Seven-five-thousand-low drive to push the other side
The reporter learned that shortly after the sale of 7. 50 cents on the northern coast of hawaii, another super dish in yan's suburbs-- – there was also a substantial price reduction in upper town, and on 20 june journalists received such a short promotion, “an average of $3,800 per square metre in upper town and surprises for house purchases”. In addition, journalists saw the message at the upper city forum that “the upper city is on the verge of being cleared, with a special offer to buy and deliver a limited number of events, until they are delivered, and a free bus reservation for telephone calls x x x”. The price of $3,800/m2 has been reduced by $600 from the project's may offer, and nearly $1,200 from last year's peak。
Promotional activities on the northern shore of hawaii ended in just one day and, according to the developers, the preferential activities could not take place as scheduled for objective reasons. However, journalists have learned that the main reason for the lack of success of the preferential activities was the opposition of the old owners, who were also told by a developer in yan's suburbs that “many of the old owners actually went to trouble, largely at the instigation of other developers”。
There is no doubt that these two projects triggered pressure on other developers, as they did a few years ago during the price war in the electricity industry, where the first diver would certainly be targeted, and then there would be a so-called “price union” within the industry, which would restrain firms from using low prices to compete viciously, but often as markets become more depressed, some unions will eventually choose to survive by using price pressures, leading to the collapse of the union, leading to a sharp fall in the price of the entire market。
And on 13 june, when the north shore promotion campaign began in hawaii, it coincided with the establishment of the yan suburban realty alliance, which was supported by most of the adjoining developers and proposed “respecting the market, adjusting prices in a reasonable manner; improving the quality of the building, strengthening the original advantages, exploiting and enhancing the value potential of the adjoining region and actively addressing the whole market. What was unexpectedly unexpected was that, immediately after the establishment of the union, there had been a significant jump in the water supply, which was clearly detrimental to the interests of most developers, and that the subsequent marketing activities for the two projects appeared to have nothing to do with the union。
Save the market or squeeze your opponent
For this low-cost sale on the northern shore of hawaii, some adjoining developers believe that there may be direct reasons for their poor sales. Journalists learned that the northern coast of hawaii was a general residential project developed by hinda real estate development ltd., which had previously also developed an apartment and villa project, east hawaii. The opening of the north bank of hawaii was on 6 march of this year, at a time when the city was at a very low point, while its previous apartment villa project was a slow-sale property industry, expecting to catch up with the market when funds were quickly returned through ordinary homes, and the use of low-cost promotions for quick return funds was inevitable. However, many peri-urban swallow developers have expressed their lack of understanding of the low-cost promotions used in upper city。
One developer described to the journalist that the upper city was a project of representatives of yan's suburbs and that since entering beijing house two years ago, nearly 3 million square metres had been sold in aggregate, generating nearly $15 billion in sales, and that the developer was in the process of clearing up and, as a result of this low price, suggested that there was more or less a suspicion of “disturbing”。
However, according to one practitioner to the journalist, the massive jump uptown was to learn from huanke, who, at the beginning of the year, threw a “go-to-go theory” and shortly thereafter began a series of discount promotions throughout the country, making billions of dollars, and who would run first would mean a smaller loss if the site was closed, and the project was in the clean-up phase, as can be seen from the mind-blowing of the developers。
First scene
Seven times the supply this year in shenzhen, how can the city not fall
In an effort to recreate the current situation in the yan suburbs, journalists walked into yan suburbs last week. As soon as we entered the star trek marketing centre, the enthusiastic salesman informed the press that “we are now in the middle of an exercise, with a discount of about $400 and a discount of 9. 8 per cent”. Seeing the low interest of the journalist, the salesman further recommended to the journalist that “if you think the price here is high, i can also show you to the golden jade source house, where the sale is now at a mere $3980/m2 and is being promoted by 8. 50%”. In the course of the conversation, he revealed to journalists that the market was now in a state of recession and could only sell other projects in private and earn more。
