1. What is the optimization of search engines
Seo is called search engine optimization. The term seo does not mean raising the ranking of web pages, but rather the ability of search engines to understand websites and reflect appropriate results。
This definition essentially identifies whether it is a basic criterion for seo height。
Seo is abbreviated in english and translated in chinese as “survey engine optimization”。
Seo refers to the internal and external adaptation and optimization of the website, based on an understanding of the natural ranking mechanism for the search engine, to increase the natural ranking of web keywords in the search engine, thereby increasing the flow of traffic towards the goal of branding or product sales. Purpose。
(in short, the process of extracting more web traffic from natural search results by some technical means) whether it is a simple question search or a search for products and services for commercial purposes, you know
We do hundreds of billions of searches each year on the search engine and have a higher visibility and ranking of search results than our competitors
It may increase your sales opportunities, so the seo promotion is also one of the more popular ways of marketing the internet。
How to do the seo
1. High quality content for output
The quality of content remains at the core of a good seo. High-quality content helps you get higher rankings, helps to cut down more traffic. Many must find it increasingly difficult to raise the ranking if it is simply a copy of paste or collection of others. In particular, for some of the new sites, it is recommended not to do so, as this may have a direct impact on their inclusion。
Quality content requires four core elements:
- from a trusted source
Excellent literary talent -- the core message has its meaning, the message is good
Comfortable experience - layout/interactive/functional, etc., use fluid
Environmentally measurable - abundant supporting information available
Note: content quality is assessed not only on this dimension。
2. Integration with high-priority media platforms
It's time for the seo to be combined with a high-priority self-media platform. The 100s, twitter, today's headlines, and so on are good platforms. These media platforms receive a large amount of traffic from search engines on a daily basis, some with a higher weight or even hundreds of them. One million, one million。
In addition to obtaining high-quality traffic within the station, some high-quality self-media platform content has its own fermentation properties. Some high-quality content can also obtain precision traffic through off-site searches。
3. Daily work on the website
Check the basic state of the website in the search engine (scraps, entries, external links, changes in ranking, etc.)
Web traffic analysis (analysis of traffic search terms, access pages, time spent by users, etc.)
Friendship link checks (periodic updates, avoidance of involvement, etc.)
Regular back-up website (preparation, back-up in time for problems)
Web log analysis (monitoring spider climbs, 404 page questions, etc.)
Main elements of the work of seo
The site's seo optimization consists mainly of on-site and off-site optimization。
Site optimization: optimization and adaptation within the website itself, including website structure, keyword layout, page HTML code, etc。
Off-site optimization: refers to external optimization of the website. In general, it could include operations not carried out by the websites themselves, such as external links to the websites, branding of the sites, etc。
1. In situ optimization:
Website structure optimization
Site page optimization
Keyword selection and layout
The website continues to export quality content
Internal links and weight distribution
Web site seo label optimization
Software and hardware facility configuration for domain names, servers, etc
2. External optimization:
External link construction
Seo effects testing
Diagnosis of website problems
Competing research
Appropriate branding
