China’s internet association officially launched the “china’s website ranking” yesterday, and china’s website’s ranking network is officially visible, which means that for the first time, chinese have their own authoritative website ranking. In the future, internet users and websites will know how to rank traffic, and will have our own reference criteria, rather than relying only on data from foreign websites。
"china website ranking" launched by the china internet association
You don't have to look abroad for ranking
The alexa website in the united states has gradually become a major criterion for judging the true flow of domestic websites, owing to the lack of a domestic authority for traffic statistics and tools. However, the china internet association believes that the foreign flow ranking is deficient in supporting information on chinese websites and does not meet their development needs, a situation that will change in the future。
The secretary-general of the china internet association explained that the “china website ranking” had introduced a multi-data collection based on ie browsers and multiple national browser products, including maxthon and china search ig, in order to guarantee the comprehensiveness and adequacy of ranking data. This ranking focuses on the chinese website and ensures timely feedback and adjustment of data。
According to zhao zhiguo, deputy director general of the telecommunications administration of the ministry of information and communications, chinese websites with independent domain names currently number more than one million, and the chinese website ranking network (www. Chinarank. Org. Cn) will provide the country's current fairest flow ranking。
Queen of the new wave
The top 10 sites are: 100 degrees, qqqq qq, xinjiang, fox search, yahoo, net yee, ebay euer, treasure, thunder and google chinese search engine. In addition to the top 10, the top 50 and even the top 500 can be viewed here。
In fact, what is most relevant to the competition for websites is that china’s ranking networks include entertainment, shopping, sports, etc., which can easily be used by website operators to understand their market position, their popularity among internet users, and even the horizontal flow ranking of their next channel. This makes competition more transparent and the eyeball competition between websites more brutal。
Journalists have found that this ranking site not only includes chinese websites, but also has traffic monitoring of websites that are frequently used by internet users abroad, such as google。
The website cheaters can report it
The ranking of traffic on the website exposes traffic values considered to be one of the core secrets of the website, which requires addressing its fraudulent behaviour. Because many websites used to cheat on alexa in order to climb the traffic that ranked them, integrate capital, use hooligan software, viral transmission, spam, forums, and so on, false flows have become a problem for investors。
According to the china internet association, extensive reserves of human and technical resources had been made in advance to strengthen anti-fraud audits. These include the establishment of a black-and-white list through the opening of a fraud-reporting mailbox; the chinese website ranking will be piloted for three months in order to obtain feedback from all sectors and improve statistics on the website. Industry data services will not be formally available until the entire ranking system and data are stabilized。
The china internet association also stated that, at the technical level, it monitored and analysed unusual traffic on websites. For example, if a search site, with an abnormal search-to-click ratio, requires vigilance, search without clicking, depending on whether it is cheating. In the case of a portal, where only continuous screening and no further hits were made, there was also a suspicion of cheating。
Chinese website ranking network authority to be tested
On the afternoon of 19 december, the chinese website ranking network, sponsored by the chinese internet association and supported by the press office of the state council and the telecommunications administration of the ministry of information and industry, was officially launched. The website is the first chinese website ranking body to be produced under the leadership of agencies from a government background。
Previously, as a third-party agency, the alexa website of the united states and the independent investigation agency acnelson were the practical criteria for the flow ranking and comparison of major websites. However, because of the lack of disclosure of statistical methods and the risk of fraud, the ranking data on the alexa website is frequently questioned by industry. While acnison's statistics are authoritative, the surveyed website needs to be coded and costed. According to the internet association, the china website ranking network draws on the strengths of the world's top ranking sites, focuses on the chinese site and ensures comprehensiveness and adequacy of ranking data in a multi-data collection. At the same time, the china internet association has made sufficient human and technical resources available. It has also established a smooth system of advice and reporting of fraud in order to guarantee the integrity and authority of data。
The industry authorities analysed that the introduction of quasi-national standards for the ranking of chinese web traffic was a welcome development for the industry, but it was a difficult task to maintain that authority。
Because of the traffic ranking of the website, which involves a number of factors, including historical data on the site and the method of calculation, there are concerns in the industry that the newly launched chinese website ranking network is difficult to ensure because it is not well prepared。
