Reporter, zhao yi, guangzhou
“a british man came over the previous time and the price of the machine made him wonder, and he asked me how it could be so cheap. Because abroad, it would cost more than $1 million to seal a side machine, and these hosts add up to millions. The head of the automation project (002833. Sz) and general manager of the subsidiary starbite intelligence company, feng dong peng, pointed to the chinese operator’s reporter at the smart storage centre。
Journalists learned that the line in which the machine was produced was called the “one-person line”. This production line is a smart production line linked to multiple digital control machine beds. The british businessman was surprised that the cost of the equipment abroad was $10 million, while hiroya control could do 2. 6 million. Although this price has been reduced to a quarter, the hiroya digital control can maintain a better profitability。
On 22 july, journalists visited the three manufacturing bases under the hiroya digital flag, 24 workshops, each of which was organized in an orderly manner, and the intelligent robots replaced most of the labour force, a vast production system that was ready to be ready for orders from around the world。
Efficient “one-person line”
"a closet on this `one-person line' will take 50 minutes to complete."。
At a time when emphasis is being placed on new quality productivity, home-based enterprises are also seeking more efficient solutions, as a state-level high-technology enterprise engaged in the development and manufacture of high-end digitally controlled furniture equipment and automated production packages, and the hiroya digital controls are constantly providing more possibilities for enterprises。
In the case of the “one-person line”, the traditional single-machine production model, which requires 10 people, now requires only one person. According to etung peng, the production line exceeded industry limits, with the minimum of 5 x 25 centimetres being processed online, resulting in an automation rate of over 92 per cent。
Not only is it efficient, it uses integrated software, which triples the efficiency of communication from receipt to delivery and reduces errors by 80 per cent. In contrast, the traditional production delivery cycle of 30 days and the reduction of the “one-line” delivery cycle to less than 7 days would effectively increase the turnover of furniture plant materials and save manufacturing costs。
Journalists have learned that the “one-man line” has no stock backlog, that it is used to sell the product, that after ordering the product, the customer has adopted a full-payment delivery system, and that technical training is conducted regularly, both at home and abroad. Since the core software and hardware have been developed independently, it will be possible to screen the security staff in the shortest possible time, if problems arise. In addition, agents in 70 overseas countries are well placed to conduct after-sales services to address equipment problems。
Products, services and after-sale have kept up with international standards, while prices are close to a quarter. This makes overseas clients feel “unbelievable”. “a customer from the united kingdom, who constantly asks about the product, does this include such a price? Does that include it?” keung peng said to journalists: “the foreigners simply don't believe that we can control costs so well.”
In communicating with journalists, feng dong peng stated that autonomous research and development, production efficiency and supply chain advantages were key to achieving new quality productivity. "now that our chips are produced nationally, so is their effect. We were able to manage costs because of strong supply chain advantages, such as a major axis, 3,000 dollars for us and 13,000 dollars abroad. In addition, we have great software development capabilities that maximize the processing efficiency of equipment.”
The furniture and equipment industry is undergoing a rapid transformation with increased automation, environmental requirements, increased consumer customization demand and the development of artificial intelligence technologies. The global market for furniture and equipment is known to be about 50 billion yuan yuan, mainly in germany, italy and china, and european enterprises together account for more than 50 per cent. Germany, which accounts for 25 per cent, is the largest producer of furniture and equipment worldwide。
As a result, domestic firms are facing competition not only at home, but also globally, and if they emerge from competition, overseas markets will be a blue sea。
Towards global competition
“corporates currently own more than 200 proprietary technologies, successfully entering high-end markets such as europe and north america, operating in more than 70 countries and regions, and consistently adhere to domestic leading and international-class development strategies.” in an interview with a journalist, mr. Lee mao hong, president of hiroya digital control, said:。
It is known that hiroya digital control has successively acquired industrial chain-linked enterprises such as masterwood s. P. A., sichuan tang and wang shik software in italy. A collaborative industrial chain of sophisticated parts, furniture and equipment manufacturing, and intelligent manufacturing solutions was developed. At the beginning of 2024, the hiroya digital control invested in creating a high-end market and an automated market for canadian intelligence and stellar intelligence, with a formal layout of furniture equipment。
“the acquisition of masterwood s. P. A. In italy not only fills the gap in the absence of a high-end five-axis processing centre in china, but also provides better quality products to customers worldwide. In-depth integration with the masterwood technical team resulted in the localization of advanced technology in five-axis processing centres.” the deputy general manager of hiroya digital control and secretary of the board of directors said to the journalists in the morning。
According to the director and deputy director-general of the hiroya digital control, chen daejiang, the key, core components of past production of furniture equipment — total high-precision brakes, precision drivers, c-axis, straight-angled, etc. — depend mainly on imports, and hiroya digital control has been able to replace imports in their entirety by starting its own research and development following the acquisition of dangian sperm. Through the acquisition of a number of companies, the hiroya digital control has crossed critical technologies away from dependence on imports. Not only did it break through the neck problem, but it also reduced costs。
In the case of the raw materials supply chain management system, the hiroya digital control operates a diversified procurement programme to widen access to raw materials. As noted earlier, the same main axis, domestic prices are one quarter of imports. The senior director of the hongya digital supply chain said to journalists: “we have a better procurement scale and better payment terms than our peers, so suppliers are willing to provide us with more assurances about supply prices, timeliness and quality of supply.”
At the same time, journalists have learned that hiroya digital control is accelerating the upgrading of internal intelligence and digitization. According to the deputy general manager and finance officer, hiroya digital control, the company has improved its management efficiency through erp system upgrades, product line retrofits, and flexible production smarts for key processes. Strengthening the interface between management systems through tools such as the self-building data application platform (master-mom) and oa, building business synergies, smart decision-making, numerically driven digital plants around the full digitization of manufacturing centres。
“with this in mind, we maintain high productivity and, in terms of results orientation, our profitability remains relatively stable, with some producing more than 30 per cent of their capacity.” shelleyon said。
In interviews, the management of hiroya digital control repeatedly mentioned that autonomous r & d, production efficiency, and supply chain advantages drive cost convergence. There is no doubt that the hongya numerical control approach is based on management benefits. In terms of its performance, in 2023, the hiroya company received $2. 68 billion, an increase of 26. 09 per cent over the same period; net profit of $590 million from the mother's return, an increase of 29. 75 per cent over the same period; net profit of $566 million, an increase of 64. 2 per cent over the same period; and net cash flows of $700 million, an increase of 66. 7 per cent over the same period。
At present, the number of net assets controlled by hiroya to its mother amounts to $2. 69 billion, making it one of the largest net assets in the world. Since the time of listing, the sum of hk$ 1. 23 billion in cash has accumulated, with an annual average of over 30 per cent。
“new quality productivity is a key factor driving high-quality enterprise development. By integrating innovative strategies such as management innovation, technological innovation, market innovation, etc., enterprises are constantly improving their business performance and developing new and more competitive products.” lee mao hong indicates。
