There is a clear statement about the restructuring of samsung's household electricity operations in china。
On 6 may, samsung electronics announced on the official network that, in response to the rapidly changing market environment, it had been carefully studied that samsung electronics had decided to stop selling all household electrical products containing television and monitors on the mainland market of china. For users who have purchased samsung electric products, companies will continue to provide regular after-sales services to users in strict compliance with the relevant laws and regulations, such as the consumer rights protection act, the three-pack state regulations and so forth, so that their legitimate rights and interests are not affected。
Last month, there were rumours of major strategic adjustments in the samsung china region, which may only maintain the integrity of mobile phones and the storage of the two core business modules, with the remaining plates likely to be integrated or exited。
In an interview with a journalist, an informed person stated that the restructuring of the samsung headquarters level had been approved, but that no official announcement had been made that “the white power of samsung had faded out of the chinese market before, that the colour electricity was now being withdrawn, and that the display business, which was selling fairly well in the chinese market, had been implicated in the unified division of black power”
The three stars have very complete lines of operation, which, in addition to mobile phones, include many product lines, such as paint, refrigerators, washing machines, air conditioning, monitors, storage, etc. However, in the highly competitive chinese market, the sales of the three stars have shrunk significantly in recent years compared to their peaks in 2014-2015, shifting from a leading actor to a matchmaker。
In an interview with journalists, dong min, secretary-general of the china electronic video industry association, stated that samsung's adjustment was the result of a combination of global industrial competition patterns and the strategic choices of enterprises themselves。
As a leading global consumer electronics and domestic electricity industry, samsung experienced a major setback in the chinese market. In response, dong min considered that the main reasons for this were, first, inadequate localization of management and products. Product definition and management decision-making are concentrated in korea's headquarters, and the response to the chinese market is inadequate. Secondly, china creates a strong rise. Native brands such as haisin, tcl and mi are growing rapidly, with a huge impact on the three stars. In the face of similar configuration products, it is difficult for samsung to maintain a brand premium. Third, there has been a shift in consumer perceptions. A new generation of chinese users have seen a sharp decline in their obsession with foreign brands. Fourthly, on the supply chain, samsung has faded out of the liquid crystal panel manufacturing, which has forced the paint and electricity business to rely on chinese panel vendors for supplies, further undermining the competitive advantage。
However, relative to consumer-oriented operations, samsung's b-end operations, such as storage, electronic devices and medical equipment, continue to invest in deep farming in china. By the end of 2025, samsung had established 16 production enterprises and 13 research and development centres in beijing, shanghai, tianjin, suzhou, shenzhen and xi'an. The cumulative investment in china of nearly $56. 7 billion, of which cutting-edge industrial investment accounted for nearly 90 per cent of total investment, demonstrated a strong commitment to investment in cutting-edge industries and innovation-driven development。
