On april 20, beijing, china national press and publications administration announced today at the beijing people's hall that shandong century tianhong books company ltd. Was granted “the right to general distribution of publications in the country” and “national chain licences”. This is the first time that china has granted both rights to private enterprises。
As an important area of cultural institutional reform, the chinese publishing industry is now undergoing the most profound transformation in two decades. April
On the fifth day, the state council approved the transformation of the chinese publishing group into the chinese publishing group company and the implementation of business reform; the head of the national press and publications administration revealed that china's 527 publishing houses were fully converted into business units, with the exception of the people's press. In accordance with china's wto accession commitments, after 1 december this year, china will open all retail markets for books throughout the country to foreign investors。
In response to this dramatic change, the national press and publications authority has proposed that the state-owned xinhua bookshop system must be reformed in the course of the year, with greater policy space for private capital to enter the book trade and private sector participationMarket competitionI don't know. The authorization given to the company tianhong of the century was seen as an expression of this policy intent。
With the acquisition of the “total domestic distribution of publications”, century tenge will be allowed to operate wholesale retail operations for all publications, such as books, periodicals, audio-visual and electronic products, while the “national chain licences” pave the way for their national development。
According to the information received, only the state-owned xinhua bookshop had both rights. In the opinion of the experts, the mandate of the national press and publications authority, which gave private enterprises full equality with xinhua bookshops in terms of policy conditions and competition rights, was a milestone in the long-standing, highly administrative “open-door” publishing industry。
The shandong century tianhong books company ltd., one of the largest private enterprises currently operating in china's publishing and distribution industry, was founded in 1995 and has been focusing on wholesale and retail trade in literature and literature. It has established more than 800 distribution networks and a professional marketing team of more than 300 people throughout the country。
According to statistics, chinese books are issued with an annual sales revenue of over 70 billion yuan yuan, and private books are now divided equally between the main state-run channels. There are now 20 or 30 private bookstore enterprises operating in the country, with more than 70,000 or 80,000 internet sites, more than five times the number of bookstores in xinhua。
In accordance with china’s commitment to accede to wto, this year, with the opening of all retail markets for foreign investment throughout the country, foreign investment will not be subject to any restrictions in the area of domestic distribution. Competition in the chinese book distribution market will enter a completely new phase。
