The other pen in the jacket pocket, with a world-renowned book in its arms, is the classic model of the youth of the last century. With decades of retrofitting, the pen market is warming, and the pen in the stationery box is gradually giving way to a pen in neutral pens, signed pens, and is returning to public view in a higher image. Our total production of pens last year was 305 million, an increase of 17. 31 per cent over the previous year。
Look at the change
It's a practical loss of design
The pen is a writing tool, but in the present case its usefulness is less important. Consumers buy more design and collection value than writing tools. The vice-president of the chinese pen association, wu xiaoping, told beijing morning reporter that gifting and collections were two of the most important reasons for the increase in tap pen production. “having back is mainly a medium- and high-end market.” he cited the example of the high-end pen that focused on the market for the elderly and middle, at a price of $500 to $23,000. In terms of collection, there are two types of collections: antique pens produced in the 1950s or even earlier, and modern pens, which are styled and more sophisticated, usually embedding shells, stones, etc。
At the 22nd apec informal meeting of leaders, in november 2014, leaders of 21 member economies took the finely refined hero gold pen. Since then, heroes have also launched a series of high- and medium-sized collections of “false” black sauerkraut pens, which have produced a total of only 1,000 such collections. It also announced that it was working with schvalowsky to produce gemstone pens for young fashion women. Beijing morning reporters have seen this pen in the official flag shop of skycats, with many fancy colors, such as everest white, strawberry powder, cowboy blue, mint green, and a central metal ring with schvaloschi stone for $420. The cheapest ink pen on manbao's internet is $4,100, and the most expensive ink pens in the big ben twilight blue series, 149 and even $62,700, are only as high as many female-loved brand bags。
Some see the value of the collection of pens. A number of “antiquities”-grade gold pens, such as doctors, heroes and others, produced and used in the 1950s, are now in the market for up to tens of thousands of dollars. As early as february 1990, a “swestica” silver pen from pike in 1910 was auctioned for $8,000 in new york. In august of the following year, the owner sold the pen at a further $28,000 price. At an auction in london, united kingdom, in october 1998, a 38-type pike snake pen dated early in the twentieth century was sold at pound38,000. According to collectors, the collection and investment value of pens is closely related to the gold content of pens, the years of production, the world's existence and the use of famous pens。
Wu mentioned that the increase in production was marked by “one by one”. In addition to the high end, low-end pens cannot be underestimated. “some simple pens, mainly in rural areas, are also used in large quantities.” he indicated that the same characteristics were observed in export volumes: high-end pens were mainly exported to europe and the united states, while low-end pens entered the indian market in large numbers。
From the little stationery store to the big mall
Another notable change in pens is the distribution channel. A recent visit to the market by beijing morning reporters found that it was not easy to buy pens in the paper shop, the main battleground for past steel sales。
In the vicinity of a nine-year primary school in the hoangyang district, two stationery shops, round pens, neutral pens, pencils, etc., have been placed in prominent positions, with a large variety of varieties, while pens and ink are always placed in a cashier's counter, and customers are unable to take them out without the consent of the owner, with two pens in one shop and only one in the other. “the stationery that we sell in our store are the kind of stuff that schools across the street ask students to prepare.” one shopkeeper told beijing morning reporter that the school only requires pens in the upper grades of primary school, pencils in the lower grades, and essentially neutral pens in the lower secondary school, so there is little demand for pens and very little stock in the store, and that “the pens are not so easy to break and do not have to change often”
The pens, however, are increasingly showing up on incipient malls and electrician platforms, and are mostly in the form of special stores or counters. According to information that the beijing morning journalist has consulted online at the pike pen clerks, there are 34 special stores in the beijing region alone, located in well-known malls such as the queen's hall department building, the financial street shopping centre, the city of daoyang, xinjiang heaven and the bookstores such as page one, the library house; there are currently four pike-branding shops in kyeongdong mall, and more than a dozen pike stores on skycats, including the official flagship shop。
