First, why would i choose to share my heart with you at the beginning of the article? The main aim is to enhance the readability of this article by my own thoughts. I remember the other day, when i was talking to a couple of friends who were doing seo optimization in east china, they asked me if i had just received an order from the business website seo, which would have been the first to stop working on the original text; i denied it directly. Because in the earlier period i had focused more on optimising programmes, which varied from one sector to another. A regular and logical optimisation scenario would save you much unnecessary trouble in optimizing, and today's novelty will share relevant experiences and hopefully help you。
Three periods, four programmes
The seo optimization programme is not in place one step at a time, and i have seen many of my colleagues doing the optimisation programme, more often with a few periods of optimization in one programme and with similar lines of thinking; a slight difference is the strength of optimization. In doing so, once problems have arisen in the process of optimization, it can be said that the entire programme has to be substantially changed or even abolished. It is for this reason that it is here to share with you the way in which programmes are developed at different times of the process of optimization。
Pre-programming for website optimization: pre-construction or new station user groups, mainly concerned with content or familiar issues
1. Web design and selection of templates
For different industries, you need to analyze what styles, themes, plugins, etc. Are chosen from an industry perspective to enhance user access experience. Examples:
Environmental industry (green-based, white-backed theme template)
Beverage industry (strong colouring templates, irregular patterns, etc.)
2. Selection of keywords (root keywords, root keyword-related words, extended long end words)
My suggestion is that a normative document should not only bring together the relevant keywords, but also the long end words from the title。
3. Layout of keywords (home page, table of contents, labels, etc.)
I really do know that it's hard to figure out which page the key words need to be on when they need to be changed at a later stage. Here's what you're suggesting: the page for each keyword, you're recording the document i'm talking about at point two. It looks like a troublesome thing, but when you really need to change the content, you find it easy。
4. Settings for internal and external links
The inner chain refers to whether the first page refers to links to all navigation columns, etc., and the outer link refers to the outer development platform of the article, which, without going into detail here, is available online。
Medium-term programme for website optimization: website saturation and data analysis
1. Content development
When the initial framework of a website is formed, we start building content for the site, and we need to start thinking about how to expand content based on the underlying keyword, such as the term seo
Seo (root keyword)
Seo (regional + keyword)
The seo academy (zone + keywords + needs)
The article is then written in expanded terms, and you can read my previous article, "seo's spirit window: softtechnology " . The more popular content-building is a combination of products to write software, which, because of the increased user experience and the richness of the content, greatly enhances the viscosity of the user。
2. External link building
Once the content is built, you also need to analyse the data on the platform that is being released, the data from the content release platform, the actual rate of data conversion, etc。
3. Analysis of website platform data
It consists broadly of: analysis of search data related to 100-degree keywords, analysis of 100-degree drop-down box data, analysis of 100-degree index data, analysis of back-office data (recording, page ranking, page update frequency, hot page data, etc.) and related data analysis of major search engines。
Post-programming for website optimization: breaking bottlenecks in ranking
At the end of the day, if our ranking card is a relatively advanced term (the top 20) and there is no progress for a long time, we can design programmes in the areas of big data analysis on websites, fine-tuning of website templates and page adjustments. To break the bottlenecks in ranking。
Program to maintain the site later: website security is also important
Once ranking is done, there is also a tendency for ranking competition to emerge, and therefore there is a need to operate and maintain the security and stability of ranking on the website, and to make corresponding solutions through regular updates of website content through system updates and downloads of gap patches。
In conclusion, a good optimisation programme requires regularity and systematic collection, and it is hoped that you will also be increasingly skilful and operational in developing an optimisation process!
