Public informationI don't knowPublic relationsI don't knowAdvertisingAnd the interactive study of theCross-cutting areas of communicationA study on the “transaction of communication” - reflections on the interaction between news, public relations and advertising - i, cross-cutting of the text, with the emergence of a new form of text: “advertising” or “advertising” ( “image”, “soft advertising”, “soft advertising”, “soft” etc.) “news advertising” and “advertising news”: 1, essentially commercial information dissemination by advertisers for promotional purposes, is the intervention of media advertising operations. 2. There are differences in expression: “news advertising” is a commercial advertisement in which the advertiser, for promotional purposes, prepares a paper in the form of a news bulletin, reports on the subject in the form of an advertisement, a time period or a similar advertisement. “advertising news” refers to all hidden advertisements that are reported in the form of news articles, which are essentially advertisements that are often published by the advertising media under the name of “soft advertising”, such as interviews. “advocacy”: the early 1990s appeared in our news media. It's a type of commercial advertising, which is essentially the media's use of news articles to advertise clients; the use of news, newsletters, interviews; and the production of news work titles. (b) the creation of news facts or news events of news value, which are carefully planned and consciously arranged by professional public relations personnel for certain news-worthy events to occur within a given period of time, resulting in news events suitable for media coverage. The concept of public relations and its practices are in great contradiction and conflict with the values and norms of the press, which make it difficult to gain universal acceptance in society. “pressing”: it's an alienisation of journalism, it's an act of over-preparation, forced planning, fabrication of news events, breaking news rules and conscience. How does a rational look at the “communicative cross-cutting areas” see the “communicative cross-cutting areas” that have become the reality of communication? From the interaction of news, public relations, advertising, "transactional cross-cutting" is both reasonable and unreasonable, as well as between reasonable and unreasonable. “planning” is a legitimate practice in the common practice of journalism, public relations and advertising, even in the case of “formulating news”, which is a legitimate communication in the sense of public relations for all social organizations, including the media, as long as the media events planned by “making news” reflect the truth about the development of things, rather than create the illusion that they can be beneficial to society while promoting the image of the organization itself, even if they are first seen as being in the public interest and having real news value. In essence, it is a recognition of the legitimacy of public relations planning, because the planning of news events is considered to be “the core and essence of public relations planning”. Unjustified “transactional areas” are most typically “advertising news” or “news advertising”. 3 “communication cross-cutting” most phenomena are in between reasonable and unreasonable situations, such as “image advertising”, “press role, dissemination behaviour, media events that are conducive to the reputation of social organizations advertising agents of business enterprises, advocates of business enterprises, advocates of public consumption, inducements for public consumption, dissemination of ideas and ideas conducive to the marketing of the business market using various forms of dissemination of art
