In the face of crisis and opportunity in the post-car market, our thinking, our practice and our little gain! I will start with macro-data on the automobile industry, and let the partners know the situation in the industry first; the actual experiences and problems in the middle of the plug-in line; and, finally, leave an hour or so to interact and discuss。
Get to the point. Let me show you some important news
1) buffet buys van tuyl, the fifth largest car dealer in the united states
2) the significant increase in ipo after the shinzhou car rent unit
3) ipo application submitted by hi hi hi to the new york office
(4) guidance for the government on the transformation and upgrading of the automotive industry
In china, vehicle holdings were 127 million by 13 years. The world ranks second after the united states. Building on the development experience of japan and korea, it would normally take about 30 to 40 years to popularize cars, and china is now entering its second decade. So, in the long run, there is still much room for growth in our domestic markets, and it's expected to saturate in about five years, with a potential for 400 million. There is also one data that deserves attention: average age. That's how long a car was bought. The united states, japan and other mature automobile markets have an average vehicle age of about eight years. In china, the average age of cars is about three to four years, which means that ordinary cars require at least three to four years of maintenance and repair, after service. These two figures largely explain the large potential of the chinese automobile market。
Continuing growth in vehicle holdings and average age is the underlying cause of rapid growth in the post-car market. And we sell in china with a profit margin of almost half that of the world, so there's plenty of room. The latter market is currently in the hottest business of repair and accessories, maintenance, insurance, car rental and used car trading. In these operations, second-hand vehicles need to be standardized, which is easy to say but is still a mess。
For the owner, the most important is protection and accessories. Traditional protections and accessories are in 4s. However, 4s was very expensive because of its own operating model and cost structure. As a result, more than 80 per cent of the owners of the vehicles were largely displaced after three years of car purchase to other chains of fast repair, repair and street shops. Especially for almost two years. Kyodong, skycat, various spare parts through the web platform, reduced intermediate costs and gained a large number of users。
The domestic post-market, which is still dominated by the manufacturer and 4s store, relies on a vertical monopoly of brand name and size, and the spare parts can only be imported by him and shipped under his authority. Independent third-party maintenance services still have difficulty in obtaining original spare parts, and therefore prices are low but slow to develop. But this pattern will not last much longer. The country's aggressive anti-monopoly campaign against the automobile industry, the transformation of the automobile maintenance industry, and the gradual liberalization of spare parts, prices and catalogues in the post-car market have led to the emergence of a post-market service provider in the spring. Let's look at the users. The role of the internet in post-market consumption decisions is increasingly important。
Transactions through computers or mobile phones can be made by making appointments to and paying for various services, including routine maintenance, beauty decorations, and even by making appointments for home service. Thus, the first phase of the car internet service is to reduce the response time to the owner's needs and to speed up service delivery。
Moreover, web platforms make prices and quality more transparent. Traditional giants such as mega-groups and middle-products have created their own e-commerce websites, bringing up services such as maintenance of finished goods and auto insurance in the back-market sector, while also learning internet models, building membership centres and personalized value-added services, and conducting car finance, insurance, extended insurance, second-hand car transactions, etc. However, due to the inertia of car owners, traditional 4s stores, authorized distributors still have advantages in terms of customer recognition, workshop equipment and quality assurance. Automobile consumers' car selection, car purchase, pre-insurance maintenance etc. Were all completed at 4s. At the same time, the distributors, in terms of hardware equipment and real goods guarantees, and the 4s store chain, the gas repair shop。
There are currently 90,000 authorized dealers in the country, of which between 24 and 25,000 are car 4s stores, mostly belonging to groups. As a result, our current focus is on distributors and 4s stores, taking into account the advantages of maintaining the size of their clients and groups. With markets in transition and models yet to be clarified, food retention in the embrace is essential. We have developed a customized platform for the vertical automobile industry, based on micro-trust operations, to help 4s stores communicate seamlessly with their retention clients. We all know the car electricians and we all believe in the future in this field。
Just as on march 28, the internet, the internet, and self-revolution and breakthrough, the industry is now judging as a failure, but it is a very good research subject. In particular, mainstream branding. Seventy per cent of cities have a single shop layout of less than three. Our thinking is also to develop an integrated management platform based on the after-sales operations of 4s. The front end is app, twitter, and the entrance is 100 degrees, skycat, and kyoto; the back end is attached to the office pc and mobile phone of the 4s staff. Corresponding business management interfaces are also provided to the 4s units, allowing real-time access to requests, allocations, responses and statistics. And we're also collecting user maintenance data and behavioral records, and building a more generic credit system based on user consumption habits. What we can do now is that after the user leaves shop a, the original score can apply to store b. A and b can be the same brand or different brands from the same city。
C friend discussion:
Wang yi:
Car maintenance is just needed, and most of the time we have been briefed on the experience of car networking in connection with customer demand and protection services。
Lizin:
Large-scale consumption is divided into real estate and automobiles, and real estate is bound to go down, and the locomotive is driven by cars. Good business
