Three or four years ago, a number of analysts predicted that seo would be replaced by the emerging marketing of content. Indeed, many search agencies have rebranded and increased the weight of their own expertise. This does not mean that content marketing is contrary to seo. In fact, the two marketing methods should be integrated. Net marketing is truly effective without either seo or content marketing in suzhou. Next, marketing experts teach you how to perfect the marketing of content with seo。
Main differences between content marketing and seo
There is an overlap between seo and content marketing, but there is a clear difference。
More technology is involved in the optimization of the search engine, which includes the use of correct urls, titles and alt tags, site maps, etc., i. E. The consolidation of content marketing strategies at the technical level。
By contrast, content marketing is broader and not necessarily limited to seo objectives. The publisher first needs to produce good content as a way of attracting and retaining readers。
How to relate content marketing to the work of seo
In some regions, there is a perception that seo is simply creating a good index of content search engines. Indeed, if the foundations of seo have not been ensured, the efforts to market content will be lost。
For example, if there's one irregularity on your website, or if google's index page is incorrect, you need both professional seo knowledge and rich content. That's why seo experts and content teams need to work together。
The following are some of the ways in which seo works closely with content marketing。
Create quality original content
To a certain extent, the use of infertile content to feed google reptiles has been a practice many years ago and is now completely ineffective. From a forward-looking perspective of content marketing, thin content production is not conducive to attracting and retaining readers。
On the contrary, from the point of view of seo, the fascinating original content will enable you to emerge from many competitors. Because this part of the text is provided to the search engine by an index that cannot be found elsewhere. It will really help your content marketing goals, and quality original content will be more attractive to your target audience。
Asking if your content has the charm of keeping someone on your website for more than a minute? Whether these elements really provide value, for example, by providing visitors with useful advice for better completion of their work。
2. Creation of the content of the long-green and optimization of the seo
The creation of ever-green content is a great strategy to raise the ranking of website searches. A news story may become a new topic for google, but then it fades and it does not provide long-term benefits. However, a more useful article containing valuable suggestions and insights would attract more attention. Google tends to look for these more readable articles and to increase their search ranking。
If you can get approval of the search engine, it will be a virtuous circle that provides a search ranking, which means that articles will be more accessible, leading to more sales leads, better rankings on the website itself, etc. An article, for example, may have been hot-searched in 2012, but there are still a large number of readers to date, bringing a large amount of traffic to the site and generating more sales leads。
3. Keyword study
Keyword research is essential for good teamwork in content marketing and search engine optimization. First, the quality depends on what you produce, but you also need to ensure that the channels allow the content to get the exposure it deserves. To do this, your content must be consistent with people's habits of using search engines。
If too many technical terms are used in your articles, they may not match user search habits. To avoid this situation, a number of keyword studies are needed to identify terminology that matches the search habits。
Content creators should have keyword vocabulary and know how to use them. Seo is essential in the process of creating and publishing content。
4. Monitor the effects of keywords
If you have a list of terms and phrases that pave the way for content marketing, it's really important that they be targeted and summarized. Are these words conducive to content marketing? Does their placement affect the search? It was important not to expect a single test to produce tangible results, and the keywords needed to change in real time in order to remain competitive。
In short, key performance indicators were identified. Test and improve repeatedly。
These measures do not guarantee the success of content marketing and seo, but are long-term market strategies. Content marketing is not a marginal sub-strate of the market and plays a key role in optimizing the search engine. Those finely chosen keywords don't have to be invisible for fear of affecting the quality of the articles。
Enhancing participation
Marketing staff also need to be empowered for good content. Expansion of social networks and capacity to participate. Further fermentation of network influence will be possible in the process only if the original content is widely distributed on the website, prompting a large number of readers to reproduce it and become a popular post。
Context link
The internal link is a way to use content to help achieve the aims of the seo. It helps google effectively capture the content of the site, helps to upgrade the ranking of page search words and provides additional information on the content of articles that readers are reading。
These simple operational techniques can be used in the process of thinking before writing and editing articles。
Monitoring key indicators
You have the overall goal of raising the ranking of the website and have made related efforts. The use of tools to track the status of the website's rankings and to test the results of its efforts is then crucial. You can also use analytical tools to look at the time changes in search traffic, which pages and articles are most effective。
Content marketing indicators also need to be monitored. These indicators also need to be measured by creating content for the target audience, such as the drop-out rate, the time spent on the website, the reading preferences of visitors, etc。
A list of the relevant numerical achievements will allow for content marketing and seo performance。
8. Optimization of headings
The title should be descriptive and have the effect of persuading people to click. For example, “10 useful techniques for improving the effectiveness of landing pages” is a good example of a title, provided that these techniques are truly useful. However, "10 magic tricks to boost your landing page and make you a millionaire!" that's a fake title. It's hard for you to keep your promises。
The title must be written for the website, and you must consider using keywords in the title. How do people generally search for such related topics? How can the article be discovered? What kind of ranking do you need
