The expert market research firm erie has recently launched a survey on dating and dating-type apps, which shows that in august, the monthly coverage of the lilies mobile version of apps “libres” was ranked first in 15 apps with a century of good intentions, encounters, jack'd, etc。
According to data provided by the lilies network, the number of registered lilies has been increasing from january 2013 to october 2013. By gender, the number of female registered users in andre has remained almost the same, and the number of male users has increased significantly, almost threefold; among registered users of ios, the number of female users increased twice, while the number of male users increased approximately eightfold, with male users growing faster than female users. Among registered users of androids and os, the fastest-growing are in the 21-25 and 26-30 age groups, with the other age groups being stable. In terms of geographical distribution, the registered users of andreau and os, beijing, guangdong and jiangsu, are the three main registered users. In addition, the increase in the number of registered users in the province of guangdong is significant, with total occupancy reaching the highest level. The lily network ceo tanang has indicated that the mobile end has exceeded 50 per cent in terms of the number of registered and new users. The revenue from the mobile end is expected to exceed that from the lilies next year。
At present, the number of mobile phone internet users in the country is close to 400 million, surpassing for the first time 380 million pc internet users, and in quantitative terms it has become our preferred internet access. Mobile internet access has become a daily routine of people's lives from demand, be it conventional reading or games, or socialization, almost everything, and the age of mobile internet has arrived. In september 2012, two months after the launch of the lilies, the ceo of the field, fanjiang, indicated that the arrival of the mobile internet was a good opportunity for marriage websites and a great opportunity for the lilies. The company's target client base has increased, and many users who do not use pcs can use the lilies service through mobile terminals, and the social attributes of the marriage website are an area where the time spent is highly fragmented。
(b) the libertarian relationship has been followed by the pc's real name certification facility, which makes dating more real and safer; there is also an instant search capability, which allows the lilies to search more accurately by distance, condition, nickname and current location service. In order to increase user activity and interaction, the lilies developed a unique application, the lilies. Users can send photos to write and interact with others。
The rapid growth of the lilies mobile end-user has undoubtedly benefited from a profound understanding of the core positioning of couples. In addition to its ongoing efforts to enhance the user experience of lilies, this year, the lilies network combined with the new features of mobility. This year, the lilies launched the app “sees”, which helps people to meet below the user line, opening the way for single men and women to communicate from a simple line to the first interview under the line. It can be said that mobile applications enable the lily network to effectively connect existing online and sub-linear strengths and also allow the lily network services to cover the entire longitudinal cycle of relationships “from strangers to ordinary acquaintances to intimate lovers”。
