What do you mean, seo-site optimization?
The seo-site optimization is in fact an upgrading of the website's ranking, a deeper marketing strategy, and the seo-site optimization service is not aimed at ranking with a keyword, but is centred on enhancing website experience by improving the quality of the website, obtaining better ranking and search traffic and providing marketing services。
What are the advantages of seo-station optimization
1. Number of keywords on the website: the organization optimizes the number of batch keywords that are available online through batch keyword layout。
2. The weight of the website: in order to obtain a good ranking, the site needs to settle quality content, while regular updates of content facilitate search engine retrieval and capture and help the site obtain a good ranking。
Factors affecting seo site optimization:
Factors such as site optimization include domain names, website architecture, keywords, content, links, cms systems, etc. The six main points need to be firmly understood to optimize the site。
How should the site be optimized?
1. Keyword positioning
This is the most important link to the seo optimization, and key word analysis includes: keyword focus analysis, competition analysis, keyword and website relevance analysis, keyword placement, and keyword ranking projections。
2. Dialogue with the search engine
Submission of unrecorded sites to major search engine landing points. See the effect of the seo in the search engine, by site: your domain name, you know how the site is recorded and updated。
3. Analysis of website architecture: the structure of the website is aligned with the reptile preferences of the search engine, and it facilitates the optimization of the seo. The analysis of the web site structure includes the removal of poor design of the website, the achievement of tree catalogue structure, the optimization of the website's navigation and links, the best language for the site's design is the div+cs style, and the code is structured and concise。
4. Content publishing and linking
The search engine prefers regular updates of website content, so the rationalization of the website's posting schedule is one of the key skills of seo optimization. Linking, in turn, links the entire site organically, allowing the search engine to understand the importance of each page and the keyword, the reference being to the first key word。
5. High-quality friendship links
The creation of high-quality friendship links, which could improve the pr value of the website and the rate of updates of the website, is a key issue for seo optimization。
Establishment of sitemap
In accordance with the structure of your website, a map of the site is produced to make your site more friendly to the search engine. So that the search engine can access all the pages and columns on the entire site through sitemap
How do we optimize the search engine
Summary: seo refers to the enhancement of website keyword ranking and corporate product exposure through site optimization and restoration (web restructuring, website content building, site code optimization and coding) and offsite optimization. How do we do seo optimization? In general, this is done in terms of labels, codes, content, etc. The minor part below presents the seo content and seo optimization steps. Seo optimize content
I. Internal optimization
(1)mEta label optimization: e. G. Title, keywords, desOptimization of cription et al
(2) optimization of internal links, including correlation links (tag tags), anchor text links, navigational links, and photo links
(3) update of website content: maintain site updates on a daily basis (mainly updates of articles, etc.)
(4) code compression improvements: e. G., uniqueness of the website home page, improvement of the site's inner page chain to home page, 301,404 etc
External optimization
(1) external link categories: b2b, news, classified information, stickers, questions and answers, encyclopaedia, community, space, micro-intelligence, microblogging, etc. Maintain as much as possible the diversity of links。
(2) extra-chain formation: a certain number of external links are added daily, leading to a steady rise in the ranking of keywords。
(3) friendship chain swaps: exchange friendship links with websites that are more relevant to your website and of better overall quality, and consolidate stabilization keyword rankings。
Ii. Link optimization
(i) optimization of website structure
1. Establishment of web map
Wherever possible, it would be preferable to have a complete site map set up. At the same time, links to site maps are placed on the front page, enabling the search engine to easily discover and access all web-based information。
2. Each page can be reached by three clicks up to the first page。
3. A web-based navigation system would be better linked to text。
The link text in the website navigation should accurately describe the contents of the column。
5. Station-wide pr transmission and movement。
6. Links to web pages。
(ii) how the search engine captures web pages
1. How the search engine crawls. What rules, how to climb
2. Physical and link structure
3, url static
4. Absolute and relative paths
5. Allocation of weights in the inner chain and map of the website
6. Avoiding spider traps
(iii) link structure
The second structural form of the network structure: the link structure is also referred to as the logical structure, i. E., a network chart with a link from a web site。
A more rational link structure is usually a tree structure。
(iv) selection of keywords
1. Select the words suitable for promotion using the 100-degree promotion assistant keyword tool
2. Conduct investigations to select key words
