With china's mobile phone market saturated, apples were gradually targeted at the indian market, but compared to the country's purchasing enthusiasm, the low purchasing power of indian nationals, and the high price of apple smartphones, it was difficult to collide with a spark。
According to a report published by the idc of the technology market research company, the market occupancy rate for apples is only 0. 9 per cent in the indian market, ranking 18th. And the old rival samsung has taken control of a quarter of india's market。
Nationally produced mobile phones are also at the camp in india, and chinese, mi and the three leaders have already received a substantial share of about 5 per cent。
In response, apples had to be reduced significantly, following the previous iphone 5s, which had been sold almost half-priced, and apples, which had been in the indian market, had been reduced by almost one sixth, respectively, to the new iphone 6s and iphone 6s plus, which had been launched in 2015。
In response to the fact that apples started selling the two phones only two months ago, local indian media claimed that it was clear that apples wanted to push the numbers at reduced rates。
It is known that in recent days, both new apples have made price reductions of 11 to 16 per cent, such as iphone 6s in 16gb version, at a price of rs. 62,000, equivalent to $936 (approximately rs. 6064), and the most recent price is rs. 52,000 to 55,000, equivalent to around $800 (approximately rs. 5182)。
In addition, both 64gb and 128gb were reduced by about 15 per cent。
The apple government has not commented on the price reductions in the indian market. However, it is widely believed that even if prices were reduced, apples would not be able to change pricing thinking to maintain ultra-high margins in order to expand indian sales。
Ps: it is not known whether the price reduction of iphone in the indian market will boost domestic water markets。
