Today evening, 16 june, the cloud community live channel is officially on line, and the technology field: 21-day referral system, signed up by 5,300 people, is being broadcast. Of course, there is much more to be shared by the follow-on great ali data team. Attention and registration are welcome。
The focus of this article is: best 2 minute perceptions, big source + semantic recognition + emotional trends + transmission path + audience images = opposite brand trends。
(public trend analysis is gathering feedback, the first 300 “first month $1” without a threshold experience, interested in accessing product links, and the pc-end viewer is doing better:
Https://data. Aliyun. Com/product/prophet)
Public trend analysis, originally a product within ali to collect feedback from users, with the internal code “the prophet”, supported hundreds of business teams to confront users. The traditional means of feedback have been: business anomalies - > user feedback - > customer logs - > business screens - > client feedback - > user responses, a pattern that is inefficient, mistransformation of information from the intermediate process, and that not every user is willing to take the time to provide feedback, and perhaps online complaints can vote directly by foot. The internet itself is the most effective way to reach out to users and to sense public postures. Through the prophet platform, business parties can listen to users first and guide the upgrading of products and services by prejudging the preferences of user groups。
Of course, this can do some other interesting analyses. For example, we can see the influence of the media. Today (16th), shanghai disney officially opened at 0:00, and the chinese news network issued a graphic and well-known opening presentation and reminded the house that the theme hotel was fully booked in june. The following order was immediately reproduced:
0003 china news network
00:07 cybernews
00:11 for fox news
00:16 new wave news
I'm sorry
By 8 a. M., the news had been reproduced in more than 300 media outlets, including telecommunication networks, phoenix network, mandarin network, global network, finance, and the twenty-first century, and the general feeling of opinion had remained above +80. After 8 p. M., an invisible network has been ready since the media's big v, public. All you have to do today is turn on your phone and you'll see disney news. That's the power of the media matrix. Disney is a big hand。
And, for example, the previous time ai, who had predicted that i was a singer, had analysed millions of microblogging items in real time over three hours of the game, which had helped little ai successfully predict the ranking of fans, so the official network said that the product was a “one eye” for little ai. The other eye of little ai is video recognition, and it's estimated that when little ai "looks at" the cool video, it's done with both eyes。
In two days' time it'll be 618, and the sky cat will be free to do the "618 track." for reasons such as “you know”, the following figure cannot be shown in its entirety, and it can be seen that the number of comments on the internet continues to rise from 4 a. M. To 618 a day. In p. R.'s words, it's like operating with open eyes and no more blinding, otherwise the opponent doesn't know how。
This product is also helpful for individuals and is equivalent to media-wide subscriptions to news and alarms. The purchase of a house, the settlement, the admission to school, the purchase of car plates and so on are sometimes affected by late-night correspondence or unexpected events. For example, when individuals begin to focus on the school enrolment of their children, with the subject of subscriptions, they take a look at top10 news commentary every day, so that policy developments are generally understood。
Explain the small episode of the title of this paper. The prophet platform was ready to be open to the public, and the project was set up with a review of the aliyun brand department, which, after hearing the presentations and discussions, began to comment。
Mr. Ting: “the prophet platform is actually in use in our brand office, and it is a good tool to see trends at the macro level, to see details at the micro level, and to believe that it will help our users.”
Pd: "you're right!"
Mr. Ting: "but this is also a double-edged sword, and some functions are sensitive. For example, seven, nine and a few of the following 11 modules, considering only direct opening, need to control the scope. This product is not a pr for the time being."
Pd: “uh, functional modules can design different versions of controls. “..
Mr. Ting: "well, the branding department thinks there's some place where the product can be strengthened. You design 1:2... 3... 4... 5... Is it okay to add these features?"
Pd: “this ... Has some development workload and may require field authorization.”
Mr. Ting: "entrust you to apply, or you can use it internally. I'll go back to group pr and aggregate the needs and give you a unified feedback."
Pd: “internal use? But aren't we talking about opening up?"
Mr. Ting: "oh, open up, pass. I'm going to report this to brother kwon on saturday, and you're going to be the ceo's partner, probably the horse."
Pd: "... You're such a big capitalist, mr. Ting! Let's get to work."
The public trend analysis product has just been added to the list and is open to experimentation and channel agency. Here's an introduction to the web of excerpts, read out for a long time: “on the basis of web-wide public release of data, combined withMedia disseminationPath and audience group portraits, semantic analysis, emotional algorithms, machine learning, etcBig data technology• identify trends in public perceptions of brand image, hotspot events and public policy. An online flash message, from dispatch to collection, analysis, alarm and delivery, will be completed in two minutes' time, with insight.”
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