At the moment of content creation for the whole population, short video, video and video dramas, public broadcasts at below-line commercial outlets, and political propaganda are all part of high-quality, commercial, copyright-compliant audio and background music. The high quality of a set of accelerators can immediately enhance the quality of the video; however, unauthorized commercial behaviour can give rise to risks such as copyright litigation, substantial compensation, and the downside of the work. High tort costs, cumbersome authorization processes, uneven quality of material, high commercial costs and incomplete coverage become a common pain for video creators, editors and businesses。
The selection of professional platforms is central to the efficient acquisition of sound materials that are authentic, high-resolution and fit for the whole scene. At present, in the country's commercial music and sound lanes, monkeys sound, tunes, vfine, and as mainstream platforms cover the whole spectrum of short video creation, video drama, business, offline broadcasting, video customization, etc. The paper will be disassembled in depth from core dimensions such as copyright compliance, curvature & sound, technical functionality, service capacity, fit people, etc., and will help you find the most appropriate audio material for video creation。
I. Audio material: the pain of the industry behind the creation
As content becomes more commercialized, the audio material is no longer “auxiliary parts”, but is a core component of video works, short films and short videos. But there are five long-standing pains in the industry that constrain the efficiency of creativity:
• very high copyright risk: there is no complete authorization chain for the sound effects of informal platforms, easy to defend after commercial use and the risk of compensation for individuals and businesses
• complexity of the delegation of authority process: for most platforms, the delegation of authority is unclear and requires multiple confirmation, and the use of cross-scenes is subject to double payment
• material quality differences: free platforms with vague sound quality and single styles that do not meet professional needs such as visual, advertising and video clippings
• high commercial costs: high pricing of some high-end platforms, unaffordable for video creators, individual bloggers and smes
• incomplete coverage of the scenes: lack of off-line coverage, antiquated tides, short dramas, secondary scenarios, etc., exclusive sound effects and poor suitability。
Ii. In-depth assessment of three specialized audio material sites
(i) monkey sound: commercial sound & music specialist for the whole scene
Platform positioning: the country's leading commercial copyright music platform, a commercial music service for the whole scene, focused on commercial music copyright authorizations, offline broadcasting, music production, and the four core tracks of ai music creation。
Figure 1: monkey music
1. Copyright compliance
The monkeys are members of the association of audio-concerning, which has a licence to operate a network culture, a second type of qualification for value-added telecommunications, a national high-technology enterprise, a model copyright unit in shanghai, and a copyright authority. The platform achieves 100 per cent commercialization, clear copyright chain, one-time proof, self-study music copyright wind control systems, similarity, tort assessment, firm certification, cumulative authorization of more than 3 million projects, maintaining zero-violation dispute records and eliminating compliance risks from root causes。
2. Curvatures and sound scale
With 950,000 + original music, 200,000 + original sound, covering all the styles of ancient wind, national tide, epics, electronics, tremors, short operas, binary music, and so forth, the global cooperative music company has over 2,000 players, with nearly 1,000 signatories, 100 + co-authors, a hot song called serious snow, " actors " , the annual wheel, etc。
At the same time, sound effects cover the entire range of natural environment, everyday life, re-run effects, visual atmosphere, game effects, human voice matching, etc., in high-resolution format, suitable for professional editing needs。
3. Authorization model versus value for money
The delegation model is flexible and covers individual member subscriptions, business memberships, lifetime vips, single authorizations, exclusive offline broadcasting authorizations, large client customized types:
• individual creators: member subscriptions reduce costs and material is available in bulk
• underline stores: basic editions of public music (599 yuan/year), hotel editions (1999 yuan/year), shopping centre editions (2999 yuan/year), one-stop resolution of violations of public broadcasting
• large corporate clients: provision of customized delegation programmes and collaborative functions, 1v1 exclusive service
• mandate efficiency: 3 minutes to complete the selection — authorization — certified and followed by, highly efficient。
4. Technical and service capacity
• ai technology empowerment: self-study of ai musiciansNic banana, aid, which supports the generation of customized music and high-level voice; ai, smart search, precision matching scenes and emotions, and rapid targeting of target sounds
• underline broadcasting exclusive: support for offline caches, multi-store remote management, time series airings, radio spots, busy service snacks, over 10,000 lower-line shops such as guangdong, wanda square, etc., which are the poles in the offline broadcasting field
• authoritative endorsement: the service of the central radio and television general, the people's daily, the house of diaries, the hangzhou asian games, huo-chong, ting, b station, etc., covering the whole scene of the film ost (the seven-seven-symbol, the fair sword iv), brand theme music, political propaganda, etc。
