Business stations have been one of the main battlegrounds for website optimization。
The optimization of web sites, such as portals, b2c, information kiosks, enterprise kiosks, etc., varies considerably。
Although the optimization approach has changed dramatically, and is divided into intra- and off-site optimization, the principle of great optimization remains the same, but, just as reading cannot be read to death, there will certainly be no significant progress if we all optimise the type of website in a uniform manner。
Just as the key words of the portal are tens of thousands, there is a need to focus on the excavation of long end-words and the layout of web keywords, while enterprise stations often have to focus on core keywords because of their corporate positioning, which generally do not exceed ten。
The following is a brief analysis of the five basic strategies for optimizing the enterprise station: step 1。
Since business stations are not only a place where businesses market their products, but also a place where their branding concept deepens, they must match their brand names。
Also, the impact is minimal when it comes to the internet ranking of chinese stations with the highest degree of spelling relative to the advantages of keywords in the english site domain。
2. Selection of keywords。
Looking at many business stations, the choice of keywords is more subjective, often without careful market competition analysis, either too broad or with no value or search volume。
The selection of the main keywords should be analysed from the web index, the difficulty of optimization, the degree of competition, the value of conversion, etc., and the missing three to five keywords for the website。
The simplest thing is that many people put all the key words that they can think into the keywords label, which actually doesn't work too well. Remember, even if you're ranked, how long can you keep them? So if there are so many keywords, they are spread out to several websites and become a cluster。
So, not only is the ranking faster, but it's also able to occupy more territory on the network。
3. The website is well structured。
Many people like to use a half-screen flash as the front page of the business station, but it's not very optimal for the network, and although the internet openly says it can capture flash, the way we do it is by investing in the spiders of the search engine. We do what they like, they don't like us to do as much as we can, and we don't like it。
That is the core of optimization。
And while you're doing the user experience, you're doing the search engine。
The largest principle of the corporate website architecture is simplicity and clarity。
A clear and easy-to-browsing structure of the stakes increases the experience of the website, the addition of a profile of the site on the first page and the need for contact details, and the best way to navigate the site is to use text, with sound and concise language and appropriate inclusion of subkeys。
It also makes a reasonable call on the front page for some of the latest articles, random articles, which have an excellent effect on the posting of the website。
4. Strengthening user experience。
The beauty of the website template, the professionalism of the site's pictures and the readability of content all relate to the experience of the website。
And people are sensitive animals, especially online, who can't turn off a page for a second if they don't like it, but they're wasting your hard work。
Improving user experience is important。
Link policy。
The linkage policy is divided into internal link construction and external link construction。
(1) building internal links。
The inner chain can be very effective in increasing the weight of the website。
Add sub-navigation at the bottom of the website and anchor text for keywords。
And for each page, for each article, the anchor text of the target keyword should appear appropriately。
(2) construction of external links。
Many links to the industry's websites exchange friendships and can also be posted on b2b websites, information groups, industry forums, etc。
And keep in mind the broadness of domain names and the relevance of content。
That's the quality of the outer chain。
In conclusion, enterprise site optimization is the foundation that requires many targeted techniques。
But if there is to be a good product to succeed, then what is the point of a business station, even if it is ranked, even if it attracts a lot of traffic, but it does not bring transformation or value。
Those are the lessons that i have drawn from the process of optimizing the business stations, which may not be comprehensive enough。
What is seo? How can the new website be optimized
What are the steps to optimize the search engine
Keywords for the website: the selection of keywords is an extremely important link in the process of seo optimization. Keyword analyses include: keyword focus analysis; competition analysis; keyword and website relevance analysis; keyword design; and keyword ranking projections。
2. Control of the density of keywords: it is preferable to use statements and phrases to include your keywords, which must appear on the content page of our website。
3. Add specific labels: it is best to have our key words in the labels. For different web pages, we need to figure out the appropriate labels to increase the search engine's robot coverage of your website and, by doing so, identify the effective themes of your website。
4. Analysis of website architecture: the structure of the website is aligned with the reptile preferences of the search engine, which facilitates the optimization of the seo, including the removal of poorly designed web sites, the achievement of tree catalogue structures, and the optimization of website navigation and links。
5. Simplify the level and structure of links to the website: the structure of your url should be very careful and avoid the use of serial numbers and other long strings, which would not be conducive to the capture of the search engine and would, of course, be unlikely to achieve a good ranking。
6. Catalogue of websites and page optimization: seo not only gives the first page a good ranking in the search engine, but also, and more importantly, brings traffic to each page of the site。
7. Dissemination of content and installation of links: since the search engine likes regular updates of website content, rationalization of the website's content posting schedule is one of the key skills of seo optimization。
Linking, in turn, links the entire site organically, allowing the search engine to understand the importance of each page and the keyword, the reference being to the first key word。
This is also the time for the campaign of friendship links。
Dialogue with the search engine: submission of unrecorded sites to major search engine landing points。
See the effect of the seo in the search engine, by site: your domain name, you know how the site is recorded and updated。
By domain: your domain name or lInk: your domain name, know the reverse link to the site。
Imports and exports of links: it would be preferable not to point all external links to the home page of our website, which would lead to a double search engine searching for your same page, causing waste of resources。
10. Building web maps: based on the structure of your website, site maps are produced to make your website more search-driven。
The search engine will be able to access all the web pages and columns throughout the site through sitemap。
11. High-quality friendship links: the creation of high-quality friendship links is a key issue for seo optimization to improve the rpr value of the website and its updating rate。
Analysis of website traffic: analysis of website traffic guides the next seo strategy from the seo results, as well as the optimization of the user experience of the website。
13. Firmly assert our confidence that the process of optimising the search engine is an ongoing process, with few quick results, and that changing search engines and enhancing algorithms require that we do not have sufficient psychological control。
