Liu xiao graduated in june and received a gift from a friend when he started his first job. - a lamy hunting white pen with her initials. Fashion writings, simple designs, which keep liu xiao's hands open, “ef (extra-fine, fine) pentips, which are well suited for daily use”
People who have written habits are not unfamiliar with lamy's pen, which is a net red pen called “cleaned with text”, which in recent years has made countless young people feel free to enter the pit. Lamy appeared in university classrooms, conference rooms, coffee tables with a high frequency and was once rated “fashion in the pen world” on various social networking platforms。
Why is it that, in the electronic age, when the pen, which was supposed to be a writing tool, will only be reduced, and when it's used to computers and pens, it's forgotten
Lamy's in china
As consumption escalates, expensive stationery, in addition to carrying office functions, are returning to life in a luxury role, especially in medium- and high-end stationery with unique design sense and brand history, such as lamy。
In 2008, lamy opened the first real store in the city of omega, beijing, and to date has opened more than 100 shops in 43 cities throughout the country. Entered the field of e-commerce in 2013 with the establishment of internet shopping platforms, skycats, and electrical platforms such as kyoto。
Many would mistake the design of a simple, colourful lamy as a new brand for young people. In fact, it is an old “old sign” with nearly 100 years of history, founded in 1930 in heidelberg, germany, and one of europe’s largest steel pen manufacturers, whose main products include pens such as ink, pearl pens, atoms, pencils, and children’s pens, for several hundred to thousands of dollars。
Lamy's best-selling safari series is its first product designed to meet the needs of young people. The hunt series is an entry-level pen with colourful colours, a pen with car-driven abs materials, and a pen with stainless steel plating chromium at the tip of the pen, resistant to wrestling and grinding。
Safari series pens
As early as the 1980s, lamy had introduced the two dumb sand mills of red-tao orange and grassland green, and the world was so popular that heat continued to this day, and some even collected all colours of hunting money in order to form a “spectral”。
In addition to being impenetrable, the usefulness of lamy is widely recognized, pens are smooth, ink is stable, and some draw。
And, of course, it's because of its “social” and luxuries. In the little red book, there are so far over 10,000 shared notes, with the highest “tanning rate” of hunting and star series, with domestic exclusive prices of $350 and $480, respectively, and consumer groups, mostly student parties and literary youth, who focus on the experience and quality of physical writing, are happy to share and generally have low purchasing power。
Since its creation, lamy has insisted on “design. Made in germany” and emphasized her true, red-blooded, orthodox identity. Market promotion is not based on the use of star rhetoric and exaggerated marketing, but rather makes every effort to highlight brand history and manufacturing processes. In the eyes of consumers, three or four hundred items of german origin are available, and the product premium is recognized。
As a result, lamy’s core selling point became a modern design and strong brand history, providing young people with a light-luxurious item to “utilise” plus “show low-key”。
Large domestic and foreign differentials
With lamy's fall, huge domestic and foreign price differentials attracted domestic consumers。
The lamy counters are open at large shopping malls at a single national price, with a focus on packaging, selling prices and positioning along the medium and high-end routes. The sale price for the high-end lamy 2000 series is $3480. Precise packaging and high prices, along with the provision of cipher services, make lamy one of the domestic consumer gifts options。
Outside, lamy is actually a pro-people brand。
Lamy pens on the shelf from abroad
A treasure shopkeeper, who buys german pens, claims that lamy is a regular customer of supermarkets in germany, often in bulk on the shelf, that hunting pens are sold in bulk at around 19 euros ($150 yuan), that star money is about 26 euros (200 yuan), and that lamy in 2000 is about 240 euros (1900 yuan), and that prices are lower when there are promotional activities and exchange rates change。
According to the german official network lamy, after including vat and freight
In the view of the proxies, it was the agents and the large chinese literary youth who packaged lamy into a “highest” brand。
Apart from domestic and foreign price differentials, there are also large price differentials between different channels for lamy products. In skycat international's official camp shop, the sale price for the lamy hunt series was only $139, which was $211 lower than the price for the domestic counter, and the difference was one-fold higher. According to the client service, its products are purchased directly abroad and are guaranteed to be authentic。
From the packaging of lamy's products, its domestic distributor is chinan lengme trading ltd. A chinese agent related to lamy reported to 21cbr that lamy's agent in china, china east asia ltd., hong kong, had been granted agency power in 2006 to represent china hong kong and australia, and had registered in shanghai a number of companies dealing with domestic operations, while zinan's company was the main warehouse。
The agent explained that domestic products had been imported from germany and that tariff costs had dramatically increased product prices. In addition, in order to maintain the image of high-end brands, brand stores are located in medium- and high-end shopping centres, and rental costs are not low。
The huge domestic and foreign price differentials have given rise to the phenomenon of “pullless” pens and pens from businesses purchased abroad. Because of the small differences in the appearance of lamy's real and fake products, a warranty card with a unique code would be included in the purchase of a domestic counter, while an unofficially authorized third-party platform would not provide a warranty. As a result, the warranty card is the sole certificate of entitlement to after-sale services and an important basis for the identification of authenticity。
For those who want to buy the real lamy overseas at a low price, they can only be identified by polishing their eyes and looking for a variety of sites to judge the truth. This is liu xiao's alias
