
On 12 december 2010, the central television science and education channel was recast to highlight the channel's “service awareness” and “date awareness”, using horizontal continuity, vertical clustering and differentiated programming strategies, which organically combines the five main themes of “a healthy early life”, “a new understanding of midday culture”, “nature science”, “scientific life in the evening”, “class of evening features”. In order to maintain the stability and continuity of the brand audience, the airing time of the evening brand 5 " approaching science " , " explore-discovery " and " 100 houses forum " remained largely unchanged in the channel layout. At the same time, the new edition of the channels was broadcast in a transversal fashion to the four new columns, “geo-china” “innovation unlimited”, “natural legends like this”, in order to strengthen the awareness of the channel and the audience of “dates”。




