28 augustSina weibo"initiating the individual self-help extension."Fan headlinesIntrospectively, individual users of microblogging used the "facehead" to top one of their individual tweets on the fan's page. The first in-house detection permissions for the product are open only to individual users who are not certified and have a number of followers below 1,000。
It highlights personal values
Microblogging users found that, from that day onwards, on the left side of the “honor” function under a single microblog published, the word “extension” would appear through mouse suspension (formerly the “member top” function) and the outreach menu would contain both the “toping” and the “spreadhead” functions。
Unlike the “top-up” function available to members of the organization, a single tweet is promoted using the "facehead" function, which can be toplined on the fan's page and shown once in 24 hours. Users can repeat the same content and, if multiple friends use the feature at the same time, then another friend's promotion will appear after the page is refreshed。
Within 24 hours of the roll-out period, the user's outreach can be displayed in the top priority one-time ranking in the fans ' reading list, thus increasing the visibility of the article's content and facilitating information interaction among microblogging friends. For fans who see the information on “fatherheads”, they do not miss important information-sharing about people getting married and having children。
Social platformThe cornerstone is the soundness of the platform's social relationships and its development through continuous content creation and consumption. People, content, relationships are necessary for social platforms to survive. From last year's “webb readings” to the “faceheads” online, sina weibo is gradually highlighting its social platform genes and enhancing the value of individual users。
The future of social networking sites: the potential of individuals to add value
In order to prevent the possible misuse of the "facehead" function by certain commercial purposes, which is a function of the content outreach needs of individual users, sina weibo will limit it to two dimensions。
First, there are limitations on the user qualifications to use this function. Currently, “faceheadheads” are intended only for non-authentic users and are open to a certain number of users in order to prevent large v users and other accounts from gaining commercial benefits and influencing user experience through this function。
Second, price control. The usage price for the "facehead" function is based on the number of fans and the gradient is set. According to the new wave, most of the first open users had a number of microblogging fans below 1,000, and it would cost only $10 for a single extension。
It is no accident that xinjiang weibo has introduced the "facehead" feature, and in recent years most websites, both inside and outside the country, have tried and introduced similar news-top-type features。
As early as may last year, facebook first released the top-of-the-post “promote message” in new zealand, which was then tested in 20 other countries. Facebook offers users a fixed price of $7, or approximately 45 yuan。
According to foreign media reports, microblogging tumblr also launched a new advertising model, "pinned posts". Users spend only $5 to get one of their posts to top the fan pages for 24 hours。
“facehead” is closer to pinned posts, but at a much cheaper price. As the first social networking site in the country to be promoted in the form of a fee-for-sniffing, sina weibo is actively exploring its commercialization。
According to the latest financial data released by the new wave, revenues from value added services increased significantly in the second quarter of 2013, by 186 per cent compared to the same period last year, to $7. 7 million, while value added services are mainly delivered through two lines of business, namely, microblogging members and game operations, where individuals are playing an important role in social networking websites。