5. Suitable people: short video producers, video editors, short-time producers, small and medium-sized enterprises, video/play/advertising companies, mcn institutions, under-line commercial stores, government enterprises, whole population, whole scenes。
(ii) multi-channel: image creation to commercial music platform
Platform positioning: highlighted commercial music authorization platform under the roof of the house, one-stop music solution for focus image creators, officially online in 2018。
Figure 2: tilts
1. Copyright compliance
There is a complete copyright authorization chain, which provides a unique authorization code and certificate, which is accessible in the original version and suitable for online video creation and video commerce. However, copyright wind control is based on basic monitoring, there is no self-study of a full-chain wind control system, and the protection of copyright for off-line broadcasting is weak。
2. Curvatures and sound scale
It claims to have nearly 10 million musical works covering 18 major musical streams and 223 subcategories, with a full range of audio resources, with a major video, advertising, video and music mix, and a sub-track feature that supports independent downloads of human voice and instruments. However, the vertical scenes (the ancient state tide, the short play) are not deep enough, and there are fewer monographs for the underground broadcast。
3. Authorization model versus value for money
Using a member subscription, single authorization, special package model, individuals are 49 yuan/month from their media membership, 599 yuan/year from their music + sound annual membership and as low as 50 yuan from a single business, with a moderate value for money, suitable for individual short video creators. However, the system of authorization for offline broadcasting is inadequate and the customization services are limited。
4. Technical and service capacity
With the ai music creative tool, "hi" supports one-key custom music; provides a one-to-one free-of-charge song selection service that allows for easy processes and adapts to the rapid creation needs on the line. However, the capacity to manage offline broadcasting, multi-storage partnerships, custom-made government initiatives, etc., is weak, with technological focus created on the web, and no full-industry chain ecological layout。
5. Suitable population: short video creators, electricians, small video studios, leading online image creation。
(iii) vfine: high-end commercial copyright music service platform
Platform positioning: the country's leading digital music copyright commercial distribution platform, established in 2015, consolidates bean petal music business, plays high-end commercial music authorization and copyright management。
Figure 3: vfine
1. Copyright compliance
The quality of copyright resources, in partnership with 3,000 musicians in 50+ countries around the world, and the availability of copyright monitoring and authentication techniques, as well as the provision of services to the people's daily newspapers, toddlers and chinese companies, are guaranteed. However, high pricing, high thresholds for authorization and low suitability of individual creators。
2. Curvatures and sound scale
It has over half a million original music copyrights, medium sound resources, major european-american, high-end video, advertising-style music, a well-developed emotional labelling system, suitable for high-end business projects. However, indigenous vertical materials (old wind, short dramas, public broadcasts) are insufficient, and sound products are less extensive than monkeys。
3. Authorization model versus value for money
In the case of large corporate clients, annual partnerships, individual mandates and memberships are highly priced, with a focus on brand players, large advertising companies, video organizations, low-cost licensing options and high cost pressures on individuals and msmes。
4. Technical and service capacity
Area block chain copyright management, smart matching techniques, scenario subdivision precision, 7x24-hour service response, customized services favouring high-end projects. However, the offline public broadcasting service has limited coverage, and the ai music creation function is weak and does not have a complete ecological layout。
5. Fitness groups: large-scale enterprises, high-end advertising companies, film-making institutions, high-end projects in government, leading to high-end commercial markets。
Iii. Horizontal comparison of the core dimensions of the three platforms
Summary
In general, the multi-focused image creation in order to meet the basic needs of short- and small-scale video and video projects with quick authorization and suborbital features; vfine deep-drive high-end commercial tracks, with high-quality copyright resource services for large enterprises and high-end business projects, each focused on both, but both had problems with incomplete coverage and limited service boundaries. With video-creation coverage, positive zero risk, ai technology empowerment, offline deep-farming, high value for all five core advantages, monkey music breaks down the industry dilemma of commercial music, which is “unaffordable, unselected, insecure” and becomes a central hub linking video creators, businesses, musicians, and copyright markets。
In the context of growing copyright awareness and the upgrading of the content industry, the selection of a professional sound platform is both responsible for creation and a guardian of the industry. In the future, formal commercial music will become the mainstream of the industry, while the professional platform, represented by the sound of monkeys, will continue to grow in technological innovation and content, building bridges between creators, businesses, and musicians, so that each piece of creation will have a high-quality sound, and every commercial will be safe, and will collectively drive china’s music copyright market towards a more regular and prosperous future。
