This post focuses on "what are the styles of the achilles ad?" what are the costs of the achilles ad? The content of this paper will provide details of the presentation of the achilles advertising advertising and its cost composition, and cover the opening, operation, promotion, etc. In today's era of digital marketing, long video platforms such as achie art have become important channels for advertising across many brands. Not only does it have a large user base, but it also offers advertisers rich marketing choices through diverse advertising and flexible billing models。
It's a great idea
Information flow advertising
Information stream advertising is one of the most common forms in the advertising of achilles, which is integrated into the visual experience of users in the form of raw information and effectively increases the conversion rate of advertising。
The main types of information stream advertising include the following:
Channel flow: presented on the entity pages of the recommended pages, television dramas, films, etc., in the form of pictures or videos. For example, the advertisement in the recommended + video comic channel is displayed in section 6 per page, and the advertising creative material is in jpg or png format, 600*300 pixels, and the file size is not more than 80k. Social flow: it is embedded in the original content of the "achi social platform — bubbles" and is displayed in graphics and video in front of a specific user through precision orientation. This form of advertising covers socially active user groups and provides an entirely new interactive advertising experience that allows users to comment and facilitate information collection. Play-page flow: displays below the video-player page or in associated positions, such as " guess you like " and " video-link." these spots are better converted through content matching。
Box advertising
Boxed advertisements include stickers and suspensions, which are presented directly to users and have a high level of exposure during video broadcasting。
Poster ads: divided into 5-second stickers, 15-second stickers, 15-second stickers and skipper stickers. Advertisements are displayed before or during the video, allow branding information to be displayed in all its aspects and are low-intensity and high-life. For example, five seconds ago the ads were shown only to non-members, and the rules of shielding included hot dramas, children's channels, non-shows in the north, supporting the placement of iphones,androids,ipad clients, with a minimum bid of $5 for the ccm. Pauses ads: appear when video shows are suspended and apply to pc, mobile end. This form of advertising has great potential for exposure levels, with more smoother forms of user interaction and lower levels of disturbance. For example, the suspension of advertising supports only the photo format, size 600*500, png/jpg format, and the cpm bid price is $5。
Open ad
Open-screen ads are a form of ad that users display on their mobile phone screens for the first time after opening the "achi art" app. It is highly suitable for activities that require significant exposure, such as new product distribution, product promotion, and so forth. The billing is based on the cpd (cost per day) fee。
What are the costs of the achilles ad
Opening and costs
Opening of accounts: advertisers are required to open advertising accounts before advertising for the achilles. The opening of an account usually requires proof of business qualifications, such as business licences, legal personality cards, etc. Achilles supports the placement of advertisements, which can be directed by advertisers depending on gender, geography, time, etc. Precharge: when an account is opened, the advertiser needs a prefill to fund the advertisement. The achilles ads are usually in the order of 5,000, and the head is usually not more than $10,000。
Fee model
The achilles advertisement advertising offers a variety of billing models to meet the needs of different advertisers:
Cpm (cost per mille): the minimum bid per cpm is set at $5 per 1,000 exposure rate and the ceiling bid for the ccm model is $1,000. The higher the bidder bid, the greater the likelihood of exposure; on the other hand, the lower bid reduces the opportunities for advertising. Cpc (cost per click): on the basis of the click billing, the start-up price for the cpc bid model is $0. 5 a single click and the ceiling bid for the cpc model is $500. Only when advertisements are hit would the advertiser have to pay for them. Cpv (cost per view): a valid playback charge, i. E. When an advertisement is effectively played by the user. In the achilles arts, five seconds after the advertisement was broadcast, the cost of advertising is calculated. The cpv bid is at a floor price of 0. 2. Ocpx (optimized cost per x): at conversion price, the advertiser can bid on the basis of target conversion (e. G. Registration, download, purchase, etc.), and the system optimizes the advertisement presentation on the basis of the advertiser's bid and conversion target。
Daily budget versus total budget
Daily budget: advertisers may set a daily budget, i. E. A one-day fee cap on the account. Created advertisements can adjust the daily budget at any time, and if consumption on that day exceeds the maximum of the revised budget, the posting on that day will be discontinued. The minimum daily budget is $100. Total budget: the advertiser is required to prefill the account, which is the total budget. The total budget was subject to change, as advertising was spent every day, so the amount spent yesterday was deducted every day. The created advertisement supports the revision of the general budget at any time and, if the funds in the account are exhausted (not up to the budget level), the release will be discontinued. The total budget is a minimum of $500。
Backstage and operations
Backstage management: the achilles advertising platform provides a rich backstage management function that allows advertisers to monitor the display, click, conversion, etc. Of advertisements in real time and optimizes them on the basis of the data. The advertiser can also adjust the advertising orientation, bid, budget, etc. Operating services on behalf: akicha also provides alternative services to advertisers who lack experience in advertising. The chamber of commerce for the operation of services, in accordance with the needs and objectives of the advertiser, formulates a detailed advertising programme and is responsible for advertising, optimization and data analysis。
Marketing techniques and impact assessment
Marketing techniques
• precision orientation: using the big data technology of the achilles, advertisers can achieve precision-directional placement and display advertising to the most likely user groups. Creative optimization: the quality of advertising material directly affects the number of hits and conversions to advertising. The advertiser should produce high-quality advertising and creative material based on the characteristics of the advertising post and the needs of the user. Multi-channel placement: in combination with the multi-channel resources of the achi art (e. G. Pc end, mobile end, tv end, etc.), advertisers can achieve cross-screening and reach a wider group of users。
Impact assessment
Data monitoring: the advertiser should regularly monitor the display, number of hits, conversion rates, etc. Of advertisements to assess their effectiveness. Based on data feedback, advertisers can adapt advertising strategies and optimize advertising ideas in a timely manner. A/b test: through the a/b test, advertisers can compare the effects of different advertising ideas, orientation strategies, bids, etc., so as to find the best advertising options。
