Excellent content
Seo also comprises both off-site seos and on-site seos; seos are actions to make websites more suitable for search engine indexing principles in order to obtain more free traffic from search engines and to plan rationally from the point of view of website structure, content construction programmes, user interactive communication, pages, etc. The seo optimized in-station strategy includes the following three points:
I. Keyword selection
1. Use of keyword analysis tools
Google keyword tools and 100-degree indices are frequently used. These tools allow analysis of the search volume of keywords over a period of time and are of high reference value, and station chiefs can select the appropriate keywords according to the nature and type of website of station chiefs。
2. Consider the key as a browser word
The ultimate purpose of the web site seo is to bring in traffic, and if the key words chosen are all of their own subjective creation and are not in line with the search thinking of the viewer, it makes no sense to do so。
3. Analysis of competitions in the same sector
Study the competitors and see what they can imitate and what should avoid competition, thus contributing to the future rise in the ranking of web keywords。
4. Derivative long end words
A single keyword alone is unlikely to lead to significant traffic, which can be optimized by selecting long end words based on the content of the website, although the search for long end words is not very large, but significant when a certain number is accumulated。
5. Use statistical software to observe key word
Analysis of web traffic statistics shows what keywords the browser searches to find the station chiefs ' pages。
6. Select keywords through search engine thinkers.
Website restructuring
Assuming that the original website was image-based and used more flash and images, which were not conducive to the capture of the search engine, three columns were added to the web page, namely, the related company profile, key word product news and company keyword product lists, and url was added to the three columns。
Resource application
With a general restructuring of the website, some resources could be used to expand external links. The first is the ability to open 100-degree space, with space domain names using the key words of the company's products, while reproducing information from the company's original website, with company web sites, allowing 100-degree robot to access the site at the first time. There is also the technique of using the space account to randomly access other users in the 100-degree space in order to obtain a return visit, so that spiders can reach more effectively. Caution: remember to attach linked information, facilitate exchange of visits and increase the number of visits in 100 spaces, stickers and when you know how to publish information。
