The seo tool is the auxiliary software used to optimize the search engine, such as the query tool, ranking tool, traffic analysis software, site software, etc. The seo tool is a query tool for the optimization of the search engine, often with googlepagerank queries, alexa ranking queries, etc。
Seo practitioners often need the support of some seo tools to save their time and make it easier for seos to do so, including online tools and software that can be downloaded from their clients, mainly for data related to seos, including ranking positions and basic information on the website, such as pr, keyword density, keyword ranking, entries, back-to-back links, friendship links, etc., which are very useful for seo's previous survey analysis, which has greatly improved the efficiency and accuracy of our work and saved us much time. So what are the seo tools commonly used by professional seos
I. Website administrator tools
Webmasters need to verify ownership of domain names, usually by uploading a specified file, adding a dollar, or changing the website's dns to verify the administrator's identity, and website administrators have access to various statistics on their websites。
One, google webmaster tools
Google web administrators have access to google crawling, indexing and searching traffic data, and receive problem notifications on user websites。
Bing webmaster tools
Microsoft must be able to access the necessary search query, index and search flow data in a web administrator tool. After yahoositeexplor was closed, many features were integrated into bingwebmastertools。
3. 100-degree platform
The 100 station master management platform is a platform for submitting information on data captured primarily on the website of the company, through which the effective enhancement of data on the site will be easier, faster and more comprehensive to capture。
Provides the user-presentation of sitemap, the ping service, and gives some url optimization suggestions, website security testing tools, but the overall functionality is relatively small。
Following the necessary application, approval and use of the 100-degree platform, you can:
1. Massive transmission of the desired data to 100 degrees
To reduce to some extent the additional burden of capture
3. Web pages are more easily entered, new and deleted data are added and made available more quickly
4. Additional features such as detailed statistics of data are also available。
Ii. Extralink inspection tools
Extra-link inspection tools can be used to access the external links of websites (especially of business competitors), which are usually accessible without login。
One, yahoo sit explorer
Yahoo's outer-chain data are recognized to be the most accurate, so the development of the tool is of great reference value. Unfortunately, one of the great tools of our society was shut down by yahoo。
2. Open site explorer
This tool is very similar to yahoo site explorer, which analyses the number of domain names linked to the web site, and the links are sorted by weight. However, the links to its analysis are not well developed for the chinese-language information website, which does not allow for identification via the 100-degree search engine, at a higher cost at $99 per month for the pro version。
Iii. Flow query tool
The flow query tool is used to provide a rough estimate of the flow per site, which usually does not require login。
1. Alexa
Alexa collects more than 1,000 gb information online every day, not only giving up to billions of links to the web site, but also rankings each of them. Alexa is, it can be said, the largest number of urls and the most detailed publication of information in the ranking。
Alexa, as an authoritative ranking and statistical platform, provides ranking information, network traffic data, keyword search analysis, website user statistics and other features, and alexa provides a chinese-language web site (seeing mahayan blog “alexa rank?” i don't know.
Two, google website trends
Google trends can analyse the traffic and popularity of all websites and can compare the traffic of related sites of the same type in a graphical way。
The google trends for websites interface appears to be relatively simple compared to alexa's interface and provides little data information, but the information provided by the google trend is of high authority and accuracy and allows for a comparison of the volume of traffic between the two different sites。
3 and doubleclick ad planner
Doubleclickadplanner, ex-googleadplanner, via doubleclickadplanner this free media planning tool optimizes the online advertising of users and provides access statistics for various websites so that advertisers can know the best options for advertising based on the number of visits。
Keyword query tool
The main problem with the keyword search tool is that the estimated flow of some keywords and the daily living index can be consulted by learning some of the seo tools。
One, google trends
Google trends, an application published by google based on a search log analysis, informs users of the frequency and related statistics of a search keyword being searched in google by analysing the search results in google databases。
The graphs that document trends for each keyword in google trends show that it can be divided into web search volumes and news references, and that users can visualize the evolution of the actual situation of each keyword in google global search volumes and references to relevant research news, with a detailed city, country/area, language capacity column analysis。
Two, google insights search
Googleinsightssearch is actually similar to googletrends, but more specialized in detail than googletrends。
Googleinsightssearch allows for a comparison of the amount of search between specific areas, categories, time ranges and search resources。
3. 100 degree index
Trends has similar functionality, although its search data is based on a 100-degree search engine, a data analysis service based on 100-degree web searches and 100-degree news searches, which analyses the “user attention” and “media attention” of different keywords over time, which is a useful tool for chinese users。
4, google adwords keywords tool
Google adwords keywords help users to select keywords and track keyword effects. It can automatically generate the most commonly used list of synonyms and related phrases based on the keyword specified by the user, and provide the user with a key-cut rate estimate. Its “flow estimation tool” also provides an estimate of global monthly searches and local monthly searches for specified keywords, suitable for long end keywords in vertical portals with high levels of information。
V. Keyword linekeeping tool
The main purpose of the keyword ranking tool is to rank a series of similar keywords on the basis of a search by netizens。
1 and 100 degrees of search for the show
The list of keywords is published daily, automatically calculated on the basis of the 100-degree search statistics of the previous day, automatically updated every morning, updated in real time with the most interested netizens and searched for the most popular content。
The 100-degree search of the wind cloud profile hears the voice of hundreds of millions of people looking for a single-day search of the wind cloud list as a basis for data, sets up a list of authoritative and comprehensive keywords for the subject, presents to users in the form of a list information on rows based on a 100-volume search data, covering more than a dozen industry categories online, over a hundred lists, discovers and digs in the internet's most valuable information, directly and objectively reflecting the interests and needs of the internet, takes stock of china's most hotest people, events and objects, and is the most representative “network wind guide”。
Real-time updates of hot words are shown as lists in the main part of the page. Most of the hot words in this section are news hot words, search hot words, etc. Users can start the page search by clicking on the hot word or browse through the 100-degree search list for details. Seven days to watch students show the frequency of searching for hot words within seven days, and we can see whether the heat of those words is rising or falling。
2, google zeitgeist
Google zeitgeist, an annual keyword list published by google, provides statistics on google queries each year, collects the most interesting keywords, and google zeitgeist provides an annual list of hot-point keywords, as well as a list of different themes and countries。
Search the dog's hot list
The search dog issued a daily list of keywords which, based on search data, claimed to have functions similar to the 100-degree search list。
Other tools
In addition to the five above-mentioned seo tools, there are a number of tools tailored to the specific needs of station chiefs, such as traffic statistics tools and website analysis tools。
1, google analytics
Google analytics, a well-known internet company, google, provides the website with a data and analysis of access to the website and provides multiple parameters for use by website owners (see, in particular, a presentation on the mahaiyan blog, " detailing google analytics ' principles for calculating traffic and statistical traffic " )。
Google offers free analytical services that provide many professional forms for marketing and content optimization. Google analytics shows you how people find and view your website and how you can improve the visitors’ experience。
Statistics
100 degrees free, tools, functions similar to google analytics。
