There are signs that the media industry has become more difficult to do and that more and more media outlets have stopped. According to incomplete statistics, there are more than 300 million domestic self-messages, and at least 100 million people consider themselves as side businesses. Since the media was hard to do, look at the following example:
(1)
One business list, two media platforms (headline today plus little red book) add up to $10, but a bunch of people do it:
(2)
It's worth a yellow v article, 15 articles。
You know, what is worth buying yellow v, which requires registration for more than three months, with more than 1,000 fans, 90% of the content is original to get yellow v, and you get 15 bucks when you get yellow v。
(3)
Small red book technology digital account, one ten dollars。
(4)
A platform organized an event during which you contributed 60 articles; that is, you sent 60 articles and then you robbed 20,000 people for $3,600. Finally: more than 20,000 people participated, 20 received awards and 20 received a total award of 3600。
(5)
With a budget of $800-1500, it is clear that the return point is 50 per cent, which means that your earnings are generally taken away, some of which are said to be more than 70 per cent。
It's a little red book direct list
The first is the widespread awareness of the point of return;
And the second is that there's a serious dichotomy, the fan's multi-data number, and the price is clearly much higher than the other platforms, and then there's a very low price, much lower than the other platforms' little red books, blocks 1-2, $5 and $10。
(6)
A large number of digital/technology transformation car owners。
Automobiles have higher revenues from the media and higher advertising unit prices, but since last year they may have been more medium-to-low, with a large number of digital bloggers turning to car content, with a large number of invitees, press conferences, test driving, explorers。
There are signs that the media industry is becoming more and more difficult to do, that hundreds of individual businesses are doing it, and that there are fewer and less traffic on the platform。
It is no exaggeration to say that 90 per cent of the self-media can only earn the “part of the platform”. For example, the vibrating chinese video program, the today's headline black cloud program, the micro-intelligence public campaign, the 100-degree commercial split, and the great fish penguin bill。
It is true that the vast majority of the media can earn a living through a platform-sharing scheme, even with only one chicken leg. And this income from media platforms is covered by personal income tax. What i want to know now is: is it not unemployment with these media revenues?
Why is the market price lower and the platform less divided?
The price of advertising is higher when people spend money on it. This form of economy is now difficult to protect itself, and in 2025 the budget for advertising slowed down. Who else spends money to advertise? Later, advertising became less normal, less expensive and more normal, and only a few of them were able to get business orders from media publishers. And branders will give preference to mid-wire owners in vertical areas (because of high value for money) rather than a small number of traffic。
On the one hand, there are fewer advertisers and on the other hand, more and more self-communicators. Because of the low media threshold, the number of registered accounts is that of a mediaman, there are now about 300 million self-message accounts, but no more than 1 per cent (3 million) of real money earners。
At the end:
Since the media are being shut down in bulk and in bulk, as a self-mediar and as a small owner of a start-up company, lusson has clearly told you:
There are three ways in which people in the media can be realized: (1) selling advertising. (2) selling products. (3) selling services. In short, it is for sale and cannot be limited to advertising and platform division。
Platform traffic is becoming more expensive, and it is almost impossible for ordinary people to start off on the basis of “floating”. You either do extreme vertical content or you have extreme personal ips. The last suggestion, of course, is to find a class and not put the price of life in the media。
Luzonson is a mediaman and a short video blogger. It is also a mandatory account for entrepreneurs, focusing on grass-roots entrepreneurship, the technology internet, the media and the short video industry. Thank you for your attention