The german brand has relatively few sales outlets. The beijing morning news reporter enquired about the company's six branches in beijing, its two specialty stores in beijing and its only official flag shop on skycat. In beijing, marlboro pens, which sell for thousands of dollars, opened their stores in high-quality stores such as national trade and trade city and yansha friendship business city. In addition, japanese brands such as platinum and picasso are popular brands of steel pens。
Moreover, compared to the fact that there were no separate packagings in the past, or at most one simple paper box and plastic box, it is now a pleasure to take over the market and to give it to others or for their own use. The need to improve the writing experience of pens through the use of brand-designated ink or cartridges was also emphasized。
Look at the data
Spring noon, sunshine. Walking through east four and south street, a large pen shop remained closed, as was the legend. Looking inside through the glass door, a dark red plaque covered the sight. The reference to the “last pen shop in beijing” has always been a nostalgic and sad atmosphere. But actually, the pen business is much better than expected。
Electric platform
Searching for “pile pens” in skycats can find more than 20,000 items at once. The number of products sold in the top nine was over 10,000 per month, and the number of hero pens in the first was even 33,000. There are currently more than 104,000 “pear pens” sold in kyoto and over 49,000 evaluations of the number one pike pens sold。
Heroes pens, sales grew year after year
In many minds, “heroes” seem to be the replacement for pens. On the 85th anniversary of the “heroe pen” on 13 june 2016, heroes group revealed that sales had again broken by billions in 2015, with sales by heroes group increasing by 7. 3 per cent and by 33 per cent each year; sales continued to grow by 12. 31 per cent and 26. 17 per cent between january and may 2016. Electricians also show an annual growth rate of 50 per cent。
Domestic situation 17. 31% annual increase
Except for heroes, the whole industry's doing fine. The data obtained by beijing morning reporters from the chinese penmaking association are more convincing. In 2016, our total production of piped water was 305 million, an increase of 17. 31 per cent over the same period, a growth that began in 2013. At the same time, the volume of exports increased significantly. In 2016, our exports of piped water increased by 16. 07 per cent over the same period。
China's top 48%
Data from global markets consulting's europe-wise international show that global pen sales increased by 2. 1 per cent to $1,046 million in 2016 and are expected to reach $1. 5 billion in 2020. More interestingly, in 2015, the top five countries were china, south korea, brazil, the united states and france, while china now sells more pens than europe as a whole, contributing 48 per cent of global pen sales。
Look at the crowd
Now, for most people, pens have left their sights. And for those who are still using pens, pens are more of a dot or a sign of affection。
A pen fan who likes to write
"i'm mainly using pens." the "after 90" college girl has the habit of keeping a record of her life, and her handbooks will choose different notebooks and pens depending on the content. A pen is the most used tool for writing the text. "writes written in pens are of great quality, and they are very expensive and well-written, and i like to use them." the popular handbooks produce a bunch of faithful fans of pens. Ms. Bau, who likes to keep handbooks, notebooks and pens, indicated that in 2016 she spent more than $5,000 on the purchase of handwritten products such as pens and notebooks。
Remembering a lover
The text in handwritten writing is even more valuable when you type in the age of writing in place of writing. “after 70”, mr. Qin and his lover each had a hero pen of the same colour, a gift they gave each other when they fell in love with each other. "a writing reminds me of a relationship when it takes six months to learn a good word with this pen every day." although writing now is relatively small, he can't help but write a few words whenever he smells ink。
A writer who shows the beauty of han
It's a pen. It's written in love. Beijing morning reporters found in their interviews that, with the rise of a culture of retrogression, those who were still able to insist on writing in pens and pens in the age of electronic information held the same initial heart. "current calligraphy is the unique beauty of a chinese word, and only by writing in a pen can the beauty of a chinese word be accurately and perfectly represented."。
I'm writing this edition
