In the light of prior information from the industry, both ali baba and tun were interested in entering the country's largest video site, the cool potato, and last month, news was sent that the televised video would reach the cool potato with $300 million and a flag, holding 20 per cent of its shares. However, president yoo xinping had denied the news that the video would be sold at a recent internal strategic meeting, which also meant that he had given up his investment。
The arraignment raised the price
For ali baba, access to video operations is even more urgent, and video has become an indispensable entry point among the three largest internet giants, bat (100 degrees, aribaba and tent). Achilles and pps have been turned into the second-ranked video site in the country, with the only company in the world that has failed. Moreover, the recent decline in cool equity prices, with market values as low as $4 billion, and the fact that ali baba chose to take the initiative at this time, also helped to reduce the cost of equity entry。
According to the source, alibaba, who initially wanted to enter as a major shareholder, was opposed by the cool potato, from which he raised prices, leading to a deadlock in the negotiations. Ultimately, the alibaba united cloudside fund purchased 72,112,860 shares of the cool potato a unit (equivalent to ads per 18 cool potato a units), 16. 5 per cent of the shares of alibaba and 2 per cent of the share of cloud peak. It is known that ali baba will appoint his ceo to the yuchou potato board. However, ali baba is expected to continue to hold cool potatoes in the future。
Ma yun shows cultural imperial ambition
In the recent past, ali baba has been moving in the field of entertainment and culture, revealing ma yun's ambition to create an entertainment and cultural empire outside the electricity company. From the initial investment in the film industry by the quakers to the consolidation of online music sites such as shrimp rice webs and skyscrapers, to this year's investment in culture in china, the aim was to leave the film and media industries behind, and then to invest in the chinese media to set up a pipeline to enter the living room. It has been observed that, today, ali baba's investment is so cool that it is intended to take over multi-screen markets, including television, mobile phones and films, with a clearer and more visible distribution。
Ali’s participation in the market will also have a negative impact on the video industry. According to lee ho, vice-president of web marketing, the video industry will eventually have only two or three first camps, which will also lead to continued brutal competition in the video industry。
Industry trends:
Video site into the film industry
With more than $1 billion in strategic investment in ali baba, the ambitions of the cool potatoes have become more evident, with their tentacles or their continuation in the traditional video industry。
From 2013 when liu de wa launched the first major joint film, to 2014 when the first internet film, old boys, was produced, it was estimated that 10-15 joint films, 2 billion-3 billion tickets, accounted for 10 per cent of china's movie studios, and that yoku potato productions had a high profile. In the recent past, the senior vice president of yucuo potato, zhu failong, has also shown his interest in creating a film company。
Industry predicts that, if the cool potato can work more closely with the professional video-making agency, the quakers, the cultural china, plus a $10 billion cash reserve, not only the film company, but also its future television theatre production company。
