Second-level domain names and sub-catalogues, which is better for seo? Now let's look at the detailed analysis。
I. Characteristics of secondary domain names
The search engine tends to view a secondary domain name as a stand-alone website, while passing on a portion of the evaluation of the primary domain name to a secondary domain name, as appropriate. The use of secondary domain names increases the number of the same domain downstations, but the size of each site is smaller. The characteristics of the seo for a secondary domain name are:
Level 2 domain names are also complete domain names for users and appear to be more authoritative
Second-level domain name pages are more relevant and thematically focused for the search engine
3. Compared catalogues make branding easier
Ii. Characteristics of subdirectories
By placing different content under a sub-catalogue on the same site, the site will become larger and will accumulate more votes:
1. Evaluation data for primary domain names can be better inherited than secondary domain names
2. Closer links to the site, with flexibility, and early identification of site content by the search engine to the directory level
Iii. Selection of secondary domain names and subdirectories
The choice of a secondary domain or a subdirectorial to allocate the content of the site will have a greater impact on the performance of the site in the search engine, for which the 100-degree platform proposes:
1. Catalogues are used until the content of a channel is not enriched enough to exist as a stand-alone site; when sufficient content is accumulated under the channel, it is then reproduced as a secondary domain name。
Whether a web page can be ranked ahead of the results of a search engine is important, and if it comes from a site that evaluates a higher site, it is more likely to be ahead, and less likely the opposite. As a rule, a secondary domain name inherits some weight from the main site, depending on the quality of the secondary domain name。
The use of sub-directories is better performed in the search engine until the content is not enriched enough to serve as a stand-alone site。
2. Content with a high degree of variation in content and a low degree of relevance, and in the form of a secondary domain name。
The search engine identifies the subject of the website and, if the content of the subdirectories in the site is not relevant, may lead the search engine to misjudge the subject matter of the site. Therefore, less relevant content is placed in different secondary domain names, which can help search engines better understand the themes of the website。
Server privileges between level 2 domain names should be strictly controlled, and content under a. Domain. Com should preferably not be accessed through b. Domain. Com. For example: a. Domain. Com/abc. HTML should not be visited through b. Domain. Com/abc. HTML。
The content of the secondary domain name is accessible to each other and may be reprocessed as duplicate content by the search engine, and the retention of urls does not necessarily meet the expectations of the station owner。
4. Do not misuse secondary domain names
Without a wealth of content, secondary domain names are extensively activated and can be easily penalized as cheating by search engines。
Iv. Common problems with multi-domain names and content
The web site has many problems in its survival, producing different domain names for a variety of reasons, which are identical in content. Do you think that multiple domain names and content have a negative impact on seos? Having collected questions from a large number of station chiefs about the content of multi-domain names, experts from 100 degrees spider were asked to provide a unified answer, which is now available to station chiefs。
Q: are multiple domain names referring to the same domain name as cheating?
Response: if a company has registered multiple domain names in terms of brand protection or long-term development, and multiple domain names 301 are re-directed to a common domain name, then the act is not per se cheating. However, if the multiple domain name itself is fraudulent if it is re-directed by 301, then the domain name to which it is directed may be implicated。
Q: do multiple domain names and content contribute to higher rankings?
Response: this is highly detrimental to the increase in ranking, as multiple domain names spread out the outer chain that would otherwise belong to a separate domain name, thus affecting weights and not contributing to better ranking of separate domain names。
Q: what does it matter if we push a test domain name and put it on track before it starts?
Response: if the content of the two domain names is identical, there may be an impact on the recording of official domain names. The search engine would consider the two sites to be duplicated and would limit the latter to the extent that the former were already included. Indeed, there was a financial website that started with a temporary domain name on the search engine, and then, when the original domain name came online, it was delayed。
Q: what if the company already has multiple domain names that are the same?
Response: first, identify an easy-to-understand domain name as a “single domain name” for priority promotion, and make sure that the remaining domain names are not left unattended, especially when the test domain name is better captured and ranked, with a 301 re-direction pointing to the only domain name. At the same time, login on the 100-degree platform to validate the old and new sites and then perform the corresponding operation in the website adaptation tool to allow the "single domain name" to inherit the acquired weight of the original domain name。