As soon as journalists came out of the sale hall of starfleet moon, a large group of salesmen surrounded them and suggested projects to journalists. “sit on our floor and take care of our work!” the receptionist for five or six of the other buildings even came up and pulled the journalists ' clothes, and even more so took their bags directly to the car they received at their marketing centre。
This makes journalists admire the enthusiasm and professionalism of these salesmen, remembering that when they came to see the house in yan's suburbs in july last year, there were people everywhere in the premises, and the salesmen didn't look at you with their eyes open, threw their books straight through the building and told you, “look for yourself! Pay a $10,000 deposit when you see it right and wait for the plate number”. Today, however, it is being pulled to the point where the previous surges no longer exist。
As an administrative town in the province of hebei, the year-long “floating” of the yan suburbs is close to one third of beijing's. The competition is inevitable, not only for old projects, but also for new ones, which compete on a low-cost basis. Journalists learned that the prices of tianyang city, which had just opened, were only $4,680/m2, which was considerably lower than those of previous rumours, that the subscription price before the opening was only $4,100/m2, and that it had been revealed to journalists that there were 50 special-price units for the project, which were sold at $3,500/m2。
In fact, regardless of the purpose of the low-price promotions for the above projects, it is easy to see from the low-priced way in which they compete that houses in yan's suburbs are difficult to sell and that competition pressures are high. According to the data, there are currently 28 housing plots in the adjoining areas, with a late stock supply of approximately 1. 06 million square metres, which is quite alarming, and most of the projects are general residential products. Zhao jun, assistant president of tianyang city, stated that last year's supply of 7 million square metres, or 44 per cent of the total release from beijing, was expected to reach 8 million square metres this year, which is seven times the total supply from shenzhen city this year. Such a large number of listings would inevitably lead to a price war in the housing market, which coincided with the overall downturn in the national market and could be expected to see a further fall in prices in the adjoining area. Not so long ago, the 7. 5 discount on the northern coast of hawaii was or would be the trigger for the overall decline in the price of swallow houses。
Reporter's handwritten
Do you learn from vanko?
Not long ago, an ad to learn from pankoh appeared in a number of newspapers in the capital, where the building was the first city complex in yan's suburbs. – the east china trade, which is intended by developers to learn from manko to build projects of responsibility, quality, ecology and quality in the property industry. However, it is interesting to note that the whole town of yan suburbs is now learning from manko, but not how to build a house, but how to protect itself under the roof。
In fact, from a series of initiatives such as a 7. 5-per-cent jump on the northern coast of hawaii and a $3,800/m2 drive-off in upper town, the city of yan suburbs has seen the emergence of businesses that learn from manko. At the end of last year, following a second increase in interest rates and a series of financial regulation policies, the market had deteriorated and the volume of transactions had shrunk sharply. As a property-leading enterprise, vanco had first thrown out of the market debate and then launched an intense sale campaign throughout the country. Vanco was like a “renegade” among developers at the time, and “relide” in the face of the tragedy became the first to fail and became the target of the development business, even though it was suggested that vanco was taking advantage of the opportunity to annex small and medium-sized developers. After more than six months, however, it proved that vanco's move was wise, that the first manko house to dive was looted and then it became clear to the developers that, despite more substantial discount promotions, it had yielded little。
And now that the yan suburbs are in this state of affairs, the first dive on the north bank of hawaii has been surrounded by many developers. Indeed, the town of yan, a town with only administrative rank, is not equipped to digest the building itself, and is counting on the beijing people to come and buy it, using the beautiful lie that “they will be drawn to beijing sooner or later” to lure a great deal of work into beijing, rather than the beijing people, who, in fact, are in a state of fire when transport, the environment, and matching are not kept up。
I wonder what was the context in which the iwatung trade project, which was taught from manko, was considering further learning from manko and understanding the situation and adopting a proactive marketing strategy. After all, the construction of high-quality writing buildings and hotels in the yan suburbs is an innovation, but innovation also means greater risk。
