Two recent stories about ice cream have given me interest and analysis and thought。
On 24 july, uber launched the largest ever global "uber ice cream day" in nearly 300 cities across six continents, 58 countries and territories。
Uber ice cream day is a global fun event that begins every summer in 2012。
In all the cities involved in uber ice cream day, you can call ice cream like a car in the heat of summer。
This year, china launched ice cream days in 14 cities in beijing, shanghai and guangzhou, in partnership with nine brands, including coca cola, monlong, cool sanctuary, bastrojan and alexander。
Uber’s ice cream day was undoubtedly a great success, proving once again the popularity of ice cream, as if everyone loved ice cream, which could be verified in another news。
An average of 40 ice cream balls per chinese was said to have been eaten in 2014, a result from the market research company mintel。
Research reports indicate that china, the united states, japan, russia and germany ranked the top five consumption categories globally. For the first time in 2014, china surpassed the united states as the world's largest market for ice cream consumption。
Global ice cream sales reached $50 billion for the first time in 2014, and the chinese market contributed nearly a quarter to $11. 4 billion and the united states $11. 2 billion。
But americans still love ice cream in the world, consuming 18. 4 litres per capita per year, more than four times as much as chinese consumers。
China's ice cream consumption reached 5. 9 billion litres in 2014, compared with 5. 8 billion litres in the united states. Compared to five years ago, the chinese market grew by more than 54 per cent, while the united states market grew by only 5. 6 per cent。
Inminthe expects that the gap will continue to widen, with china's ice cream consumption reaching 6. 3 billion litres in 2015, sales amounting to $12. 44 billion and the united states projected $11. 4 billion。
The best ice cream brands in china are elie, montague, second in rank, and uni lihua, third in rank by qianxi, and mondron. Of the top 10 ice cream brands, only unilever and nestlé foreign brands are available. However, the chinese ice cream market is relatively fragmented, with the top 10 brand sales accounting for 33 per cent of the total。
Even without this survey, we all know that ice cream is a good start-up project, and that there's always an unknown number of ice cream brands on which to look。
The impression of ice cream shops in the playground, or ice cream machines in front of small shops, seems to have been perceived by some as petty。
In fact, ice cream can be very good, like buffet's famous ice cream brand dq, and hagendas and cool holy stones, which have opened hundreds of doors around the world to become brands。
China's consumption of ice cream is growing at an alarming rate, with consumption exceeding that of the united states, but only one quarter of its per capita consumption, leaving much room for future developments in the chinese ice cream industry。
If you want to get into the ice cream industry, you can learn from dq, hagendas, cool holy stone, open an ice cream shop, constantly improve your taste and experience, develop your own brands and features, then copy it, start a chain operation, and not open hundreds of shops. As long as you can open 10 shops, basic financial freedom will be fine。
You can also specialize in ice cream production and craft, and then give advice, training and raw materials to entrepreneurs who want to open ice cream shops, which is a good way to go。
In addition to these, o2o ice cream operations can be carried out with the help of mobile internet east wind, such as a beijing-based ice cream o2o brand that delivers goods to the beijing region。
Their main hit was the hand-made italian ice cream gelato, which was made in full compliance with natural principles, and all selections were made in time for fruit, natural nuts, milk, eggs, etc., and even without a drop of water in the production process other than the raw raw materials。
Gelato usually uses the traditional family workshop model, the ratio of raw materials to the characteristics of the producer to the mood, so that each gelato has a personality attitude。
In italy, every 5,000 people has a gelato shop, which has a history of ice cream production for a hundred or 200 years。
