3. Page optimization (on-page optimization)
Page optimization is to place the right keyword in the right place so that the search engine can know what your page is about. This can be done in the following areas。
1) page title (page titles)
The title is the most important part of a page. It appears on a tab at the top of the page. You should summarize the most important keywords for each page. To avoid general descriptions, such as the home page, the blog, the product, you have to show your uniqueness. Usually, you have a number of keywords, and you need to put something more important ahead。
Two examples of hsbc banks. Hsbc | hsbc holdings plc) page title "home" (home page), while its british site (www. Hsbc. Co. Uk) page title "perso"We're going to be able to make a differenceHsbc bank uk (“personal bank: bank account, loan, internet operation hsbc uk station”). Apparently, the british site has a much more specialized page label, and the result is that when you search the hsbc bank in hong kong, hsbc is ahead of hsbc。
2) page address (url)
You can set your own page address and use some meaningful words; hyphenate (-) instead of underlined when you need to connect two words. Minimize meaningless hypes, for example:
Http://www. Amazon. Co. Uk/gp/product/b00ctvtj4q/ref=amb lInk 180306047 1? Ie=utf8&nav sdd=aps&pf rd m=a3p5rokl5a1ole&pf rd s=center-1&pf r=153tk9pks0swccfaepxb&pf rd t=101&pf rd p=477357747&pf rd i=468294
Instead, a simpler and clearer address would be easier for spider to retrieve. For example:
Http://www. Hsbc. Co. Uk/1/2/loans/person-loan
3. Headings (heatings)
You need to describe in the title what the main contents of the page are, and the keyword needs to appear again here. If a page has multiple titles, try to point out what they have in common, otherwise it's hard for spider to understand exactly what your page is about。
4) themes of articles (body copy)
If your page title, the article title, repeats your keywords, then you don't have to repeat "my hair" in the article like sister-in-law cheung lin, and spider doesn't get tired of you, but thinks you're cheating like the bmw case。
5) text lInks)
In your website, you can sometimes need to introduce links to other websites or pages. The hyperlink text that your user points is a text link. Many websites like to "tamp here" "tamp here" wrong! You're wrong! There's nothing about this link. Spider doesn't understand what "tamp here". You have to write the links directly, such as yao di mairy。
6) label (alt tags)
As mentioned earlier, alt tags are used to describe pictures on the page, to improve the accessibility of the page and to optimize the search ranking。
4. Outer chain building (l)I'm not sure
The aim is to increase the number of other sites linked to your website so that the search engine can judge your content as authoritative。
Social signals are also important as social networks develop. The search engine now also takes into account the content published on social networking sites in its search ranking. But that doesn't mean that you're going to raise the ranking of your website a thousand times on your blog. Google and doo-mu are not so stupid, they're going to consider the quality of social networking conversations, the number and the influence of those talking。
How can we increase the outside chain? Core, content! Content marketing is the most important. You have to be interesting and useful, and you better get readers to interact and let them share your content. So there'll be more links to your website. There are many kinds of content, such as publishing exclusive reports, fun videos, inviting guest articles, or searching for users interested in your content and talking to them。
