On november 20th, china news, china news agency, china news agency, "established, look carefully at whether the net coat is broken or whether the fish is abnormal." in the early morning hours, six farm workers entered a 20-kilometre offshore deep-water tank and began daily inspections in the open ocean of xiang island, xiapu county, ningde, fujian province。
Ninder has fish, a golden yellow. In 2024, ningde's production of large yellow fish reached 21. 49 million tons, accounting for about 80 per cent of the country's total production, and the value of total industrial chain production exceeded 20 billion yuan. Today, the industry landscape has developed in tandem with the “foundation + crop support, xiaura's top size, and the integrity of the plume chain”。
How can this national yellowfish swim further? The answer is written in this deep blue, the farthest off shore。
The yellow fish live in the big house
In the seven-star farm area of xiapur county, farmers are feeding large yellow fish on new plastic fisheries. Zhu shikong
This 20 km offshore, 30 m deep, pure sea area is a far-reaching sea range built by fujian chavi marine range company limited and the most distant sea-level large yellowfish ecological range from the coast of fujian province. Unlike traditional high-density net boxes, 20 gravitational deep-water net boxes, 90 metres per round, with only 4 large yellow fish per cubic metre, are three times more resistant to wind and wave than a single box with 15 times more capacity。
“the traditional offshore incubators are equivalent to crowded suites, while our big yellow fish live in deep-sea villas.” tsai shuqiu, chairman of the board of directors of fujian shai wai marine ranges ltd., has the benefit of far-reaching mariculture such as a number of janes, including high-water currents, rapid water exchange and distance from land-based sources of pollution。
Cai xianqiu is even more proud of the multifunctional "sea plant" platform on the surface of the sea. “the platform is 24 metres long, integrated with primary processing, cold, cold storage and employee living quarters, and only 30 minutes from fishing to processing.” cai xianqiu described the new energy system that it carries on board during the ningde era as a perfect match between solar energy reserves and the supply of cold storage, green and efficient。
The quality changes brought about by this “slower path” are emerging: the west shore island organic yellow fish, which has been growing over a 1100-day cycle, won market recognition with no antibiotics and organic product certification, and was selected for the “michelin” panda guide list for the agricultural community in october this year。
Sea-water farming industries, such as brooks to the eastern entrance of the northern village of xiapau county, are organized by boat, and are sometimes organized in such a way that new plastic deep-water-net boxes are seen, during which the farmers travel, and large yellow fish, who compete for food, are strewn over the water。
In recent years, the city of ningde has continuously optimized the sea-based farming landscape and has been promoting the “intra- and out-of-the-shore and shallow-deep” cultivation of the net. Since 2025, 592 large deep-water wind-resistant boxes have been built in the offshore seas of fuding and xiaura。
It's possible for a fish to be an n species
During the "two elevens" period, the hapo electric company carried the goods live. Zhang yu
In the smart workshop at hapur fawning fisheries limited, the big yellow fish are undergoing a “smuggling transformation”: full automatic line-cleaning of large yellow fish lined up, automatic back-to-back operation in an orderly manner, followed by pick-up, fast-frozen packaging, and finished with a delicious yellow fish bowl。
It is understood that the company's products, ranging from 1. 0 to 2. 0 to 2. 0 to the semi-finished yellowfish, are now advanced to 3. 0 in fine processing, with new products such as free yellowfish chips, gold soup-fish, yellowfish pellets, yellowfish cakes, yellowfish fish seeds and so forth, and are truly “one fish eats more” for the company, bringing more young customers。
This leading enterprise, which produces 300 million yuan a year, has created a complete chain covering farming, processing and marketing, and the opening of south-east asian markets has given new life to its industrial chain。
At the same time, the big yellow fish were “dried and squeezed”. The company has introduced a number of state-of-the-art domestic and foreign technology equipment, detection devices and increased innovative research and development inputs for the advanced processing of integrated aquatic products. Based on the original course of cooking, it has developed stingling willows for children and the elderly, using fish heads, fish bones to make fish soup, to extract fish bellys, high proteins in fish skins and to process fish feed, adding value from full chain development。
Quality security is the bottom line, and ningde has fully implemented the pre-surveillance system for big yellow fish, which detects over 5,000 batches of big yellow fish on the market each year and protects product safety from source。
In addition, the city of ningde has been active in promoting the integration of the three products of the big yellow fish industry and the construction of modern processing and circulation systems. The big yellow fish industry now has 36 leading agricultural industrial enterprises above the provincial level, including 5 at the national level and 31 at the provincial level. Marketing networks are spread throughout the country, exporting more than 60 countries and territories, including europe, the united states and east asia。
Make the brand louder
Fishing for big yellow fish. Zhang sunfang
The 158-pound ice cream fish at the ningde grand yellow excerpt centre on finance street in beijing is rewriting industry price perceptions. Behind this is the brand of a 10-year sword sharpened in the city of ningdé: a brand of origin registered in 2005, a geographical logo certified in 2012, an agricultural brand-building programme for the ministry of agriculture and rural development in 2022, and the designation of the “city of yellow fish and food” in 2023。
Cultural empowerment makes branding more viable. The annual big yellow fish cultural festival has become a phenomenon-level ip, as zheng jin-soon, deputy director of the hapo county oceanic and fishery administration, revealed that the innovative “on-line + under-line” double-wheel drive model of the ninth ningde (naura) congress for the development of innovation in the great yellow fish industry, which is to be inaugurated, has been matched by over 60 buyers and catering enterprises, during which the national fish cooking innovation contest, a mass inventory event and the launch of the yellow fish one street brigade project will be held in parallel。
At the moment, the city of ningde is making a strong effort to sound the core ip of the “big yellowfish” and to develop brands with national influence, such as the grand yellow fish cultural experience centre, the big yellow fish museum and so on, making the “big yellowfish” a visible urban symbol and image of ningdee. (concluded)
