Relevance is an important indicator of the quality of the search results (judging the correlation between pages and keywords) and is judged through external links and anchor text. The quantity and quality of the external links to the website largely determine the weight of the site and its ability to obtain rankings and traffic from the search engine。
From the point of view of the search engine, if the links on the entire network are natural, access to multiple and high-quality pages should be important, without which a large number of high-quality links would not be available; high-quality, high-weight pages and websites should be important, equivalent to a certain number of more well-known votes。
Page collection is the basis for ranking. If you can't access the index database, you can't talk about ranking. Data observations and experience show that the quantity and quality of external links have a critical impact on the total number of pages that domain names can drive (because external links significantly affect weights)。
Fishing needs bait. In order to attract spiders to visit our web site more frequently, we need to post extra chains in a more active location, which can attract search engine spiders to climb over the site. The continuous presence of spiders in the search engine not only increases the speed of collection of content on the site, updates the site snapshot, but also facilitates rapid optimization of the web site seo。
When sending links, the emergence of pure url links can effectively increase website exposure on the internet and facilitate its smooth marketing and promotion. In addition, some easy-to-remember domain names would facilitate the promotion of the branding of the website. You can see at once what the site is, both for memory and for secondary access。
The quantity and quality of the external links to the site determine to a large extent the weight and confidence of the site and its ability to obtain ranking and traffic from the search engine. However, the off-line algorithm of the search engine is indeed the main way to increase the weight of the website. To date, it remains one of the determining factors, but the weight of the malicious link will not be included. Low quality external chains can only lead to the punishment of web sites by spiders, resulting in loss of website traffic and users。
The search engine can naturally be ranked by having a high-quality chain through the website, or even by giving it the corresponding weight, which is high. The construction of the outer chain should be gradual, with some high-weight web links being sought over 100 degrees, or soft articles being published, etc., which would effectively ensure stability in the ranking of the site。
Webmasters can bring traffic to the website by posting soft articles on the website and leaving their own links. Of course, if the soft text is of high quality, it attracts users to the point where they know if the links that are opened are needed. Such external links have a good user experience and are valuable links for users. This external link is also of high quality。
