On 31 january, the “new beginnings — east windsor media award 2026” was held in beijing. The media communication conference, which was led by yang qing, the new press spokesman for the dong feng motors group, brought to the stage all the heads of core business lines such as self-employment, joint ventures, etc., in order to provide a comprehensive reading of the development path, technology layout and annual objectives that are coordinated by the “one east wind” strategy。
Accelerated scale-down of core results
Technology autonomy is the core base of east wind motors for high-quality transformation across the industry cycle. At the conference, yang jiang said that 2026 was the “year of technology delivery” for the east wind and that the core technology accumulated over many years of sustained high input would move from a laboratory to a market to a solid product competitiveness and user experience. Data show that in 2025, r & d inputs for east wind motors reached 7. 9 per cent, well above the industry average, and that high-intensity inputs provided solid guarantees for technological innovation。
In the area of autonomy of core parts, eastern wind has made many breakthroughs. The china securities journalist learned from the east wind that the company-led high-end mcu chip df30 had been officially produced, that the high-side drive chip had been loaded in bulk on various brand models, such as east wind and east wind, and that the national production rate of the autonomous branded chip had now reached 67 per cent. With regard to power technology, thermal efficiency of the mah mix engine exceeded 48 per cent, and the technology will be applied on a large scale to multiple items introduced in 2026New energyCar type。
In the area of intellectualization, the technology brand of east wind "atron intelligence" accelerates the landing. Yang ji-ding explained that in 2026 the t200 smart drive system would be carried on a large-scale, autonomous vehicle main vehicle, with l2+ assistive driving functions for high-speed, urban roads; the higher t500 smart drive system would complete mass applications; and synchronised use of the zuantru smart body would allow users to experience easier intelligence。
The technological transformation of commercial plates was equally effective. At the meeting, liu li sung, general manager of the east wind commercial cars, disclosed that in 2025, companies had broken through core technologies such as modularized batteries, efficient integrated electrical transmission bridges, central integrated domain control, completed a forward-looking product layout such as overcharges, large power volumes, large power generators, bottom replacements, and introduced over 70 new energy models throughout the year, including hydrogen fuel and mixing。
With regard to smart grids, the cumulative sale of high-grade auxiliary-driving tractors exceeds 1,000 stations, with safe operating miles exceeding 200 million kilometres; the l-4 unmanned mine card and container trucks have entered the normal operating tests of real scenarios such as ports, mines and so forth. It is a matter of concern that the new generation of strategic commodity platform d600, built over five years of time, has completed its layout, based on a modular structure consisting of 50 basic and more than 200 extension models with a modularization rate of over 80 per cent, with its first heavy fuel gas model to be fully marketed in the first quarter of 2026。
Multigrade layouts sprint annual targets
On the basis of the strategic requirements for the opening of the “fifty-fifty-five”, yang qing identified the core business goals for the east wind vehicles in 2026: a total sales volume of 3. 25 million, including 1. 7 million new energy vehicles and 600,000 exports。
“target-setting is based on the deep accumulation of east wind in technology, products, channels, etc.” according to yang yang qing to the chinese securities journalist, the core of the support for the achievement of the goal is the whole product layout and precision market strategy, which combines itself with the joint venture brand and moves on the board。
Over the past year, autonomous passenger plates have flourished in many places, forming complete product matrices that cover high-end, mainstream and market-specific segments. In the high-end markets, the east wind and china joint brand will be globally visible in march, positioning high-end intelligent travel; the east wind warrior will launch a brand-new u series that will further enrich the product spectrum of the luxurious electric off-road brand; and the luton chart vehicle will hit the high-end market with a “song one” product strategy of over $300,000, covering the three main categories of suv, fuv and mpv, with a delivery of 150. 2 million in 2025, an increase of 87 per cent。
With regard to the mainstream market, eight new cars will be launched during the year of the east windsor, which will build a matrix of products covering the whole scene; the east windsor will focus on two main tracks of family travel and light cross-country, with 15 new and alternative products planned for the period 2026-2028; and the east windshow will plan to deliver more than 25 car products during the “fifty-five” period, expanding its positioning of the “new energy in large space” in the suv and car markets。
It is worth mentioning that commercial plates, as the core pillar of the east wind, are aimed at securing high growth targets. In 2025, commercial east wind vehicles were sold to 131,000 vehicles, an increase of 24 per cent over the same period, while in 2026 the target was set at 176,000 vehicles, an increase of 34 per cent over the same period, while the sword refers to three core indicators, “over 18 per cent market share, leading profitable industries and over 30 per cent overseas sales”。
With respect to joint branding, brands such as east wind, snow dragon, japanese and honda are being built through localized supply chains, which consistently release synergistic values. In the overseas market configuration, the east wind vehicle will operate in 18 priority markets with enhanced territorialization, building kd positions and end-to-end service guarantee systems, and contributing to the achievement of 600,000 export targets。
Yang jiang ting said thatTechnical landingWith product layouts, the deeper steps of reform will be aimed at providing institutional safeguards. In 2026, the east wind will give greater autonomy to the front-line business modules and will enhance market responsiveness and operational efficiency through enhanced incentives. Against the backdrop of greening, intellectualization and deep internationalization changes in the industry, the east wind motors will inject strong momentum into china’s high-quality development of the automobile industry, using technology as its core, brand-based, reform-driven, and dry postures as its annual target。
