Seo (search engineering optimization): the han translation is the optimization of the search engine as a way to use the search engine's rules to raise the natural ranking of the client website within the search engine by means, methods and methods of optimization. The search engines that we generally understand include “100-degree search, 360 search, dog search, ghost search, google search”, but can actually be extended to almost all platforms, as long as they have a search, sorting, there must be rules, and basically all of them have a search function, which is a logic and habit of thinking that can help you to do better。
What do you mean
So how do we manage the search engine platform rules? How to learn how to optimize the seo
If you want to master the rules of search engine platforms and learn seos, then the soldiers suggest to learn google and centimetres first, because they are the first and the most sophisticated in the search engine field, and if you want to be an insider, to learn about the rules of the 100-degree search engine, and if your job is to do foreign trade, then you should learn about the google search engine rules。
What does seo mean
In the case of 100-degree search engines, for example, seo is the key word that keeps your clients searching, ranking the first pages of the 100-degree search, usually divided into three pieces — pay promotion, special display, natural flow。
1. Purchase of location (pay promotion)
It's like renting seats in the market for vegetables, and whoever pays more can take them. The result of the "advertisement" at the top of 100 degrees is paid for by the enterprise (formerly known as sem). While there was also a need to understand skills, the core logic was to budget. It's a completely different thing to do this and to make a free ranking, like pancakes and restaurants, which, while they're catering, are not a single line。
2. Monochrome (special presentation)
There's no ordinary website with pictures and special formats. It is either an industry giant such as know-how and travel, or a large company with billions of partners. It's kind of like a gold shop in a mall, only for famous brands。
3. Realistic ranking (natural flow)
This is the main battlefield for seo. It's like having a restaurant that attracts customers by taste, and we have to get the content done and the experience done. The 100-degree web page would be in the front row so that the user could find it and use it again. If you want this free flow, you have to be honest: what do users like to read? How do we get the web pages loaded faster? Does the phone look comfortable
Let's talk about search engine optimization and purpose one
If we want to increase the flow, we need to raise the ranking of the product keyword in the search engine, and when the user is actively searching for it, if you have several key words in front of the search engine, the chances of the user finding you are much higher, which is why we optimize the ranking of the product keyword, and when the user finds you and enters your website, looks at your product or product introduction, and is attracted to your product and product introduction, you will be contacted to generate a demand for your product。
"pumping of boiler" keyword
For example, in the above figure, users find the manufacturer of the boiler pump by searching for the keyword “boiler to pump” and contact the manufacturer, thus creating a trade。
2. Improving corporate brand exposure and visibility
Upgrading the ranking of brand names in the search engine by optimizing corporate brand names and slogans through seos would be very helpful in raising the profile of enterprises. The relevant cases are as follows:
Case of optimizing corporate branding
How do you do the seo keyword optimization
In fact, it is not a matter for the soldiers to say that this requires a professional search engine to optimize knowledge and experience, and that it takes a great deal of time and effort to get what you want。
To put it simply: seo is to give the website a good ranking technology without paying for it. The first two depend either on money or resources, which ordinary people cannot afford. Only the third is where we can work。
