Most of the best mobile phones sold in the indian market are thousands of machines (about 10,000 rupees), and chinese brand-name mobile phones are sold in india for the most part. Apples with declining global sales are gaining momentum in the indian market, not only the iphone5s are sold down to the 1,000-dollar machine level, but even the iphonese phones are already being made in india。
These two reports are extremely detrimental to chinese mobile phones, as the indians have always loved apple phones as if they could not afford them. Now that the price of apple products in india is no longer too high, will the predominance of apple brands become apparent
When iphone 7 came on the market, the indians were excited. Not because they wanted to buy an iphone 7, but because they knew that once the new model was introduced, the old version would fall。
Currently, the iphone 5s introduced in 2013 is the most popular apple machine in india. Bloomberg reported that apple sold 2. 5 million mobile phones in india in 2016, but half of them were old-fashioned。
Iphone5s produced the highest volume in india
According to a recent report released by the market research agency cybermedia research (cmr), as of march this year, iphone5s in six states in india and in the delhi capital district was the most expensive mobile phone in a high-end smart machine of 20,000 rupees or more。
The six states mentioned in the report are gujarat, maharashtra, karnataka, tamil nadu, uttar pradesh and bangladesh。
The figure below shows the top five cell phone types in the above-mentioned regions, with rs. 20,000 and more, and iphone5s ranked first. More than iphone5s, other models of apple phones are also visible in these areas。
This chart is from livemint
The above-mentioned chart shows that in the capital district of delhi and gujarat, apple mobile phones already account for the top five deliveries. Elsewhere, one plus three t, samsung galaxya5 and samsung s4mini still hold a place。
In karnataka state (it centre, india), one plus three t-phones ranked fourth after iphone5s, iphone6 and iphone6s. In tamil nadu, samsung s4 mini kicked the iphone7 out of the bestseller and ranked fourth before the iphone5, iphone6, iphone6s。
In bangladesh alone, samsung mobile phones are competitive, with samsung s4 mini and samsung galaxy a5 ranked second and third, respectively。
It is clear that indian smartphone users are quite enthusiastic about apple phones. India is one of the few countries in the world that still sells the iphone5s, after all, it was old four years ago and the hardware configuration was outdated。
Iphone5s has a screen size of only 4 inches, a mobile chip of 1. 3 ghz, and memory of only 1 g, but indian cellular users still like it because it is affordable for them to buy apple phones。
The iphone5s will drop to rs. 15,000, or threaten chinese mobile phones
The cmr report also states that apples will further reduce the price of iphone5s to rs. 15,000 (approximately rmb 1,500)。
If this were to happen, it would seriously affect the market pattern of smart phones in india, particularly the position of chinese manufacturers. At present, chinese mobile phone brands such as oppo, vivo, milli, etc. Are sold at or below rs. 13,000。
In the first quarter of this year, chinese mobile phones have already occupied the second, third, fourth, and fifth parts of india’s smart machine market, and the price reduction of iphone5s is likely to have the greatest impact on china’s mobile brand。
The iphonese has been produced in india, and the sale price is expected to drop by one third
The price of apple products in the indian market has been the highest in the global market. This is mainly due to the high import tariffs imposed by the government of india on the import of mobile phones. Moreover, apple products could not be accommodated in direct camps in india and apples could only be sold to third parties, thereby increasing the cost of third-party sales。
Local plants can effectively circumvent these two costs. According to statistics, iphonese is currently selling $320 in india, and it is expected that the indian manufacturing workforce will drop to $220. As you know, the average mobile phone price in the indian mobile phone market has risen from $131 in the fourth quarter of 2016 to $155 in the first quarter of this year (dazeinfo data)。
IphoThe sale price of the nese $220 is very close to $155, which means that future iphonese and iphone5s will have iphonese and iphone5s phones that will take over india’s middle and high-end mobile phone market, and that competition between apples and chinese manufacturers is inevitable。
In addition, it remains unclear whether the policy of 30 per cent local procurement of spare parts applies to apples. However, the indian media have begun to report on the apple entity's direct shop. Once the apple company is actually open, there will be more opportunities for its high-end brand image to be presented directly to indian consumers. More importantly, apples also have more opportunities for deep down-line channels。
Despite the rapid growth of the electricity industry in india, sub-lined channels still dominate indian retail trade (91 per cent), and may well be the only way to open up indian markets。
Q: all along in india, apple phones are a low-cost strategy. After all, the hundreds of dollars of iphone7 are in india in the category of luxury goods, far beyond the consumption capacity of ordinary people. But the low price strategy for apples has worked, as evidenced by the high sales of iphone5s. Apples whose share in china has fallen cannot be abandoned in any way. After all, in india, the second largest global market, the penetration rate of smartphones has reached 48 per cent in the first quarter of this year (kantarworldpanel report). Just what's the next step in india? Will the downward high-end mobile phone market compete with the chinese brand, or will it capture the existing high-end group of smart machines (with apple users reported to be as loyal as 92 per cent) and further consolidate the high-end field with samsung to gain market share of the high-end machine? We'll see。