3. Select key words by viewing the statistical log
4. Long end keywords
5. Multiple organization of keywords
6. To minimize the use of trade terms
7. Adversity with geographical location
8. Determination of the value of keywords
9. Selection of long end words
10. Time limits for keywords
Analysis of competitors
Some words come from a search of hundreds of degrees, not from a user search of keywords。
Iii. Seo optimized steps
Seo technology is not a few simple recommendations, but rather a work that requires sufficient patience and detail. In general, seo optimization is divided into eight small steps:
1. Analysis of keywords (also known as keyword positioning)
This is the most important link to the seo optimization, and key word analysis includes: keyword focus analysis, competition analysis, keyword and website relevance analysis, keyword placement, and keyword ranking projections。
2. Analysis of website architecture
The structure of the site is consistent with the reptile preferences of the search engine, which is conducive to the optimization of the seo. The analysis of the website structure includes the removal of the poor design of the website, the achievement of tree catalogue structure, and the optimization of website navigation and links。
3. Website catalogue and page optimization
The seo not only gives the first page of the website a good ranking in the search engine, but also, more importantly, brings traffic to every page of the site。
4. Content publishing and linking
The search engine prefers regular updates of website content, so the rationalization of the website's posting schedule is one of the key skills of seo optimization. Linking, in turn, links the entire site organically, allowing the search engine to understand the importance of each page and the keyword, and real-time reference is the first key word. This is also the time for the campaign of friendship links。
5. Dialogue with search engines
Submission of unrecorded sites to major search engine landing points。
Sitemap
In accordance with its website structure, site maps are produced to make site directors ' websites more search-driven. The search engine will be able to access all the web pages and columns throughout the site through sitemap。
It would be preferable to have two sets of sitemaps, one to facilitate the quick search of site information by clients (HTML format) and another to enable the search engine to learn about the frequency of updates, the timing of updates, the page weights (xml format). The set-up site needs to match the actual website of the station chiefs。
7. High-quality friendship links
The creation of high-quality friendship links, which could improve the pr value of the website and its updating rate for seo optimization, is a critical issue。
Analysis of website traffic
The website traffic analysis guides the next seo strategy from the seo results, as well as the optimization of the user experience of the website. Flow analysis tool, recommended for use of google analytics analysis tool and 100-degree statistical analysis tool。
What kind of operation would lower the search engine
1. The website uses programs or documents that cannot be identified by the search engine, such as flash, call dynamic codes, pictures (which can add alt properties), etc., and sites lacking text texts are less easily identified by the search engine, thus significantly reducing the ease of the search engine。
2. The web site's content is fragmented and unorganized, resulting in the search engine not being able to identify the core of the site. The web keyword matches are low and there are no rational layout keywords, such as navigation, column names, or web keywords that are too visible and optimized。
3. Websites are dynamic sites or there are too many web-based trash codes. There is a large amount of garbage inside the website, or a large number of copyings of other people's content have been planted in a wooden horse, and the site is less original。
V. How to promote the inclusion of the website
We all know that the higher the weight of the website, the more the search engine likes to come and grab it, the larger the portals, the millions and tens of millions of people, the higher the weight of the page load, the bigger the spider climbs, and the greater the power of the site, which means that the search engine has some approval of the site。
The frequency of website updates and updates is believed to be regularly updated by many station chiefs, so that the search engine can regularly and regularly access the site。
3. Make the search engine habit of the site and significantly increase the possibility of page entry; but content has to be qualitative so that the search engine does not repuls itself。
4 quality extra-chains and amigo chains, which are constantly being updated at random, and with a large number of extra-chain lifting weights in the past, what we need to do now is to improve the quality of the extra-chain。
5. Make each of the outer chains a traffic entry, and you can find that even without the outlinks, you can rank well; friendship links are a way to create traffic portals and can attract search engines from other websites, allowing for faster posting。
The depth of the page is a piece that many station chiefs are not paying much attention to, which is very important for seo optimization, and we have been advocating the use of tree models and not more than three layers as far as possible, because the deeper your page is, the less likely that users will be able to access it, the less likely that the search engine will be able to access it, and the less conducive to a concentration of weights, so that the level of the station is not too deep and two or three layers are sufficient。
