On 28 june, the quality of bmw after bmw sales was successfully completed. The bmw's “responsibility first, staying together” service concept and professional strength were fully experienced by the “quality experience officers”. As a global leader in the automobile industry, bmw is committed to being a valued and influential company that drives society forward. In keeping with the core concept of “responsibility first”, bmw clients serve beyond expectations of high-quality services and remain with them for a long time, providing more than 7 million chinese clients with a secure, relaxed and reassuring experience of using a car。
Start with fun, loyalty to duty. Under a hundred years of sanctuation, bmw has taken on a sense of responsibility for its luxurious brand and has been disciplined, with no caps on the pursuit of security and quality, of which after-sales services are an important part. Through the introduction of active care services, bmw has moved from “passive” to “active” services: when a vehicle is in trouble, it intervenes earlier and more proactively to warn that problems and risks are kept out of the front and to ensure that the customer is maintained, accidents, repairs, malfunctions and rescues; and that the high standards that have prevailed require that the “bma” plant select high quality spare parts and accessories, durable, reliable and safe。
Bmw is a long-termist in the service timeline. Through continuous digital upgrading, the bmw builds seamless customer experience from the line to the line, and the use of innovative technologies makes us closer to customers and easier for them. Whether it is an online appointment service, a doorlift, real-time vehicle maintenance schedule in the “chat room” of the workshop, or online payments, a mobile phone can “control” the process remotely at any time. It is also a matter of concern for us to save client time costs through seamless connectivity of online digitization tools and offline service processes。
A reserve of professional and innovative services to reassure clients, save them and reassure them. The bmw profession and trust are reflected in a well-established network of distributors, even more so in professional and progressive post-sale technicians and talent. More than 700 distribution shops and service points covering 315 cities throughout the country are the tentacles and windows of customer awareness services. The national roll-out and innovation of the bmw network lead project provides a comfortable and warm service experience for consumers. The most important support for the quality of services is a high standard of after-sales service. Innovative forms of training and post-sales skills competitions have resulted in the development and selection of 3,683 bmw service consultants with new energy certification and 2,433 technical staff with high-voltage electricity certification, with strong endorsement of the new energy maintenance capacity。
For 30 years into china, bmw has always been a bmw's core value, maintaining its strength in the midst of market turmoil, and always doing only hard and right things. From 0 to 7 million users, the bmw's commitment has remained unchanged, becoming a “good friend” with clients through long-term, warm service。
