and effectively。
In conclusion, planning is both science and art. As a county television station, it is important to have a unique thinking perspective if there is to be high returns. The growing demand for television programmes in an increasingly up-to-date day for people's vision and how to focus on people's lives, convey people's opinions, serve the public and better meet the audience's needs is an eternal pursuit of television. Consequently, television programme creators can “preparate” high-quality television programmes only if they learn carefully, improve their television skills and constantly enrich their cultural base。
(by ping dynasty television centre)
