Iii. The outer chain can attract spiders to capture the site
When the site is built, the search engine spiders will need to capture our site, and if the outer chain is too small or not, the possibility of the spider discovers and captures the site is much lower. As the website updates its articles, the search engine spiders will also need to be able to climb the updated articles at the first moment and include the content pages on the site. To have a ranking on the website, the first thing to do is get the content on the page. If the content of the web article is not included, we can post the site's address in the form of an external link to some of the sites with a higher weight and trust, and the spider crawls to our updated content, and that's why it leads spiders to the site。
Iv. Page intake on the extralink upgrading website
For a website to be ranked, first and foremost, the content of the site must be captured by the search engine, so that the web page entry is the basis for the ranking and the pages that cannot be captured by the search engine cannot be ranked. Data analysis and seo industry experience have shown that the quantity and quality of external links have a critical impact on the availability of a website. Without a strong external link to help, it is difficult to fully capture our website simply by relying on the original content of its internal structure and pages. A referenceable empirical figure is that a five-weight domain name can drive millions of pages, which is more difficult to reach。
2. A linkage-level view familiar to all seo practitioners is that the internal page must be within three or four hits of the first page. The reason for this is that external links determine to a large extent the depth of the spider's climb, that websites with a low general weight and a search engine can only climb three to four layers. If a 7 or 8-weight website is available, the content page six or seven hits from the first page can also be recorded by the search engine, thereby enhancing the overall accessibility of the site。
External links are also a very important factor influencing the frequency of creeping of search engines. The more external links are made, the more frequent the pages crawling from the search engine, the faster the new pages and the new content. High-priority websites, crawling once in a few minutes, are perfectly normal。
V. The outer chain can raise the ranking of keywords
The search engine gives the site the corresponding weights through the quality of the external chain. High-weight websites, of course, have significant advantages in the ranking of key words. Many of the new seos or station chiefs believe that a strong external chain is the greatest guarantee of the ranking of the website, and that, theoretically, a strong external chain of the website can bring a good ranking to the site. However, the construction of the outer chain will also have to increase incrementally, looking for links to websites where the major search engines weigh higher weights in order to achieve some stability in their ranking. Moreover, thanks to the maintenance of the site by a large number of senior seo drivers, friendly links have had a significant impact on the ranking of the site, which can be indirectly promoted by the station chiefs by adding two valuable links per week。
Vi. External chains can increase exposure to brand names and domain names
The release of a purely text-based out-link can effectively increase the exposure of web domain names and brand names to the internet and contribute to successful marketing efforts. And for some short, easy-to-remember domain names, it also helps to promote the branding of websites, such as baidu, taobao, jd, where users can see the site at first sight, which will help users to remember our website, thereby facilitating its return。
Vii. The outer chain also brings traffic to the website
When the seos publish on the off-site platform their own links to articles related to the subject matter of their website, there is a high risk that they will cause traffic to the site, which, if the article is of high value, is believed to be minimal. Such a link would satisfy the user's experience and would be valuable to the user if it was able to attract the user to view and make clear to the user whether the link opened was needed。
Viii. Which quality and quantity of outer chains matter
As the internet today has too many outlinks, if there is a web site that is linked to redundant text, which is called a link factory, and the search engine, which also determines that the link sent out on the site is a garbage link, the search engine will eventually tend to favour the quality rather than quantity of the outlink. Moreover, many seos often find that the number of external chains of competitors is not very high, that websites are well ranked and stable, so that the quality of the external chains is much higher than the quantity, and that a high-quality one is better than a few hundred outlinks。
The site optimization consists of two components: site optimization, consisting mainly of site structure, page optimization, page design, page user browsing experience, website functionality, keyword studies, competition studies, seo impact monitoring and strategy improvement, and off-site optimization, which is mainly the construction of external links for distribution. One of the essential features of the site is the link, which is within our control, which is easier to understand。
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