I'm going to share my seo skills in two parts. The first is the hands-on beginner's curriculum, while the second is the progressive business skills. If you have some basis, you can skip the first part。
I. A curriculum for writing seo articles in english suitable for zero-base starters
We need a lot of content in the pre-construction phase of the seo. There have been attempts to outsource seos through fiverr and freelancer, but because of the specific nature of the product, the content that seos outsourced is not sufficiently specialized, we have shifted to recruiting interns with relevant educational background in the product industry and coordinating engineers within the company to help create content。
Interns and engineers have a background in product knowledge but lack experience in seos. In order to make them move faster and hand over content that meets the basic requirements of seo, i took a look at one of the key products, and i made a sop on how to quickly write the seo article, which has very good feedback within the company。
Ii. Seo articles advanced operating techniques
The first part is a relatively complete curriculum for beginners, and i will share relatively fragmented but practical techniques。
These techniques are derived from my hands-on work, from guidance given by people who see the confusion they encounter, from colleagues who do better than me/who do worse, and from seo experts. Some are points of view and some are methods that are directly useful. I do not know how the organization can be organized in a clear and structured way, and it is suggested that consistency be ignored when you see the inspiration for you, write it down and then practice it。
1. Maintaining learning and embracing new technologies。
Turning now to new technologies, it is estimated that chatgpt and aigc were the first things you thought about。
On december 5, 2022, at a time when ai had not yet become so fanatical, i viewed an article on the successful content marketing trends of over 80 in 2023, with several content marketing experts mentioning the two main trends shaping the future of content marketing as ai and web3, which was the year in which artificial intelligence tools began to dominate the process of content marketing. I've been focusing on ai since then, but the impact of ai technology on our content marketing has been far beyond my expectations。
At first, i had both excitement and anxiety in the face of the rapid development of ai technology. Then, by learning about new things and by combining their own experiences of replication, anxiety was reduced, while there was a clear thinking about how to deal with chatgpt and change our approach to seo/sem。
Ai will not phase out seoer, but will use ai seoer to phase out not ai seoer。
It is possible to use ai, not only the tools themselves, but also to have some idea of what content is to be welcomed by the search engine。
Seos have strong competitive attributes, and whoever is good can be ahead。
When your new article is published, you can analyze the pages that come in front of you; when you're squeezed in a better position, you can analyze the pages that squeeze you down. Analyse where they do better than you, and then you do better than them。
For example, an article on how to lose weight, if the page in front of you shares the five fast-reducing methods, can try to beat it by writing eight fast-reducing methods。
3. Creating user-friendly content
Google advocates a people-centred approach, creating content useful to users and making clear that it gives a higher ranking of useful content。
The concept of useful content may be blurred by newcomers. Some companies, because of the special nature of their industries, do not have content from seo content operators, but rather from technical or marketing sectors. How do you judge whether the content is really useful to users
Share two of my usual methods。
First method: enter the theme keyword in the google search engine, at least read the top five pages, and then extract the five pages with all the angles covered. You've got all these angles, and it's best to add more angles。
And if the top five pages of the key word "how to lose weight" are all about loss of weight through sport, diet, then you have to have a diet in your article. And on this basis, we add, for example, the idea of losing weight from the sleep angle。
It uses the principle that google gives a higher ranking of content useful to users. The top five pages must have given users useful content to get ahead。
Second method: browse viscosity data through google analytics users. The main focus is transaction conversion, pv, exit rate, four data indicators for length of session. These four indicators will be good if your content is useful to users, given the accuracy of the flow。
4. Focus on industry hotspots, producing new articles around hotspots or optimizing old ones
Google likes new things because users like new things。
Don't ever think that chasing hot spots is a matter of fashion, so you don't care about seo traffic。
From a user's point of view, everybody's talking about chatgpt 4. 0, and your website content is still in chatgpt 3. 5 and there's no article on chatgpt 4. 0. If you were a user, would you still be looking at chatgpt 3. 5? Probably not。
And look at the search engine, and at this point you go google and search for the keyword “chatgpt”, and the results of the return are mostly gpt-4-related。
5 ongoing operations around focused content classification
In stand-alone stations, google seo articles are often placed under blogs or have a specialized knowledge centre. Classification of content is important, especially when there are more product categories on your website。
The continuous operation around the focus of the content classification can have a fly-wheel effect。
For example, a website that sells courses has courses in many disciplines, including marketing, language, programming, finance, etc. Suppose you're focusing on regular updates of seo articles around marketing courses, and most of the seo articles on marketing are well ranked. And then you'll find that every time you publish a new and marketing-related seo article, it's going to be very fast, and it's going to be a great ranking。
So, instead of regularly publishing content in different directions, we have to focus on a few big directions and keep up to date with high-quality seo articles。
6. Optimization of the inner chain of new and old articles, greater relevance of content, depth of user browsing
The inner chain has helped to raise the ranking of google seo, and i have explained it in detail in this response, and it is not here。
I saw one of my competitors, and every blog article added a page with an inner-chain finger to his product. Strictly speaking, he did not grasp the essence of intra-chain optimization simply to channel users to the commodities pages as soon as possible. And then, as a result, google seo rankings on the commodities page were not up, and blogs were not up。
7. Regularly updating old articles with high volume to maintain/get higher ranking
Both product pages and articles require continuous outreach and maintenance in order to stabilize/upgrade the seo ranking. High-flow articles, in particular, generally face greater competition, and you need continuous outreach and regular updates to maintain your competitiveness。
8. The quality of content is comparable and it is difficult to further optimize? You can try the outside
Generally speaking, we don't do extra-linking for seo articles. Manually made external chains are usually added to the home page or product page。
But when the competition is extremely high and this google seo article can provide you with a very high sales conversion value, you may wish to consider adding extra chains。
9. Looking for more opportunities from the lygia long end seo theme
When the foundations of the website itself (domain name authority) are much lower than those of most peers, and it is difficult to do better in content than they do, you can choose to avoid face-to-face competition and try some long, but not too competitive, seo themes。
This approach is particularly appropriate for new stations where the environment is highly competitive. Rather than abandoning the word altogether, it begins with a long, less competitive ending, slowly accumulates, enhances the combined strength of the website and then competes with strong peers。
10. Fake an expert status for authors
Google has a search quality standard called e-e-a-t, which is experienced, professional, authoritative and trustworthy。
Each article contains information about the author. By showing google and users the expertise of authors on a particular topic, the ranking and flow transformation of seos can be improved。
For example, my former company was in language education. We created several author accounts in the content centre, all of which are teachers. In fact, some of the seo articles in the authors' names were actually written by the real teachers, and some were written by me, a marketing staff with no language education at all. But i won't let google and the users know。
On the author's personal introduction page, we'll make the teacher's background particularly sophisticated, accompanied by his twitter/lInkedin account number。
The 10 points above are some of the techniques i used to optimise some of the seo articles in english. There are ideas to be added or new ones to be updated。
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