Seo, not simply dealing with search engines, deals with machines, data and people, and needs to change freely between them. This requires us to know the algorithm of the search engine and to have sophisticated data analysis logic and sensitive consumer psychology. A true seo is capable of providing precise feasibility options based on different enterprises, different industries, different business models and different market environments。
Where's the seo on b2b
If you do an in-depth study of seos in the b2b sector, you'll find that there's a big difference between seos in b2b and b2c. Let's see here: how does b2b's seo strategy differ compared to b2c。
Question 1: is b2b a good seo?
It has to be said that, due to the nature of the industry, seo is not the main marketing method for b2b. B2b is mostly a highly specialized area, and even though companies are well known in circles, ordinary consumers are not informed. We eat kentucky chicken burgers, for example, but we don't care who the chicken suppliers are. We also don't know that ibm is a well-known server provider, not just a computer brand, but also a well-known server provider, like wah, who knows it well
These enterprises share one commonality: the small number of enterprises on both the supply and demand sides of the industry as a whole makes it impossible for both parties to find each other without using a search engine. In addition, the individual transactions of such enterprises tend to be large, ranging from millions to millions. Products have a long life cycle, users have a high degree of adhesiveness and purchase frequency。
For a b2b company like this, i don't suggest investing a lot of resources in ppc or seo. If we do, we just have to keep the brand name on the search engine. It is recommended to select channels or modes of dissemination such as authoritative pr, dsp, conference fairs under the line, well-known print media within the industry, and recommendations。
Of course, there is also a part of b2b that can try to be a seo, which has a large customer base and needs to be seized in a large market through a search engine. So if these companies do the seo, we'll analyze it。
Question 2: what's the difference between seo's kpi setup and b2c
Kpi in the b2b industry focused mainly on leads, while kpi in the b2c focused mainly on order volumes。
The b2b industry, owing to the complexity of the decision-making process: the procurement of something, the need to meet and discuss it over and over again, and the process of approving it through each channel, led to a procurement cycle of more than one month or even one year. In the 400 telephone industry, for example, it takes 1-2 months to complete the acquisition of a 400 telephone, pick the number, choose the package, and approve at all levels. This, in turn, results in a longer procurement cycle if other factors change (e. G., departure, change of post, budgetary constraints, etc.). In addition, b2b transactions are large and require various purchase or service agreements, and many b2b sites do not have online payment systems, requiring various types of collaboration under the line to complete conversion. Therefore, kpi in the b2b sector focuses mainly on how to leave the leads behind and then promote transformation through long-term follow-up on sales. It's different from b2ceo's direct online conversion。
Question 3: elements of keyword mining and layout
B2b has a long purchase cycle, and it is recommended that b2bseo take all the words of the entire purchase cycle into account in its key word layout, for example, 400 telephones, 400 telephones, 400 telephones, 400 telephones, 400 telephones, 400 telephones, and 400 telephones。
Question 4: how to plan landing page
The three roles of procurement, use and decision-making of b2b are not the same, for example, procurement is the responsibility of departments such as the department of administration and the department of procurement, the users of which may be any sector of the company, and the decision-makers are often at the top of the company. Such a situation would make the buyer less aware of the product, and all he had to do was choose the best to satisfy the decision maker and complete the work as soon as possible. The following recommendations were made to satisfy policymakers:
1. Highlighting safety and professionalism. Purchasers and decision makers are reluctant to take the risk of wrong choices. Instead of choosing the best option, they choose the safest option. For example, when buying servers, the price and service of the server is not the most important, and the user wants an insurance, not the wrong choice. Because, in the event of server problems, both as purchasers and as decision makers are blamed. Therefore, it was suggested that the text should be written in such a way as to highlight security and professionalism。
2. Because it is a corporate act, the textual recommendations are formal, serious and rigorous。
3. Since b2b is highly specialized in the field of industry, the publication of in-depth industry studies or white papers is also a good option。
Question 5: what's the difference in outer chain construction strategy
As already mentioned, b2b's seo content is very specialized, so we also need to find a very professional website to watch. It's like vertical information websites, professional blogs, etc. Access not only to spiders but also to users。
The author's brief: wu knife, multi-year experience in web marketing, website analysis of core members in china (wawchina) and current senior seo consultant in nine provinces。
Original from:
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