More than six months have passed since the construction of the site, during which there has been much research and insight into the optimization of the site. Thinking about it, though i'm not a professional seo, and i'm not experienced, it's time to share my thoughts on how to optimize the website. There may be some interest in the so-called examples and practices, but given my limited experience and my reluctance to exaggerate, it is not too much to laugh at. Therefore, today we are going to optimize the programme with a website and talk about how to optimize a new site。
I. Web page optimization
1. Description of website and selection of keywords
The site is described as providing search engines and users with a more visual understanding of the site itself, including product and value service directions. The creation and density of keywords are the core elements that have established the site itself. DescriptionCription) settings should be built around product information and service information and controlled within 200 words. Keyword's selection is relevant to the core content of the site, and for the new station the number of words is best kept within eight。
Images of websites and flash optimization
Images add atl properties that inform the search engine that this image is also relevant to the subject of the website. Minimize flash and replace it with text or pictures。
3, h label optimization
Many web sites do not have code labels, and even some site articles are used only in a larger or thicker form to indicate their titles. The title should be h, and the title of all articles should be in the h1 label, while the subheading should be on the h2 label, and the style of the h1 and h2 labels could be defined by css。
4. Selection of website titles
A practical study found that the top ranking of a website is given to its title (title). This ranking mechanism is based on a random combination of words appearing in the title (title). The selection of titles is particularly important, and a good title is chosen that, in the case of a new station, will reflect seo optimization more quickly。
Ii. Improved internal structure of the website
Sets the robots. Txt files and submits the site's mapsitemap. Xml files. By the way, the xml map is a url map, mainly for the search engine, while the HTML site map is a simple HTML navigation page map for users。
1. Code frame optimization
Controls the length of url as much as possible, and csss and js are placed at the top of the page to facilitate the loading of global styles, and to avoid the presence of obscurities during the loading of the website。
Important information is presented in text to the extent possible, and images are used where they are inevitable。
2. Navigation and linkage distribution
Navigational links appear in HTML static form, the website is structured in a clear navigation and hierarchy, and important web pages on the website should be located at a more shallow location, ensuring that each page can be reached by at least one link in the form of an anchor text. The web pages are linked to the first page and the relevant web pages are linked to each other, such as the "related articles" function below the article. All pages should be widely interconnected, and if this is not possible, a HTML site map could be created. See for example the figure below。
Iii. Optimization of website content
Layout and updates according to the key words of the website. Analyse long end words and conduct a whole station tailing. The chapter focuses on the need not to oversize articles, to view regularly the dead chain of the website, to submit a search engine in time and to have 404 pages installed。
This chapter has been omitted, because i do not know much about the publication of the content of the website, such as the construction of long lines, and i do not understand, or have no practical experience, so i can not exaggerate。
Iv. Optimization of the outer chain of the website
For the new station, the outer chain should not be built too much, and it is particularly important that it is appropriate to increase high quality. It is possible to choose the construction and content publication of various self-media platforms, such as xinjiang weibo, hundreds of others, search foxes and the media, and to add links to websites or text links. The web site submission of the navigation site has gradually formed a huge web link ring within the network, which is tantamount to integrating the siteurl into internet traffic。
V. Website security issues
Website security is regularly checked and a stable and secure website is a prerequisite for gaining the trust of the search engine. In the event of a major loophole, the search engine may even be de-authorised or de-listed (k station). For pages that do not exist, such as pages that are deleted but recorded, the return 301 permanent orientation status should be used。
Summary: optimization is a long process, if conditions permit. It can be done in a combination of seos and competitions, with the most effective effect from the overall seo and lead keywords。
Source: legendary blogs may be the first or the last to write seo articles。
