In response to the new developments in the tourism industry, recently published by the department of culture and tourismHebei provinceTourismThe new action programme for strong quiwan promotes innovation in the management services of tourist attractions, infrastructure upgrading, new product practicesIntegration of the civil brigadeNew, intelligent tourism is being promoted, new and new ecosystems are being promoted, and tourism areas are being made more accessible, safe and comfortable。
“the tourism landscape is highly dynamic, relevant and inclusive, and is a central element of tourism development.” the director of the resource development division of the provincial department of culture and tourism described the initiative as an effort to better perform the integrated functions of tourism landscape upgrading, business integration, quality orientation, emotional defunctation, promoting tourism from scale to quality orientation in hebei province, contributing to high-quality tourism development and tourism development。
Maintaining tourist orientation and implementing innovative management service initiatives. The province of hebei will promote a tourism landscape that is home to its own characteristics, optimizes service processes and upgrades the standards of niche services. The landscape is encouraged to combine tourist needs, develop individualized, customized products and provide targeted services. Strengthen tourism security management and improve the province-wide civil service emergency response, market order and security incident verification disposal, integrated weather studies and referral mechanisms. Work on tourism insurance is continuing and a multi-level, standardized system of security coverage for tourist attractions is being developed。
Implementation of infrastructure upgrading initiatives to improve the comfort and experience of visitors. Hebei province will promote the intellectual and landscape upgrading of traffic within and outside tourist attractions, introduce smart parking management systems, introduce precision booking management, improve the ageing of facilities in the attractions and improve tourism accessibility. (c) promote upgrading of equipment, help tourist attractions to upgrade their policies with relevant facilities, and build equipment that introduces high technological content, high energy efficiency and good immersion. Improvement of landscape facilities, integration of intelligent orientation services, improvement of multilingual identification and easy payment systems。
Today, consumer demand is becoming more personalized and diversified, and the rich “court menu” is key to attracting visitors. Focus on optimizing the supply of the products of the brunei brigade, and hebei province will implement new initiatives in the production industry. The extension of tour time in the area, the promotion of the supply of products such as “day and night” and “hot and light season” in the area of attractions, the encouragement of the establishment of consumption scenarios such as night tours, night markets and night sleep, and the launching of night tours such as water curtain shows, photo shows and camping seasons. To expand the consumption landscape, to promote tourism attractions around tourism, to improve the tourism element, to actively introduce npc interactions, cultural performances, to encourage local catering establishments to enter the landscape, and to set up local niche agricultural by-products fairs to foster distinctive cultural creative products。
The current consumption of the brigade is accelerating the transition to an experiential and landscape-based approach, with the active expansion of the brigade to integrate new spaces that allow culture to be perceived, experienced and disseminated. To this end, hebei province will implement new initiatives for the integration of cultural brigades, providing guidance for the aesthetic micro-renovation and re-energization of the landscape, promoting the modern expression of traditional culture, promoting cultural ip tillage and the rejuvenation of the landscape, and creating an exclusive cultural identity of the landscape. To promote the transition of static displays to immersion, live performances, and to build immersion cultural scenes such as ancient festivities, digital literature, non-remaining workshops and so on, allowing tourists to perceive cultural hymns and learn cultural nutrition in tourism。
The deep integration of science and technology with the brigade has become a trend in industrial development, and science and technology is increasingly becoming a central driver of the deep transformation and transformation of the industry. The province of hebei will implement a new initiative for intelligent tourism, which will promote the deeper integration of artificial intelligence, cloud computing, networking techniques and systems such as ticket reservations, passenger flow monitoring, security controls, etc., to improve the intellectualization of the landscape and build a digital operating system. (b) create immersion experience products, using techniques such as holographic projection, intelligent perception and digital twinning, to activate the cultural resources of the landscape, enhance the narrative of the scenes and tell cultural stories。
In order to demonstrate the promotion of hebei tourism resources from a wide range of angles, hebei province will carry out advocacy and outreach initiatives. (c) to expand the marketing channels to guide the area to enrich the dissemination of information using such features as train stations, subways, commercial circles and major events and platforms at home and abroad. The area is encouraged to create tourism songs, participate in video and game production, and transform the area's beauty into a creation, a visual view and a play scene. A variety of channels have been used to display the diversity of view areas, treasures, poetry, etc., and to promote traditional expressions of chinese culture。
In addition, hebei province will implement a new resource environment initiative. Strengthen eco-environmental protection, promote green tourism development, and actively guide and nurture a modest, green, low-carbon and civilized pattern of tourism consumption, leading to resource-efficient, energy-efficient, low-carbon green tourism development patterns。
