It is true that articles like this are not supposed to be shared, but it is not entirely because of the fact that yang has not written for a long time. It is true that it is lazy to say words, and because of the lazyness of the mind, it is easy to lack the inspiration and material to write articles, which sometimes leaves no room for writing。
So, sharing this article with you today is also a reminder of the need to insist on, and to move forward, and as early as 2014, yang's inspiration in writing an oil poem was a time to dedicate himself:
Inertity will fail. Squealing will fail. I'm not sure
(felts out, restless.) life is invincible
Let's not talk about the old story. The article is a simple analysis that yang has recently given to a business and suggested some changes, although the details of some of the changes are not detailed, and are intended to give you a space for reflection。
The overall structure of the current website from the standpoint of seo (search engine optimization) is unfortunate for the optimization of the search engine, which, according to the design of the web site, should be more than just a single page for the enterprise. Moreover, the single page design has an inert basic urban view of displays, etc., and the text appears as a picture, from the point of view of the cloud, but not from the point of view of the search engine. Suggested site improvements from the following points:
I. Design of the url structure of the website
The current web site has all the url structures that are too many dynamic form parameters to be picked up by spider crawling (see figure below):
Suggested changes: change all dynamic forms of urls of the website to static forms, which do not take precedence over the three tiers, and allow the entire url of the site to form tree flattening structures that are useful for the search engine to climb and grab, and user experience。
Second, the front page of flash, the image added too much to open the site for the user experience, and the search engine was not as friendly as seo optimization。
Suggested changes: it would be preferable not to use flash in the event that it is not necessary to compress the large picture to the same level of disposal punishment as the website construction service。
Iii. Apart from the three label elements that can be optimized on the first page of the website, several other navigation columns are not present on the back. The three label elements are more important for the optimization of a website than the title label, which gives the 100-degree weight of the label in the three labels and is therefore more important in the seo optimization, while the top weight of the first page is followed by the second column navigation being the content page. (the figure below shows only the first three label elements)
About first pagemEta label element optimization:
Title: psychic 1 psychic 2 psychic 3-wsytech, if you want to highlight branding
E. G. Smart mirrors smart mirror brands car smart mirrors brain-load technology or intellectual tech network smart mirrors smart mirror brands car smart mirrors
Keywords: smart rearview mirrors, smart backview brands, car smart backviews, car network mirrors
DesCription: smart technology is an enterprise that combines the production and sale of smart mirrors. It ranks ten major players in inland smart mirrors in the back-viewing industry. It is an eco-manufactor of the network, whose quality and services are so popular。
The label elements of each column navigation need to be optimized differently and should be relevant to the respective page contents. The same type of channel: the channel of the column - the name of the website the content page: the title of the article - the name of the column - the name of the intellectual technology
The content page is title: article title column webname
Suggested changes: require third parties to respond to our needs
Fourth, there is a lack of architecture for the website's breadcrumb navigation, and the excellent design of the breadcrumb navigation is conducive to the search engine and to the user's excellent experience in promoting the web site's seo effects, and the first page of the navigation column should be set up in front of the production column. On the other hand, this site places its first page at the following location:
Proposal for revision: identify the need for innovation with the website outsourcing provider。
Fifthly, the missing site map design is not very good for the overall structure of the site。
Suggested changes: the site map should be properly constructed in xml or HTML text form, and the construction of the sitemap will facilitate faster and more efficient access to the site's content pages by the search engine。
Sixth, the website does not have 404 pages built as follows:
Suggested changes: the website should build 404 pages to prevent the website from having a dead link to users and search engine experience, and 404 pages should be in the wrong form:
Http://zhizaikeji. Com/404. HTML
Vii. No novollow label optimization
Suggested changes: some unimportant pages or links should be optimized with novollow labels to stop the diversion of the site. The group of weights can be optimized by increasing the ranking of key words on some important pages:
Viii. Website without robots. Txt optimization settings
Suggested changes: doing robots. Txt is some of the information that the barrier does not want to be searched by users, while at the same time reducing the pressure of the search engine to crawl and grab more efficiently。
Ninth, no h1 label optimization of web content title
Suggested changes: the h1 label has an emphasis on the content of the articles, improving the optimization of the seo site and using the h1 label only once on one page。
Tenth, the graphalt attribute label on the content page of the news navigator column is not reasonably optimized as follows:
Suggested changes: the alt attribute label is important for the image and tells the search engine what it is for the search engine to understand and thus to optimize the seo. If the chart above adds a string of numerical bases that do not describe the picture, it loses the meaning of the alt properties in seo. Adds key words related to the subject of pictures and articles to the att tag properties. E. G., alt = “intelligence technology”
Xi. The graphics pages are good for the user senses, but the unfriendly search engine base does not recognize what is in the picture from the point of view of the station's search engine, while adding the speed at which the site is opened. Delays in loading are not good for the user experience. The following is a chart:
Suggested changes: write the product in plain text, give the product attributes a text-editing profile, and do not recommend that the properties, effects, advantages, etc. Of the product be presented in graphic form, preferably in graphic form and with a view to optimizing access to the search engine。
