It seems that the marketers have found another high ground that has not been seized. It's hot. It's hotWireless public platformI don't know。
Real social marketing
When microblogging prevailed, there was a call for marketing to enter the social age: branding was no longer the one-way linear model of mass media times, and marketing had to “interact”. But in fact, micro-marketing is the same thing as traditional media: advertisements condensed into 140 words, unexpressed links to long and microblogging or web pages, advertising posters turned into microblogging maps, as if the merchants had not been too tangled with fans, “i tweet you forward, lucky draw presents” it seems the most common micro-marketing, but forwarding + comment = socialization
The difference is that as a purely communication tool, the dialogue between merchants, the media and stars and users is private (unless you are incriminating) and does not need to be made public, so it is more intimate, and it is possible to do something that really meets the needs and personalities。
It looks more like socializationMarketing toolsI don't know。
“compulsory” exposure
Micromarketing itself is extremely low. It's easy to drown your ad message in the microblogging dynamic: unless you're painting an ad or i'm reading it. The rate of arrival of information may be the place where micro-marketing is most needed。
In contrast, it can be said in a way that it compels the disclosure of information, provided that you are on a “breach ship” first. The arrival rate of 100 per cent for micro-crediting public platform information also allows for accurate messaging, including user grouping and geographic control. This seems to be the place where marketers are cheering: they just have to focus on better programming rather than on unsatisfied outreach. As a result, the quality of fans on the twitter public platform is much higher than that of microblogging fans, as long as the frequency of transmissions and the quality of content sent is controlled, users are generally not dissatisfied and may be transformed into loyal customers。
Live board
The micro-letter based on the lbs functionality plugin, “seeing people nearby”, allows more strangers to see such mandatory advertisements. When the user clicks “sees the people in the vicinity”, it is possible to find the wi-fi users in its own geographical location. In addition to basic information such as user names, the content of the user signature file is shown in these nearby twitter users. So users can use this free spot to advertise their products。
Well, we can assume that if marketing people run twitter 24 hours in the back of the most popular places, if there are enough users of “seeing people nearby”, the ad would be good. As the number of twitter users rises, this simple signing bar may turn into a good mobile advertising slot, and it seems to be a good option to get the message to help you advertise。
Detail direct marketing channels
Through one-on-one attention and delivery, the public platform can send news messages to the fans, including news, product news, up-to-date events, and even perform functions that include counselling, customer service, etc。
It is certain that current tweets are better than microblogging in terms of “crm management” promoted by users of information to fans. In particular, it is based on the mobile internet, making it a particularly important marketing channel。
As can be seen above, micro-intelligence has become a viable marketing tool. Although micro-credit is known as a marketing tool, precision, personalization and one-on-one marketing undoubtedly increase the success rate while also increasing costs, depending on the choice of the enterprise。
