Seo is the abbreviation for the optimization of the search engine. The search engine optimization goal is to attract search engine users to your website through organic search results。
Sem is the marketing of the search engine. It's a mix of seo and ppc ads. That's the ad you saw at the top of google's search results page。
Social media marketing, smm is a non-paying social media marketing and advertising campaign on social platforms, including facebook, twitter and instagram。
These three abbreviations are common when we discuss digital marketing, yet most people do not know whether they should invest all or only one. I would say that most successful companies and brands combine these three channels according to their needs. This article gives you a systematic picture of what the three are, and how they fit together。
Next, we will describe how to use the original “triple wave model” (the combined application of google seo, google sem and kol). Google seo is equivalent to building a reservoir to help keep traffic in follow-up marketing activities and to raise the ranking of keywords, create branding awareness and add to the web site. Google seo optimization takes a minimum of three months and a maximum of six months, and can be used to fill the reservoirs after the seo optimization has been completed. When the advertisement covers the entire search engine, it can be aimed at the third wave (social media), the kol reds。
What is the search engine optimization
The search engine optimization refers to a series of strategies that allow users to see a website organically in google search results。
Around the year 2000, if a company wants their blogs to be ranked first, they can add as many key words as possible to their content. But today, seos rely on trust, and they need a website to provide people with trusted content. The site must therefore do the following:
1) easy to crawl and understand by search engines
One simple way is you can use title labels, including h1-6 labels, and internal links to help the search engine navigate your website. The use of title labels in content makes articles easier to read and allows search engines and their users to position key content more precisely。
And internal links are another popular strategy. When the user searchs for a question or phrase, then clicks on the first article that pops up on the result page and scrolls down, if there are multiple hyperlinks on this page, then the user can click the next item. This is essential to obtain the weight of the website and can also provide value to readers, especially the search engine。
2) helping users solve problems
Most of them go online in order to solve problems, and google has many ways of judging whether a website is about a question. If your website provides knowledge about a question, it will be identified and pushed to the top, and it will be easier for users to click on your links when they need answers to the same or similar themes。
You can also provide other websites with high-quality resource information to obtain reverse links. It is essential to create unique content to help your website emerge. The availability of high-quality information charts or information on new changes in industry increases the probability that your website will be linked to other websites。
What's a search engine marketing (sem)
The marketing of search engines includes search engine optimization and fee advertising. The sem of smes usually starts with detailed keyword studies, creating targeted advertising campaigns to present their products and services to the right audience。
What's social media
Social media, large and small, refer to platforms for interaction among communities. People create, share and exchange information or ideas through social networks. Main platforms include facebook, twitter, instagram, lInkedin and youtube。
Typically, enterprises ' involvement in social media marketing aims to bring high-quality traffic to their websites and turn it into buyers/clients and promote income. Therefore, you must determine which platform best suits your company, determine your readership, develop high-quality content, then create your voice and create your brand for your audience。
Policy recommendations
Short-term + high budget
If you want to see the return on investment quickly, and you have enough budget, you should try sem. Because it takes seo months to see the results, sem can drive the conversion at any time。
Medium- and long-term + higher budget
In such cases, the optimization of the search engine is the best strategy. Seo will help to improve the credibility of your website on the search engine and make them better ranked in the search. It will bring a larger audience to your website。
No time limit + lower budget
Social media marketing is a good option when you have a limited budget. It's a perfect way to target your market. The creation of your brand and interaction with consumers is free, the content is free and even the analysis is free. Then, when an enterprise starts branding on social networking sites, advertising spending can be useful, making it easier for companies to convert。
Why not just one channel for outreach
The best marketing strategy is to use multiple channels to reach all client groups and to enjoy the benefits of all seo, sem and social media marketing. Seo can build up your reputation and high-quality long-term engagement on your website, sem can help you to quickly lock down buyers, and social media marketing can increase your brand visibility and participation. If you focus on conversion rates, combined with the improved search engine (seo) to speed up sales, seo can prove more cost-effective for long-term success. Social media can spread your brand, create more loyalty and drive traffic to your website to further increase conversion rates。
