Shenzhen business journal
On 14 september, the chinese dairy industry's whole-industry chain revolution was broadcast on the china economics and economics channel dialogue china line. InJun loboFlag pastures and smart factories at zhang's mouth visited the “plant-farm-process” zero-distance integration model and conducted in-depth interviews with the chairman and managing director of the jun lobo dairy group。
This is the third time in the year that willia is going to see the core depth of the interview. A three-dimensional dialogue, with the three dimensions of industry failure, consumer trust and productivity upgrading, presenting the whole picture of jun rao's milking. IndustryQuality developmentThe road, the jun lobo model, has become the “new force of china's dairy industry” in the national media。
Whole-industrial chain innovation breaker: building new quality productivity dairy indicators bar
As one of the leading enterprises in china's dairy industry, guang lo bo's innovative layout has evolved across the entire industrial chain, ranging from sourcegrassing, dairy farming, to technological innovation, quality control of production chains, to innovation-driven responses to the core issues of high-quality development facing the dairy industry during the “145” period。
Since 2014, jun lok po has spent 4 billion dollars building a flag dairy industry base and has been able to innovate the growing plus zero distance integration model. “good milk is seeded”, wei lihua stressed in the programme that jun lobo, together with the chinese university of agriculture, screens climate-friendly pasture varieties on the dam, both to guarantee “quality rations” for cows and to encourage local farmers to grow their crops through the cultivation of high-quality and productive pastures and to create synergies between industry and rural revitalization。
In the programme, chen weihong visited the flag milk milk patent “closed milk delivery system”, which reaches the factory for 98 seconds, preserves active substances to the greatest extent possible and creates the “fresh milk powder” category. “innovation is a central driver of enterprise development.” with 500 million dollars invested in the construction of the institute of scientific nutrition, the new quality productivity of the dairy industry continues to be nurtured, and the efficiency and quality ceiling of the industry is broken through technological innovation, laying a good foundation for the upswing in the new quality of the milk industry。
Response to national strategies: from industrial upgrading to value orientation
At the moment, the expansion of domestic demand and the overall leap in the productivity of new quality are mutually reinforcing, and the construction of a child-friendly society is accelerating. Jun lok po has tied enterprise development closely to the national strategy to activate the domestic demand potential and serve the livelihood needs of the population in a multifaceted approach. As wei lihua said: “every step of jun lobo's innovation is to give chinese consumers high-quality milk and give the chinese dairy industry more voice in global competition.”
Chen wei hong found that every can of flag powder was marked with three dates of “milk, powder, produce”, a system of “transparent retrogression of the whole chain” built by jun lobo, which allows consumers to scan the full detection reports of raw milk, raw materials and finished products in order to break the information barriers and rebuild consumer confidence. Jun lobo is also the world’s first co-owner of the “global standards for food safety” brgs a+ certification, and the “china quality award nomination” for dairy companies has won the honor of national milk powder, which, under the national brands such as jun lobo, has sunk from less than 30% to 70% today。
At the same time, the accurate grasp of the consumption market pulse by which innovative products meet the diversified needs of consumers, and the matching of current consumer demands for health and nutrition, such as sugary milk silt and fresh milk, further stimulate the growth of consumer markets. The market for low-temperature yogurt is now the highest in the country, with silt yoghurt becoming the first brand of sugar yogurt in the country, and fresh milk has doubled for three years in a row, with high-end milk markets having the highest share。
Three degrees of dialogue: china's dairy industry is taking the lead
The in-depth interview with jun rao-bau during the year reflected the high level of recognition in the national media of the innovative, industry-led and social value of its model, and its path to innovation in the whole-industry chain not only raised the risk resistance and quality of enterprises themselves, but also served as a model for traditional industries to nurture new quality productivity and respond to national strategies, providing replicable experiences for the upgrading of the “155” dairy industry. A number of innovative and industry-specific items have been created by jun lobo, in collaboration with the international food head brand, to highlight the growing voice of chinese dairy companies in the global industrial chain。
The three high-profile dialogues not only recorded the innovation of one enterprise, but also witnessed the emergence of an industry. As the blueprint for the 15th five-year plan unfolds and china’s new quality productivity continues to grow, it can be expected that the jun lobo model will continue to have a demonstration effect, encouraging china’s dairy industry to gain more voice in global competition. National enterprises, represented by jun lobo, are also maintaining a marathon approach, giving a lasting impetus to the transformation of chinese dairy and chinese manufacturing industries. (photo by respondent)
