The news was broadcast live by the changhing media, “bug”. Information pictures
“according to the stormZhejiang chang xingSince the evening of yesterday, there has been a different degree of precipitation, and the rains between the morning and the morning are mainly in the centre-north, with heavy and heavy rains in the towns and villages of kaupura, lungshan streets, water mouths and coal hills. From yesterday to the present, the maximum rainfall reached 166. 7 mm on the street of lungshan ... Follow the camera of the journalist and follow the latest rains and their impact on the productive lives of the citizens.” on 17 september, at 12. 15 p. M., the news channel changhing opened a temporary stream of live airs aimed at the heavy rainfall of the “bug”。
In the next hour, 9-way journalists split up and the “tv + new media” interactively broadcast live reports of the rising tide in a swift, comprehensive and accurate way. It took only two hours to make sure it was aired。
Prelude: 20 minutes of platoon time, two hours of live air
The booming rainfall was not directly affected by typhoon “bugs”, but by typhoons. On the night of 16 september, a one-night rains in the changhing district resulted in the accumulation of water in the streets of some towns and even in flash floods in small watersheds。
On the morning of 17 september, wang xiaowei, editor-in-chief of the changheung media group, began to occupy his circle of friends by heavy rains, water accumulation and flash floods. At 10 a. M., wang xiaowei decided, on an ad hoc basis, at a weekly meeting of the editorial committee, to form a live broadcast team led by the department of television. At 12. 15 p. M., the news channel changheung will open the live channel。
At that time, most journalists had already been on an interview mission, and it had been decided to redeploy emergency personnel from other sectors and to temporarily deploy nine teams to the more severely affected areas of coal hill town, shuguang village, kitura town, koura town, taihu street, lushan village and county defence。
In only 20 minutes, all personnel were scheduled to leave the premises with equipment for the radio station, while the original interviewer was accompanied by the unit driver to the location of the interview to transport equipment such as a walkie-talkie. At the same time, the live broadcast began to produce serials and rationalize the sequence of the nine groups of journalists; the production department immediately produced background posters, small video clips, live id strips and the wall corner of the live broadcast; the compilers adjusted the list to open the temporary stream; and logistical support was coordinated。
At 11. 30 a. M., all journalists arrived at the live broadcast point as planned, and the radio booths were all in place with the moderator to begin testing the live feed signal. At 12 p. M., all tests will be in place, and the crew will again clarify their duties and their response in case of emergency。
At 12. 15 p. M., it will begin live。
Acoustic: live clicks on 10,000, short video viewers 8k+
The new media showed remarkable performance in the course of this live broadcast。
The reporter china news and telegraph learned that the changhing media quickly organized the editing, co-editor, technical team, designed a 30-minute page and live content set-up, and that the main view window was directly connected to the high-resolution signal trans-coding of television, making it possible for the network to be synchronized and broadcast live. In order to increase the interaction and more comprehensive information gathering among netizens, the yanghing media, in particular, created a rolling video streaming, storming previews and online interaction。
Among them, the rolling text is broadcast live using the “photogram + video + text” model, with short videos and pictures being sent from the front line by all media journalists, as well as from various town and town contacts, and the first broadcast on the entire county. The editors, on the other hand, mainly collect information other than live television broadcasts for additional distribution。
In the netizen interactives section, there are more frequent updates from internet users, which are verified and published. Through the xinhua live cloud platform, the xinhua media quickly distributed to xinhua clients, as well as to a variety of channels such as wei weibo and weibo, two hours of interactive live television + new media responded to popular concerns。
Despite weather-related instability and the planned one-hour live broadcast ending early at 1. 10 p. M., the live broadcast has achieved better transmission -- - the new media broadcast live live television live on the main view window, with many hits; the live streaming of more than 120 images with 48 text messages; and the cutting of short videos with 8,000 + views. In addition, the tweets sent on the same day, “backs of the bamboos, high and night rains”, were flooded, followed by high temperatures + cold air + power outages ... , with over 5,000 readings; the news network posted dozens of photos on the site in front and in sub-sections。
Spoken: media-wide communication creates strong synergies
It's only two hours from confirmed live to official signal. – this is the shortest time for preparation since the launch in 2015 of an integrated live broadcast by the hanging media group。
According to wang xiaowei, in the course of the live broadcast, a number of multisectoral forces were mobilized, including the interview department, the television department, the campaign department, the new media department, the press department, the broadcasting department, the integration department, the production department and the technical department. “all employees in different positions in different sectors will be in place within a mere ten minutes, thanks to the strong synergies created by group development and the long-term training of a high-quality live team.”
As an early district-wide media group established in the country, the hanging media has been intensely focused, focused, well-known and fast. Since 2015, it has planned to launch more than 30 large-scale integrated live broadcasts, especially this year, and to date 12 such broadcasts have been launched。
Summarizing the experience of this integrated live broadcast, wang xiaowei also spoke about the full availability of technology and the adaptation of the live broadcast。
In addition to the 4g cameras, the live broadcast was done more on mobile phones. The biggest problem with live cellular broadcasting is the instability of the signal, for which reason the changhing media have tried so many live broadcasts, so that they have been able to see and see the live video of the phone, and have finally chosen the points, which are more stable. The problem will always arise when live broadcasts are determined, and the original programme does not ensure full compliance with the programme, so that the conductor is quickly organized according to up-to-date information in the forward, and the facilitators are structured to play a serial role and become a key factor in ensuring smooth live broadcasts。
Focusing on mobile live broadcasts, using the entire media to reach the last kilometre of the message, a county media can also generate a powerful life-force -- i don't know. This was demonstrated once again by the integrated live broadcast of the flourishing media。
