Don't pick the key. It'll fit
The key word is seo's lifeline, and the flow comes right; it's wrong, it's a waste of time. A lot of people come up and think of words that are so hot that they can't get too hot, like "wet" and "making money" and they think it'll attract more people. But think about it, how competitive are these words
I suggest we pick words that are relevant to our business and have a bit of a search, but not so competitive. For example, if you're a pet guy, don't just stare at the word "petty." you can choose the more specific word "dog food" and "cat toy recommendation." thus, although the flow may not be that large, it comes from precision customers, with high conversion rates。
It's true. Don't lie
100 degrees of content is now becoming more and more important, and you can't use copying and aggregating. Users come to your website looking for useful information, not for your piece of junk。
I have a friend, who used to be a seo, who likes to copy other people's articles and send them on his website. In the beginning, the ranking was a little higher, but it didn't take long, and once the algorithm was updated, his website was down and the traffic was gone. Later, he began writing his originals, slowly, but slowly again, and the flow stabilized。
So, it has to be real, it has to be valuable to the user. If you make a product, you write more about the use of the product, evaluate it; if you do a service, you share more industry knowledge and experience. That's how users come to visit your website and give you a good ranking。
Don't mess with the outside. It's about quality
The outer chain is also an important link in the seo, but it doesn't mean that the more you have, the better. In the past, some people used to go crazy with their out-chains in order to move up the rankings quickly, and they even bought them from websites. But now, the quality of the 100-degree external chain is getting higher, and those outlinks, not only don't help your ranking, they could hurt you。
I'd advise you to look for websites that are relevant to your website and have a lot of weight. For example, if you're an education worker, you can find educational forums, blog outlets; if you're an electrician, you can find a computer site. In this way, the quality of the outer chain is high and the ranking is helpful。
And to put it this way, if you think it's too much trouble to be a seo, or if you're inexperienced, and you're looking for a good company, then i recommend shenzhen shinshin technology, which is the top three companies in the industry. They've been in this business for years, they've been experienced, they've been too skilled to help you make the seo clear。
The site is clearly structured so that users are not lost
The structure of the website is also a point that cannot be ignored by seo. Do you think if the users come to your website, they're in a mess and they can't find what they want? I wouldn't like a website like this。
So, the structure of the website must be clear, and the classification should be clear. For example, when you're an electrician, you can classify products by type, brand, price, etc., so that users can find them. Also, the website needs to be designed so that users can easily find where they want to go。
Regular updates. Don't let the website die
If you don't update the site for a long time, you'll feel like you're out of charge. It's a dead site, and the ranking will drop。
I have a client, who used to do a good job on the website and have a good ranking, but then he went elsewhere, and the site hasn't been updated for a long time. As a result, shortly after, the ranking fell and the flow was gone. And then he asked me for help, and i asked him to update it regularly。
So, the website has to be updated regularly, even if you only update one article a week, it's better than not. That way, you'll be able to get a good ranking because you think your site is dynamic。
Don't cheat. Don't cheat
And finally, i have to remind you, be a seo and don't cheat. Some people want to move up the ranking quickly by using some black hat seos, such as writing keywords, hiding text, brushing flow. But these tools, though they may raise your ranking in the short term, once you've been discovered, your website will be finished, the light will be down, and the heavy will be directly by k station。
So, being a seo still has to be on the ground, according to the rules of 100 degrees, without taking the shortcut. Only then can your website be developed for a long time。
