In addition, search engines are reluctant to include websites in the free home page space, and even if they do, it is difficult to have a good ranking。
Tool recommendations:
Your ip address is known by domain name:
Www. Eastmoney. Com/gb/broadmeter/tracemap/domaintoip. Htm
Number and address of shared websites available via ip address: www. Eastmoney. Com/members/reverse-ip. HTML
4. Catalogue of web-based documents:
Orderly and rationally structure the catalogue of documents and regulate their naming. A simple website can be at most three levels. Important content is placed in the top directory. The directory folder name contains keywords, while the HTML web file name contains keywords. Photo files also contain keywords. Keywords are referred to here primarily for specific page contents. File names are phrases that are separated by short lines or by underlined lines. The norm is to use english instead of spelling letters: www. Eastmone. Com/em/aBout/help faq 04. Htm. The following is a catalogue of web-based documents (including external documents) on the website “save the children”:
Related paste
5, external files (external file storage) policy:
Put javasThe cript and css documents are placed in the external documents js and css, respectively. This has the advantage of placing important page content at the top of the page while reducing file size. This allows the search engine to quickly and accurately capture key content on the page. Other fonts (font) and formatting labels are also used to a minimum。
The search engine likes to find the key contents of the page at the beginning。
6. Dynamic strategies:
Dynamic pages, which are dynamically generated pages using programs such as asp, php, cgi, require user input conditions to be submitted. There are two ways to get a search engine to get a link to a static page (e. G. A website map) or to change the url of this dynamic page to a static HTML file, so that urls no longer contain symbols?, =, &, %, and $。
Tool recommendations (unused, self-test): a dynamic static web converter v1. 1
7. Framework strategy:
Use nof correctly if web sites must use the frameRame label, including pointerf in areaA link to a page or a descriptive text with keywords and a keyword text appears outside the frame。
8. Picture strategy:
Use the alt property label for description in the code of the picture, with keywords and text notes with keywords attached to the picture. Avoid net image pages (splash), such as the first page of some corporate websites. Flash is even less useful and the search engine is less interested in tracking its embedded links。
Better not exceed 50k bytes on a page including images
Web map strategy:
The text-based map of the website contains all sections and sub-items of the site. The three main elements of the site's map: text, links, keywords are extremely useful for capturing key page content in the search engine. Therefore, dynamically generated directories require, in particular, the creation of site maps. Up-to-date web pages need to be reflected on the site map in a timely manner。
Example: site map on microsoft website
10, title and mEa tag policy:
Search engine optimization fundamentals: title contents will be displayed on the search result page in the form of linked titles. The title is usually the name of the website。
YeahKeywords in eta and descriptionCription: identification of several core keywords and combinations, with 3-5 keywords appropriate, and preferably not more than 15, in order to avoid confusion. The description is a short description of the website and contains keywords。
If the content of each major page varies significantly, changes should be made depending on the content of the pageEta labels, not all pages of the web page use headers and labels。
The text content of the web page needs to appear on that page, with a keyword density of between 3 and 7 per cent. It's too much of a pile。
The description text shown on the search result page after the link title is typically the text with keywords that was first captured by the search engine in the main text of this page. It is said that this text is usually most advantageous in the upper left corner of the web page。
11. Link policy:
Making as many links as possible to other websites relevant to your subject has now become a key factor in the success of the search engine. With these links to you, the search engine naturally finds you and gives you a good ranking, even if it does not submit to the search engine。
On the other hand, if the website provides a theme-related export link, it is considered by the search engine to have a wealth of subject-related content and to be useful for ranking (this is something that deserves to be taken into account)。
12. Website traffic:
Google tracks every search result. It is assumed by experts that the higher the number of hits, the higher the “relevance” considered by the search engine, the better the ranking。
Avoiding punishment:
The search engine is becoming more and more sophisticated in identifying the means by which it is being concealed, and the following are often used as a form of malpractice that can easily be punished and rejected:
Hide text, or inadvertently set text as background colour
(a) keyword stacking
Active link to lInk. Farm website (a network system consisting of a large number of web sites that are cross-linked)