Quiet:
We're focused on the after-car service market
Wys - dynasty:
@wang jing, you've lost your driver's license
Quiet:
Yes, at www. Hrdauto. Com, the owner can drive himself, bring his identity card, go to the garage or give it to our deputy for $200。
Chen wi bin:
400 million! How do we drive? How do we stop? It's a problem
Xu fei:
How to drive, how to walk, which can be placed in the realm of intelligent traffic. Major internet companies are now actively working with cars, and technological development in the field of unmanned cars and smart cars is fast under way
Zhao ninda:
Why is the average chinese car so short
Woo-hoo:
Cars are frequently maintained and are replaced after several years。
Tung tree:
Trade in used vehicles in china is restricted, and used vehicles with no territorial access are restricted for two years in other provinces and municipalities and cannot be licensed for more than two years. Second-hand cars in beijing can almost be digested in beijing。
Woo-hoo:
The price of 4s is too high。
Zhao fong:
It was to be hoped that service providers would provide consumers with more high-quality and affordable options to break the 4s monopoly at an early date。
Wang yi:
@how does the client direct the flow? Good market prospects. What business model? Is the internet a pc end or a mobile end
Xu fei:
Access: must be based on existing platforms. Like wesson, like 100 degrees, skycat, or a car. The major internet giants are already holding the traffic on the line. This oligopolistic monopoly, with few remaining opportunities, is difficult to reverse. So the flow we do is based on a twitter portal. We're also working on 100-degree straight-up and 360 numbers. All
Wang yi:
What are your core competitive advantages? What's the way clients report? 400 calls
Xu fei:
Our core strengths are based primarily on familiarity with and understanding of the vertical areas of car 4s operations. It has also optimized its service processes. This is a direct manifestation of our product. Like a one-key appointment, a rescue
Wang yi:
@hou fei, have you ever thought about car maintenance engineers sharing or engineering alliances
Xu fei:
The central point of wang's statement on this issue is that service providers for maintenance-type operations are based on specific regions. And customers with maintenance needs are local owners。
Pipe:
In fact, the difficulty of repairing cars is a problem。
Xu fei:
Automobile services are currently not free of localization. The most standardized and experienced localized services are also located in 4s。
Pipe:
The 4s store is too expensive, but it's not safe to repair it outside。
Xu fei:
In second- and third-line cities, there are few single brand 4s stores and few users are selected。
Tanga:
How do you get letters from users
Xu fei:
Credit is based on consumer inertia between users and 4s. And a more standardized, unified service for 4s
Wu passitis:
@shifyo2o
Xu fei:
To give you an example, this internet vertical service provider for the replacement of tyres - the wheat tyre. The founder, yang, is also a senior professional. The wheat tires were the first sponsors of the domestic tire o2o, operating in the following mode: the supplier - the wheat tire o2o platform - an infinite store (underline) client clusters, currently selling nearly 15,000 tyres per month, with 7. 5 per cent of the clients being abb (benz, bmw, audi) owners, are scheduled to establish offline marketing platforms in at least 18 cities by the end of 14. This model is currently well received by capital markets。
Pipe:
What if it's based on a user perspective? After all, if i were to be a car owner, i would certainly hope that all the issues would be resolved on one website。
Xu fei:
Play is definitely the target user of the internet concept... In the case of the automobile industry, i personally think that using the internet for o2o is really different from other industries. Especially on the pattern. The concept can be underpinned by a single, subdivided business entry and by localized service experience and shop advantages, but not enough。
Here again, i would like to draw your attention to the news that i first sent. Large whole mills and spare parts production companies, multinational chain service providers, hold the most core of the capital, products and brands of the automobile industry. What they can do is they can sell it straight on the line. Spare parts and maintenance are priced, awaiting, and have a big entrance. I don't know how long i'll be able to hold back once the pieces are down, a broken-down third-party car service. There's one thing i've been telling you before that's that there's gonna be quite a closure to the car single 4s. The opportunity is in the hands of the 4s. Look at this case. Once the giants have reached the local level, the acquisition or merger is a good option, either by setting up a price cut or by taking a cost advantage。
Pipe:
I'm sorry, i didn't read the whole thing. Did you do the service yourself? It is unlikely that 4s will be able to give up the huge profit space to cover the 200 markup in a short time. Li ning won't close the shop until the shop is bigger. So there will be no radical change in the pattern until there is a credible way of replacing 4s。
Xu fei:
Next, by contrast, who can get the accessories directly, put them on the internet, direct them to the customer, while sub-linear services distribution, logistics systems. The big guys in the business have already done it。
Pipe:
But the biggest problem is not the broken parts, but the lack of understanding of the profession. A lot of questions don't know how to handle them。
Phu/ vitto international:
This business is more profitable in overseas markets。
Xu fei:
I just wanted to remind you that business models are no longer traditional. It's not like it's like this, but it's like this. There will be a higher degree of subversion; the strategic agreement signed by the upper gas group and ali baba can be considered。
For us:
The founder, sun chun-guang, is a graduate in electronic information engineering at tianjin university and a master's degree in communications and information systems。
He is currently the secretary-general of the emba board of directors of the national federation of business and industry education funders; a partner of the international business enterprise investment company ltd. In beijing; one of the founders and supervisors of the china guan village popular alliance; founder of the itou governing council; founder of the it executive council; and member of the angel glory fund of the chan chan chan mei public interest foundation。
